Istanbul + Mobility WorkshopMarch 28th 2015, @Yazane, Karakoy

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Introduction

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City ChangemakerPlatform for urban innovation in emerging cities with a focus on the Mediterranean and Middle East region.

We connect urban professionals, entrepreneurs, creatives, tech innovators, thinkers and other city changemakers and empower them to realise innovative and impactful urban projects. And we do so through innovation workshops, networking & knowledge sharing.

About us

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The TourA global tour to run a series of workshops where we invite local city changemakers on a deep-dive to reflect on key challenges facing their city and co-create innovative ideas in response.

Istanbul (Turkey), Amman (Jordan), Beirut (Lebanon), Cairo (Egypt), Dubai (UAE), Jeddah (KSA), Riyadh(KSA), Athens (Greece), Marseille (France), Tunis (Tunisia), Casablanca (Morocco).

10 Cities in the Mediterranean and Middle East

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The Workshop

How might we give Istanbul commuters the most convenient, affordable and greenest transport options

through the use of smart technology?

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The ProgramMorning 09:15 – 9:30 Registration09:30 – 10:00 Istanbul & Mobility challenge presentation10:00 – 10:20 Challenges, Opportunities & Stakeholders10:20 – 12:00 Wild Safari (observations and interviews in the streets)12:00 – 13:00 Team lunch (eat, discuss & share experience)

Afternoon 13:00 – 15:00 Creative pressure cooker (new questions every 20 minutes)15:00 – 16:00 Prepare pitch (incl. sketch artist support)16:00 – 16:45 Pitches16:45 – 17:00 Closing words17:00 – 18:00 Drinks

Workshop program

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Istanbul + Mobility

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Istanbul Mobility

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Istanbul mobility - daily(!)• Vehicles cover on average 61.8 km daily • Number of vehicles circulated daily in Istanbul traffic is approx. 2 250 000 • Vehicles cover on average 139 000 000 km daily • 8 339 000 litre fuel is consumed daily • On average 41 700 000 TL is spent daily • Cars on average spend 24 mins and 0.2 litre fuel on idle position daily

• Total cost of waiting in traffic is 2 271 000 TL (818 000 Euros) daily

Some facts

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Istanbul mobilityMobility in Istanbul is an ongoing struggle for citizens and businesses alike.

This is despite a large share of daily trips on foot (about 50%), an extensive road, rail and seaborne transport network and the range of existing public transport options on offer: urban railway (121 km long), seaborne ferry lines, rapid bus transit (41 km long), and bus/minibus lines (6000 km long).

Most of Istanbul commuters spend over 2 hours in traffic daily, particularly those having to cross its bridges or those using its overcrowded Metrobus system (rapid bus transit). Railway and seaborne transport only contribute to a shy 6 % share of mobility and cycling is quasi inexistent in the city.

Some facts

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Istanbul cyclability map

Some facts

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Dolmuş & minibus map

Some facts

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Istanbul mobilityWith the rapid urbanisation, authorities are struggling to meet the growing demand for transport and to contain an ever increase private car use.

As a consequence, the traffic situation is negatively affecting quality of life (Istanbul ranks #51 in the latest EIU Best City Report) and is resulting in significant environmental and economic impacts.

Some facts

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And the worst city for traffic congestion in Europe is….

"We thought it was interesting that Istanbul came top of the list as the city is new to our analysis, " he said. " I think the

reason why is because the city has encountered rapid economic growth but it has physical characteristics that make it challenging to navigate, such as lots of bridges and tunnels."

"For people stuck in traffic there are lots of issues of lost productivity, transporting goods becomes harder and

deliveries are made late, congestion creates extra fuel costs and of course, environmental costs, " he said. "Traffic is never

a good thing.” -

TomTom survey 2012

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Solutions across the globe

From improved use of infrastructure, new services to new regulations

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Multi-modal mobility apps

Solutions across the globe

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Bike sharing

Solutions across the globe

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Collective traffic flow

Solutions across the globe

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Promote walking

Solutions across the globe

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Underground bicycle garages

Solutions across the globe

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Bike path mania (1/3)

Solutions across the globe

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Bike path mania (2/3)

Solutions across the globe

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Bike path mania (3/3)

Solutions across the globe

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TaxWould you pay $30,000 just for permission to buy a car?

