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Crowd Funding 101
A RoadMap for Success
@susanmcp1
November 10, 2015
In 2014, Forbes reported that
30% of the $5 billion raised
through crowd funding over the
course of a year went to social
causes.
That’s $1.5 billion. And the
numbers continue to grow.
Crowd funding is a major
opportunity – but you have to be
smart about it.
Have you ever done a crowd
funding campaign?
The Platforms
Indiegogo
Crowdrise
Causevox
Kickstarter
Razoo
The elements of a great
campaign
Focus on a specific project
Be realistic about your goal
Story: Quest
Story: Tragedy
Your favorite crowd
funding story or
campaign?
Be Rewarding
Plan, plan, plan
Deploy your influencers
Build momentum – keep it
going.
Questions?
@susanmcp1
November 10, 2015