How NGOs Worldwide Use Online Technology and Social Media

• About the 2017 Global NGO Online Technology Report

• Summary of Findings and Benchmarks for Success:

- Web and email communications- Online and mobile fundraising- Social media use and social media management

• 2017 Global NGO Online Technology Effectiveness Ratings

• Call for Partners! 2018 Global NGO Online Technology Report and the new 2017 Trends in Global Giving Report

• Now in its second year, the primary goal of the 2017 Global NGO Online Technology Report is to set benchmarks for success for NGOs worldwide.

• The report is sponsored by the Public Interest Registry – the nonprofit responsible for managing the .org, .ngo, and .ong domains – and produced by Nonprofit Tech for Good.

• To increase the diversity of the survey respondents (live from August 1 – October 31), we partnered with five organizations to increase our reach worldwide.

http://techreport.ngo/

http://pir.org/

http://www.nptechforgood.com/heather-mansfield/

http://techreport.ngo/partners.html

• 4,908 NGOs worldwide participated in the survey. Of those, 4,591 completed the survey in English. 194 in Spanish. 123 in French.

• 56.1% defined themselves as a small NGO. 34.7% as medium-sized. 9.2% as a large NGO.

Africa 8.8% Europe 13%Asia 27.8% North America 44.1%Australia & Oceania 3.7% South America 2.6%

When asked to select one or two causes as the primary focus of their organization’s work, the NGOs responded:

Animals 2.2% Human and civil rights 4.9%

Arts and culture 3.4% Human services 8.8%

Children and youth 14% International development 3.7%Community development 13.5% Peace and nonviolence 1.6%

Education 17.2% Religious services and faith 2.9%

Environment 5.4% Research and public policy 4%

Health and safety 11.2% Women and girls 7.2%

• When asked which term best defines their organization:

• “NGO” is the most common term used in Africa, Asia, Europe, and South America. “Non-profit organization” is the most common term in North America (79%) and Australia & Oceania (49%).

Non-profit organization (NPO) 49.7%

Civil society organization (CSO) 5%

Non-governmental organization (NGO) 29.3%

Public benefit organization (PBO) 2.8%

Charity 8.6% Other 4.6%

1. Citizens and NGOs active on the Internet are disconnected more by language than they are by time zone.

2. Every country has unique characteristics in banking, government regulation of the NGO sector, and Internet infrastructure and freedom that either impede the progress of their NGO sector or advance it.

3. For every one question answered in the report, three more questions arise. The lack of data about the global NGO sector is vast and it will take years of research to fill.

% that have a website

Of those, % that are mobile-compatible

Africa 74% 85%Asia 84% 76%

Australia & Oceania 98% 78%

Europe 98% 76%

North America 98% 80%

South America 90% 63%

Global Average 92% 78%

▶ Emoya Big Cat Sanctuary (South Africa)

https://emoya.org.za/

% that regularly publish a blog

Africa 38%

Asia 35%

Australia & Oceania 32%

Europe 44%

North America 40%

South America 33%

Global Average 38%

▶Mary’s Meals (Scotland)

https://www.marysmeals.org/who-we-are/news-and-blogs/

% that use .org

% that use .ngo or .ong

% that use .com

Otherdomains

Africa 66% 3% 12% 19%Asia 66% 5% 10% 19%Australia & Oceania 45% 2% 11% 42%Europe 47% 2% 7% 44%North America 77% 1% 9% 13%South America 68% 0% 11% 21%Global Average 68% 2% 9% 21%

▶ Educate Girls (India)

http://educategirls.ngo/

% that regularly send email updates

to donors and supporters

Africa 69%Asia 71%Australia & Oceania 79%Europe 74%North America 73%South America 54%Global Average 71%

▶ OzHarvest (Australia)

http://www.ozharvest.org/

SmallNGOs

MediumNGOs

LargeNGOs

Africa 1,469 23,714 143,840

Asia 6,314 18,644 27,038

Australia & Oceania 3,186 18,546 154,755

Europe 7,115 64,695 277,421

North America 5,718 21,666 221,313

South America 2,330 24,999 50,650

Global Average 6,203 44,768 169,339

% that accept online donations

Africa 48%

Asia 47%


Europe 61%

North America 85%

South America 48%

Global Average 67%

▶ Heart and Stroke Foundation (Canada)

http://www.heartandstroke.ca/

CreditCards PayPal

DirectDebit

DigitalWallets

Africa 54% 48% 45% 10%

Asia 59% 33% 59% 14%

Australia & Oceania 86% 40% 36% 1%

Europe 73% 61% 57% 8%

North America 86% 54% 36% 3%

South America 67% 52% 19% 10%

Global Average 78% 50% 42% 6%

▶Médecins Sans Frontières (France)

https://soutenir.msf.fr/b/mon-don?_ga=1.87123743.602486654.1486073271

% that regularly send text messages

Of those, % that accept text donations

Africa 39% 54%

Asia 31% 38%

Australia & Oceania 6% 20%

Europe 8% 50%

North America 3% 32%

South America 4% 50%

Global Average 15% 40%

▶ Aid and International Development Forum (UK)

http://www.aidforum.org/

SmallNGOs

MediumNGOs

LargeNGOs

Africa 961 3,219 7,162

Asia 2,966 11,170 233,770

Australia & Oceania 134 22,267 ---

Europe 2,993 3,338 57,500

North America 1,550 7,763 56,500

South America 419 --- ---

Global Average 2,451 19,415 160,433

% that have a Facebook Page

Africa 85%

Asia 86%


Europe 96%

North America 95%

South America 94%

Global Average 92%

▶ APOPO HeroRats (Belgium)

