Social Media Strategy

Non-profit Organization

Platforms to Establish

• Facebook

• Blog

• Twitter

• YouTube

• Linked-In

Facebook ?

• To create awareness about organizational goals

• To create public awareness about the cause

• To raise funds for the cause

• To reach out to new supporters

Facebook StrategyThings to focus

Engaging good quality content - This ensures users returning toyour page and increases the probability of them engaging with you.

Conversation – If users are commenting on a post made on yourpage, it is good if you join them. This will give your brand a tangiblevoice and persona.

Promoting the page – Provide links in advertising material andwith your company email signature

Facebook StrategyThings to focus

Make your website ‘social’ – Installing social plug-in, allows Facebookusers to ‘like’ content, create recommendations and see an activityfeed, amongst other features. This activity links back to the user’spersonal profile page and spreads your brand further

Drive people awareness – Utilize the Facebook ads tool to furtherincrease your followers. Ads can be targeted specifically by gender,age, location, language and interests so that your organisationcan reach the right audience.

Using Photos in Facebook

Overlay Powerful Text on Photos –

• All of the photos featured should be emotional or provocative in subject matter.

• Every photo must Include a simple powerful message in overlying text.

• Photo captions with a ‘call to action text’ like ‘ask’, ‘Share’, ‘Promote’ are most likely to be shared in the facebook community.

Image SamplesCreate images with an emotional touch. This should be used in facebook cover imageand also on updates.

Image Samples

Facebook Campaign IdeasAnother strategy is campaigning on

Important Days.

• Deepavali

“Lit the life of children by making aSmall donation on this festival of lights”

• Valentines Day

“Celebrate Valentines day for good thisyear. Your Small Donation of love makes a

Big difference to our children”

It is also recommended to conduct campaigns using Facebook advertisement .

Facebook Campaign IdeasMonthly Birthday Campaigns

• Ask our followers and new followers to donate on their birthdays.

• Every month lots of people celebrate their birthdays on facebook. We think setting up a birthday campaign every month motivates people to donate .

General Facebook ideas

• Create a documentary on children who are in need of help.

• Promote stories of children on facebook, answering queries like; who are they ? What are they doing ? and What do they need ?

• Ask parents to give interviews explaining their situation and such interviews should be promoted on facebook

• Use childrens’ photos on facebook as cover images along with short stories about them.

BloggingBlogging is the perfect way to reach wider audience in onlinespace. It plays a vital role in search optimization.

Before Starting – We need to be clear in the following things

Vision of our Blog – A blog’s description, which clearlycommunicates what this blog is, who is behind it and who it isfor.

Sustainability Strategy - A plan for providing and solicitingcontent in the quiet times

Storytelling - To build your organization’s staff into personalstorytellers

Blogging IdeasCreating different themes of topics in our blog• Children/Kids Stories

• Ekam Stories on giving life to children (like case studies)

• General topics on children caring tips, medical tips, first aid etc.

• Topics on Childs Life, Born Babies etc..

Blogging Ideas

• Talking about organizations(Social Responsibility) which are helping us.

• Talking about fund raisers

• Talking about Ekam Campaign(Specific Campaigns) and its results.

• Blogging on important days and patriotic days like Republic day, independence day etc talking about the importance of giving.

Things to check in SEO

• WordPress Customization

• Researching Proper and Relevant Keywords and keywords which has decent search volume

• Tagging Relevant Keywords

• Create Compelling Titles

Things to check in SEO

• Inter-linking relevant posts inside the blog

• External linking to website. i.e. . From Blog and Website.

• Embedding keywords in blog permalink(URL)

• Integrate Social media buttons for social sharing.

Thank You