Online Marketing ProposalFor NGOs and NPOs

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Inbound Marketing ProposalOutbound Marketing Proposal Modern Marketing Strategies

Your Website: example.orgObjectives on Your Website:

• Be Unique: What is so special about your NGO? • Be Compelling: What so extraordinary about your

story?• What’s happening now? • What is the Role of your NGO?

• Protection, Prevention, Promotion, Transformation

• Why? (call for action about your NGO)• Put this all information on a responsive website.

How is online marketing for charities different?

• There are advantages and disadvantages in digital marketing for charities. • The advantages are the passion of the staff, the compassion of the

audience, and the natural, powerful content that comes about through its work. • The disadvantages are primarily the lack of resources and budget in

comparison to the business world. • What resources exist come from the generosity of people through

donations and volunteering, and the willingness by staff to work twice the number of hours for half the pay.

Ad Credit Programs from the Online Industry

• Google Grants for AdWords• Video Marketing (Outreach) • YouTube Non-profit Program• Donating on Facebook• Advertising on Facebook• GrowYourCharityOnline.com• Text to donate• Quiz apps

• Giving away content for social shares• Getting into Google News• Content and sharing• Getting volunteers to help with your

online marketing• Build a contacts list, and do outreach• Tracking your success with Google

Analytics• Media Trust (and Community Newswire)

Paid Programs from the Online Industry

• Inbound Marketing• Search Engine Optimization• Social Media Marketing• Email Marketing• Video Marketing• Content Marketing• Analytics and Research• Conversion Optimization• Mobile Responsiveness

Websites

Benefits of Search Engine Optimization

• Creating a strong online presence with great content• Designing high end website with mobile responsiveness and flat designs• Telling interesting stories using pictures, videos, etc.• Optimizing the website with strong keywords like “Charity Organisation

Boston” or “Charity Events in Boston”, “Charity Shows in Boston”• Improving the search visibility through SEO landing pages and contact

forms.• Improving conversions on “Donate” option in the website.• Creating strong presence of branding, PR and thought leadership

through content

Benefits of Social Media Marketing

• Connecting with the right audience• Build a strong brand NGO brand image• Raising funds through charity and events• Telling interesting stories using pictures, videos, etc.• Connecting with a wider audience base• Showcasing the benefits and results of their activities• Getting found easily online• Collaborating and cross-promoting your NGO with related

organizations

Benefits of Other Inbound Services• Email Marketing: Connecting with your audience directly through

newsletters, event updates and core values.• Video Marketing: Converting the right audience through video outreach and

diverting the traffic to the website.• Content Marketing: Creating high quality content, stories, articles, eBooks,

newsletters, PDF documents, infographics, slide decks and marketing them through various channels for branding and enquires from potential donors.• Analytics: Measuring all the success of each campaign through goals, funnels

and daily metrics.• Monetization: Add multiple sources of income to the website through ads

and other channels via advanced monetization tactics.

Traditional Marketing Ideas

• Apart from the regular online activities, people appreciate the regular offline activities, which help in drive more visibility. • Regional Radio, National Television and Print Media• Conducting Road Shows, Workshops and Exhibitions • Printing calendars with logos and mission of the NGO.• Organizing annual functions where volunteers are felicitated and hence

encourage them to do more work.• Organising Annual programmes are telecasted on local cable channels. • Using Mascots to spread messages which impact the target audience.

Modern Marketing Ideas

• Creating a successful NGO can be possible with these below modern practices along with the traditional. • Maintaining database of volunteers will help the NGOs to keep a track of

their volunteers.• Tie-Ups with the Academic Institutes• Approaching Corporates• Organizing Road Shows and Street Plays (Flashbang’s)• Motivating the youth to join hands as Volunteers and Brand

Ambassadors • Tying up with Newspaper agencies• Hosting Webinars, Podcasts, Hangouts and Snapchat stories

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Facebook.com/PyriteTechnologies

Twitter.com/PyriteTech

Plus.Google.com/+PyriteTechnologies

Linkedin.com/company/Pyrite-Technologies

Facebook.com/PyriteTechnologies

Twitter.com/PyriteTech

Plus.Google.com/+PyriteTechnologies

Linkedin.com/company/Pyrite-Technologies

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