In Singapore, prospective vehicle owners are required to first obtain a Certificate of Entitlement, which can start at $48,000 in local currency for a small-size automobile. Only a specific number of COEs are released each month, part of government efforts to control the number of cars on its roads. The vehicle entitlement is valid for 10 years from the date of registration of the vehicle and the scheme aims to peg long-term vehicle population growth at 3 per cent a year. Those who cough up for the prohibitively expensive system must also pay registration fees and electronic road pricing, a series of congestion tolls that vary throughout the day according to usage. Some estimate that owning a Honda Civic in Singapore can cost more than $100,000.

Solutions across the globe

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ChargeAnyone who takes a cab is used to keeping a close eye on the meter. Some countries are considering a similar metered charge for private car use.

A system hooked up to the Internet and GPS would calculate a charge for each trip based on a mileage-based formula that incorporates the car’s fuel efficiency. Driving on busy roads would cost more as would travel during rush hour. The Netherlands had planned to implement the system next year, but the policy was shelved when a new government was elected in 2010. Those who support the idea point out that the meters would replace tolls and congestion fees, and would be more equitable because they would be based on usage, not mere car ownership.

Solutions across the globe

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Cap and TradeDriving into an urban centre requires a place to park, and so a number of European cities have begun to simply reduce the supply of parking spots within their core.

Both Zurich and Hamburg have frozen the existing parking supply in the city centre, and when a new space is built off-street, an on-street space must be removed. These spots are then repurposed as widened sidewalks or bike lanes. In Copenhagen, where parking spots are removed at a rate of about 32 spots per year, traffic has dropped by 6 per cent since 2005, even though car ownership has gone up by 13 per cent. In addition to these cap-and-trade zones, the City of Zurich regulates how much new parking can be added by developers. A new building can only have parking spots if the surrounding roads can absorb the traffic without congestion, and air pollution levels will not be affected.

Solutions across the globe

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RewardIt’s not unusual for cities to offer incentives for people to turn in their weapons or inefficient appliances.

But the city of Murcia, Spain, has asked people to turn in their cars. To ease traffic congestion, the city offered lifetime passes to its new tram system to anyone who turned in their car – assuming it was fully paid off, of course. The city then put the cars that were traded in on display around the city, slowly disassembling them over time or piling them on top of each other as a commentary about parking shortages.

Solutions across the globe

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FlyThe city of London introduced a new transit corridor between sporting arenas. But this one will soar above the city roads, transporting amateur sports fans via a cable-car network intended to reduce traffic during the event.

Cable cars are gaining popularity as a transit option after years of use in South America. The city of Jakarta recently announced plans to have a cable car system operating by next year. The city of Medellin, Colombia, first introduced cable cars in 2006 to cut commute times by as much as two hours. The cars are ideal for transporting people over steep or muddy terrain where the construction of roads is difficult, and are generally used to connect poorer neighbourhoods to the downtown core. Brazil’s government plans to use the gondolas to connect the sprawling shanty towns to the centre of Rio.

Solutions across the globe

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RotateThe idea behind the rule is to restrict certain vehicles from travelling the streets at certain times.

Even government rules sound better in Spanish. In Bogota, the phrase “pico y placa” translates to “peak and plate.” In layman’s terms, it’s a traffic mitigation policy created in 2000 by then mayor Enrique Penalosa. The idea behind the rule is to restrict certain vehicles from travelling the streets at certain times. At first, traffic was restricted between 6 and 9 a.m., and then again between 5 and 8 p.m. on weekdays. In 2009, the restriction was extended from 6 a.m. to 8 p.m. on weekdays. Both public and private vehicles are included in the ban based on the last digit of the licence plate. The numbers restricted each day rotate on an annual basis.

Solutions across the globe

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Ban“That means no more conventionally fuelled cars in our city centres, ….”