https://www.apopo.org/en/

SmallNGOs

MediumNGOs

LargeNGOs

Africa 2,528 5,043 113,113

Asia 5,828 19,480 170,302


Europe 5,819 59,674 146,251

North America 8,375 44,902 412,212

South America 5,668 30,268 116,339

Global Average 4,246 30,133 172,132

% that have a Twitter Profile

Africa 65%

Asia 53%


Europe 82%

North America 82%

South America 67%

Global Average 72%

▶Wilderness Society (United States)

http://wilderness.org/

SmallNGOs

MediumNGOs

LargeNGOs

Africa 1,370 4,295 12,714

Asia 3,902 9,360 29,060


Europe 1,993 10,910 187,001

North America 2,815 12,498 83,102

South America 2,166 29,181 68,449

Global Average 3,755 12,815 80,371

% that have participated in or hosted a Tweet Chat

Africa 28%

Asia 22%


Europe 13%

North America 17%

South America 9%

Global Average 17%

▶ SANGONet (South Africa)

% that have an Instagram Profile

Africa 31%

Asia 22%


Europe 39%

North America 51%

South America 54%

Global Average 39%

▶ Conservamos la Vida (Colombia)

SmallNGOs

MediumNGOs

LargeNGOs

Africa 691 975 1,207

Asia 904 1,339 6,474

Australia & Oceania 820 2,227 7,329

Europe 529 1,940 32,228

North America 1,738 3,998 45,952

South America 1,786 29,764 44,193

Global Average 1,465 2,999 28,392

YouTube LinkedIn Google+ Pinterest WhatsApp

Africa 38% 40% 31% --- 36%

Asia 42% 43% 38% --- 35%

Australia & Oceania 60% 58% 21% --- ---

Europe 68% 58% 28% 17% ---

North America 60% 58% 21% 21% ---

South America 62% 32% 23% --- 23%

Global Average 55% 51% 28% 28% 16%

▶ Global Web Index: WhatsApp

▶ Facebook Live Map

% that have used social media to report live

Facebook Twitter YouTube

Africa 55% 81% 52% 15%

Asia 51% 86% 36% 34%


Europe 56% 74% 70% 23%




Communica-tions staff

Fundrais-ing Staff

Executive staff

Social media manager Volunteer

s

Africa 25% 4% 24% 7% 23%Asia 18% 8% 16% 9% 25%Australia & Oceania 44% 4% 11% 7% 15%Europe 38% 3% 9% 11% 19%North America 33% 7% 15% 13% 18%South America 43% --- 18% 6% 13%Global Average 30% 6% 15% 11% 18%

2 years or less 3-4 years 5-9 years

10 years or more

Africa 39% 36% 19% 6%

Asia 34% 36% 22% 8%


Europe 22% 38% 37% 3%




% that have a written social media strategy

Africa 28%

Asia 25%


Europe 37%

North America 34%

South America 27%

Global Average 32%

▶ HOW TO: Write a Social Media Strategy

% that have paid for advertising

Africa 28%

Asia 20%


Europe 43%

North America 34%

South America 39%

Global Average 34%

80% of global NGOs agree that email updates are effective for their communications and fundraising strategy.

77% agree that blogging is effective. 74% agree that text messages are effective. 74% agree that Facebook is effective. 51% agree that Twitter is effective. 42% agree that Instagram is effective.

▶ 2017 Online Technology Effectiveness Ratings

95% of global NGOs agree that social media is effective for online brand awareness.

88% agree that social media is effective for creating social change.

80% agree that social media is effective for recruiting volunteers.

78% agree that social media is effective for recruiting event attendees.

71% agree that social media is effective for online fundraising.

2018 Global NGO Online Technology Report

•For the 2018 Report, we are seeking to partner with 5-10 organizations willing to promote the next survey to their email lists, on social media, and in print materials.

•The survey will be published on in English, French, Portuguese, and Spanish. We’re most interested in NGO associations or service providers with a global or regional focus, especially in Asia, Australia & Oceania, Europe, and Latin America.


•In exchange for promoting the survey, Partners will be provided with the data for their region in raw format to use as they wish i.e., create your own report, blog posts, infographics, etc.

•Partners will also be provided an infographic if your region reaches 500 respondents and your organization will be promoted on techreport.ngo and listed in the report.


•If interested, please email Heather Mansfield at Nonprofit Tech for Good by June 1. Include your email list size and links to your social networking communities.

•Please note that your will be required a Cross-Promotion Agreement.

•The next survey will go live on August 1, 2017 and the 2018 Global NGO Online Technology Report will be released on January 29, 2018.

New! 2017 Trends in Global Giving Report

•Some of the most popular data from the 2016 Global NGO Online Technology Report was about global giving trends. If survey participants did not work at an NGO, then they were sent to a set of questions about their donor behavior.

•In 2017 we have decided to expand our research into global giving trends with the launch of a new report – the Trends in Global Giving Report – which will serve a sister report to the Global NGO Online Technology Report.


•In time, the data from the two reports will be compared and analyzed to provide inside as to whether NGOs are using the right communications and fundraising technology to meet today’s donors.

•The survey will go live in English, French, and Spanish on May 1, 2017 and the inagural 2017 Trends in Global Giving Report will be released on September 1, 2017 at givingreport.ngo.


•The partnership model is the same. In exchange for promoting the survey, Partners will be provided with the data for their region in raw format to use as they wish and will also be provided an infographic if your region reaches 500 respondents.

•If interested, please email me by March 31 and include your email list size and links to your social networking communities.

Government & Nonprofit

How NGOs Worldwide Use Online Technology and Social Media