Website Development for Crowdfunding Campaign / Roadmap to Success or Failure

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  • WEBSITE DEVELOPMENTFOR CROWDFUNDING CAMPAIGN

    Roadmap to success or failure

  • MAIRIS SKUJA

  • Master creators of web pages, large scale e-commerce projects, web based

    information systems, mobile and social media applications

    YEARS

    +50015

    15PROJECTS

    COUNTRIES

  • Experience in Web Solutionsfor Crowdfunding Campaigns

    Latvia Finland

    1.3 M USD 116 T USDKickstarter Indiegogo

    Fixed funding

    Flexible funding

  • TABLE OF CONTENTS

    WORKPLEASURE TO

    WITH

    Critical components of your campaign

    Campaign stages and your website

    Rule of the thumb

    1.2.3.

  • 1.CRITICAL COMPONENTSOF YOUR CAMPAIGN

  • CRITICAL COMPONENTS

    OF YOUR CAMPAIGN

    1. Ambition, Courage & Commitment

    2. Know-How & Experience

    3. Right Team

    4. Clear Game Plan

    5. Readiness to Iterate & Change Fast

  • CRITICAL COMPETENCES

    OF THE TEAM

    YOURPRODUCT& MARKET

    WEB MARKETING

    & PR

    PARTNERS, SPONSORS &

    FRIENDS

    WEB DESIGN & DEVELOPMENT

    1 2 3 4

  • 2.CAMPAIGN STAGESAND YOUR WEBSITE

  • MATURITYSTAGE

    CAMPAIGN STAGESAND YOUR WEBSITE

    PRODUCT WEBSITE(Current version)

    PRE-CAMPAIGN WEBSITE(Soft-Launch)

    CAMPAIGNWEBSITE(Hard-Launch)

    POST-CAMPAIGNWEBSITE

    (Feedback, Marketing &Pre-Orders)

    1 2 3 4

    5

  • STAGE 1: PRODUCT WEBSITE

    PRODUCT WEBSITE(Current version)

    1 KEY MESSAGES

    TEAMBENEFITS & FEATURES

    CONTACTSSOCIALMEDIALINKS

    FOCUS:EARLY STAGE FINANCING & DEVELOPMENT

    STORY

  • PRE-CAMPAIGN WEBSITE(Soft-Launch)

    2

    STAGE 2: PRE-CAMPAIGN

    FOCUS:E-MAIL DATABASE & SUPPORTERS ACQUISITION

    KEY MESSAGES

    STORYTEAM

    BENEFITS & FEATURES

    CONTACTS

    SOCIAL MEDIALINKS

    PARTNERS & SUPPORTERS

    SUBSCRIPTION

  • CAMPAIGNWEBSITE(Hard-Launch)

    3

    STAGE 3: CAMPAIGN

    FOCUS:REACHING CAMPAIGN GOAL

    KEY MESSAGES

    STORY+ Timeline

    TEAM

    BENEFITS & FEATURES

    BUZZ+ Media Coverage

    SOCIAL MEDIALINKS

    PARTNERS & SUPPORTERS

    CAMPAIGN INFORMATION

    + Call To Action

    CONTACTS+ Media info+ Feedback

  • POST- CAMPAIGNWEBSITE

    (Feedback, Marketing &Pre-Orders)

    4

    STAGE 2: POST-CAMPAIGN

    FOCUS:KEEPING PROMISES TO FOUNDERS, GIVING FEEDBACK + PRE-ORDERS

    KEY MESSAGES

    STORY& TIMELINE

    TEAM

    BENEFITS & FEATURES SOCIAL MEDIA

    LINKS

    PARTNERS & SUPPORTERS

    PRE-ORDERS

    CONTACTS

    MEDIA (RELATIONS)

    FEEDBACKTO FOUNDERS &

    COMMUNITY

  • 3.RULE OF THE THUMB

  • RULE OF THE THUMB

    1. Keyword research (do your homework)

    2. SEO focus for copywrite

    3. Exceptionally structured content

    4. Social media for both - SEO and Engagement

    5. Human readable URLs

    20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

  • RULE OF THE THUMB

    6. META tags: Title & Description

    7. Sitemap & Internal links

    8. URL redirects across site versions

    9. Off-page SEO is must

    10. First impression

    20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

  • RULE OF THE THUMB

    11. Consistency in Design

    12. Realism in Design

    13. Understandable Navigation

    14. Clear signals (form / function)

    15. Accessablity (screens / devices & standards)

    20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

  • RULE OF THE THUMB

    16. Clear messages

    17. Content value (uniqueness)

    18. Understandability (language & wording used)

    19. Trust (team, partners bigger than you, )

    20. Close the deal (CTAs)

    20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

  • MAIRIS SKUJA

    skype: mairis.skuja@mairisskuja

    mairis.skuja@aurumit.com

    +371 29165581

    WORKPLEASURE TO

    WITH

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