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PARTNERSHIP HIGHLIGHTS
2015 and 2016 Poppy Appeal banking
partner
Award-winning Centenary TV ad
This is the 22nd year Sainsbury’s have
supported the Poppy Appeal
Exclusive poppy recycling partner
Centenary chocolate bar raised £500k in 2014
Our partnership
Christmas cards joint beneficiary in 2015
raised £220k
Poppy sales have raised c.£30m to date
Exclusive online poppy deliveries in 2015