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Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
The 8 Step Formula For Keeping Members Forever
Presented by Joy Duling
Wild Apricot Expert Webinar
Donald CowperStory ApricotContent Manager
Your Wild Apricot Hosts
Jason WisemanSolid Dude Apricot
Membership Coach
Wild Apricot Expert Webinar
Wild Apricot Expert Webinar
We will email you a link to a recording of this
webinar.
See more webinars: www.wildapricot.com/academy
Wild Apricot Expert Webinar
Wild Apricot Expert Webinar
50,000 membership managers use Wild Apricot everyday
10 years old!
#1 Membership Management Software Provider
Wild Apricot Expert Webinar
Your Presenter
Joy Duling
The 8-Step Formula for Keeping a
Member Forever
“People say they’re impressed with what we’re doing, but they
still don’t join!”
“I’ve personally spoken with three perfect prospects this week, but they all say that they’re still thinking about it. How do I get them to join faster?”
“How can we show our value if people don’t bother showing up
for what we offer?”
“Members give us great feedback, so why don’t they renew?”
Typical Response #2: Throwing money into marketing
to get more people in
Typical Response #1: Just trying new stuff to see if
something sticks
Growth ProblemsWhen you’ve got
Membership isn’t a singular experience…
It is linear and progressive.
• Pre-Renewal• Post-Renewal
• Onboarding• 1st 30 Days• Beyond 30 Days
• Discovery• Contemplation• Activation
1 2 3 4 5 6 7 8
The Member Magnetism 8-Step Experience Formula
Result #1MembersWho Pay
Result #2:Members Who Play
Result #3:Members Who Stay
FasterAttraction
Increased Revenue
LongerRetention
REALLYBut what do members
WANT??
• Career advancement• More profitable business • To book more speaking gigs• Less stress• A more beautiful garden• To be a better parent• Etc.
1) Challenges: What’s your biggest challenge related to …?
2) Change: If you could change one thing about… this year, what would that be?
3) Alternative Solutions: If you weren’t a member here, how would you be solving … ?
Preferences: How do you prefer to …?
Ask, Then Build Into the 8 Stages of Experience
1 - Discovery
Position your membership to be discovered where they’d
be searching for solutions
Parenting Support Grouppartner with related blogs,
distribute information to pediatricians
Example Strategy
2 - Contemplation
Reframe membershipbenefits to speak directly
to transformational change
Adding “so that” behindevery membership benefit
highlights the change
Example Strategy
3 - Activation
Be seamless
Creative signup opportunitiesCombined with event registration;
package with partners;go electronic or
don’t go electronic
Example Strategy
4 - Onboarding
Focus your welcome kitor emails on exactly whatthey need to know first,
not everything that they’llwant to know eventually.
Validation, not overwhelm
Example Strategy
5 - 1st 30 Days
GamificationGive points for actions
that move toward the desired transformation.
Every month, I give new membersprizes for completing a few
specific actions in my Advanced Skills Program
Example Strategy
6 - Beyond 30 Days
Beware the danger of diluting value by trying to provide a little bit of everything so thateveryone at every level stays
happy. It doesn’t work.
Compromise is not your friend.
Example Strategy
7 - Pre-renewal
Pre-renewal should NOTbe the first time you address
delivery of value.
Personal benchmarkingCase studies
Member kudos
Example Strategy
8 - Post-renewal
Renewing members are theholy grail of growth.
Appreciate & recognize them.
Animal Welfare Groupcreated recognition levelsthemed around wolf pack
maturity
Example Strategy
So, What Stops Organizations from Implementing a Strategic, End-to-End
Member Experience Program?
Almost always, it’s 1 of these 3 Things…
Barrier #1: “The scope of member experience is so broad,
I’m not sure where to begin.”
Membermagnetism.com/assessment
Barrier #2: “I’m not sure my Board will ‘get it’, ‘support it’, ‘pay for it’, etc...”
Membermagnetism.com/board
Membership Growth Calculator
Barrier #3: “We have no budget at all.”
Membermagnetism.com/fridays
It feels like a magnetic experience. - Joy Duling
#1 Membership Management Software Provider
Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
The 8 Step Formula For Keeping Members Forever
Presented by Joy Duling
THE END
