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Digital Strategy for Non Profit
Jakarta, 5 September 2015
Digital Landscape
Growth of Digital Channel
Most Active Social Media Platform
Digital Marketing Ecosystem
Digital Channel
Website
Social Media
Content Marketing
Search Engine
Mobile Marketing
Game
Online Advertising
Experiential Media
Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”
Define Your Objective
Objective
Awareness Attitudes Action Behaviour Change
Fund Raising
Smart Resource Allocation
Key Success Factors in Social Media
• Clear social media objective• Choose the right channels• Content Strategy and clear call to action• Story telling
What Make People Talking About You?
Jonah Berger simplified it to STEPPS:
Social currency: Sharing you just bought the new Bentley makes you look successful, but you won't see many tweets from people bragging about the results they got from a new medicine for haemorrhoids.
Trigger: Make people keep thinking about your products
Emotions: Sharing is caring. Humor, surprise, anger etc are all drivers of word of mouth (see also our previous blog post).
Public: People easily adopt what's already popular. See also the Roger Adoption / Innovation Curve. You only need a few innovators and early adopters to get the masses going.
Practical value: Earning karma points by helping others. Sharing a publication with great tips makes you look good.
Stories: Storytelling is the new advertising. It's about getting your message across without annoying people.
Source: Contagious by Jonah Berger
Rumah Zakat (Focusing on Fund Acquisition)
Rumah Zakat (Publish Info of Donation)
Save For Hope Story Telling
Change.org Engagement Trough Email
PMI Education on Disaster Management with Mobile Apps
Rotaract Kiev Video for Fund Raising
Digital Measurement• Awareness:- Reach on Social Media- Traffic on Website- Video views• Action:- Total share in social media- Petition signed- Total upload- Hashtag• Fund Raising- Total funding you get from digital asset
Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital
Strategy”Twitter: @TuhunugrahaE-mail: [email protected]: www.linkedin.com/in/tuhunugrahaGroup: https
://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)