In March, the European Commission released a white paper outlining its vision for a “Single European Transport Area.” Designed to bring about a “profound shift” in how people travel the continent, the document called for a ban on conventionally fuelled cars in city centres by the year 2050. Siim Kallas, of the EU transport commission, said that new taxation on fuel would force people out of their cars and onto alternative transport. “That means no more conventionally fuelled cars in our city centres,” he said. “Action will follow, legislation, real action to change behaviour.” Needless to say, the idea has not been overly popular. The British government has gone so far as to veto the idea, with Norman Baker, U.K. under secretary of state for transportation, saying: “We will not be banning cars from city centres any more than we will be having rectangular bananas.”

Solutions across the globe

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Challenges, Opportunities & Stakeholders

20 mins

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Mobility challenges for Istanbul• Old city - infrastructure not meant for driving • The city literally goes up and down! (7 hills) • Heritage prevents easy construction of tunnels and bridges • Critical dead-locks like the bridges • Rapid urbanisation & population growth • Single passenger car use • Car is a status symbol • No cycle culture & infrastructure • Car-focused new urban development (in expansion areas) • Negative perception of car sharing (unsafe)

Why is mobility a problem?

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Mobility opportunities for Istanbul• Walking culture • Many public transport options • Public transport not used to full capacity • Cars not used to full capacity • Improve multi-modal travel: better integration of different modes of transport • Car-focused new urban development (in expansion areas), can be changed

Opportunities for Istanbul

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Stakeholder Map group exercise to map out all stakeholders and

their relationships

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Let’s start!

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The original challenge

How might we give Istanbul commuters the most convenient, affordable and greenest transport options

through the use of smart technology?

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The original challenge

Each concept can be piloted with few resources,

has high impact & is scalable,has a bottom-up approach,has a feasible business case,

should move City Changemakers to act!

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Zoom on the USER

Start with a

CHALLENGE

Sense & harvest INSIGHTS

?????

?HOW

MIGHT WE?

The BIG Ideate

manyIDEAS

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Wild Safari conduct first-hand users observation in their own habitat

to gain empathy and become aware of user needs

90 mins

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Wild Safari

• Be where your users are • Indulge your curiosity, observe with a child’s eye • Observe, do not influence, interfere or judge • Get a sense for what is the norm vs. the outlier • Bring back photos to share, bring observations to life • Reflect on and mine observations for insights and user needs • Capture most surprising, contradictory insights and user needs

Pointers

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Wander around the area to observe & interviewWhat’s there? What’s missing? Who’s visiting? ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… …………

What are people doing related to mobility? ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… ………… …………

Note, sketch and capture what you observe and put it on your snap board

Wild Safaris questions

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Craft a unique user perspective..

User Journey

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User: About

Age Gender:

Frustrations and Pain Points Key influencers Needs

Questions Other applications Intriguing insights

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Reframing overturn conventional wisdom

to generate new insights

15 mins

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Creative Question

• Consider a few strongly held core beliefs – the dominant logic, a dogma, an obstacle– and pick one

• Flip each sb – create 4 opposites for each. Start with grammatical opposite, play with words to make variations, then make them extreme. logic and realism not required!

• Imagine a reframed core belief that depicts a world in which your 4 overturned sb’s might be true – “what if...”?

• Use the output to stretch your thinking and use it to formulate your creative question

Pointers

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Reframing

Core Beliefs Supporting Beliefs

Flipped Supporting BeliefsReframed Core Beliefs

PEOPLE IN ISTANBUL ARE NOT WILLING TO

SHARE THEIR CAR

MOST PEOPLE TRAVEL ALONE IN A CAR

TRAVEL WITH STRANGER CAN BE SOCIAL AND ENJOYABLE

“WHAT IF THERE WAS A DATING CAR SERVICE

IN ISTANBUL?”

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Creative Question narrow down, broaden or deepen the original brief

into a compelling question that begs to be answered

20 mins

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Creative Question

• Formulate a creative question (cq) based on three elements: insight, user need, inspiration

• Pick the right level of abstraction, don’t boil the ocean or make it too narrow. • Make sure not to include a solution in the cq • Find the right level of tension or paradox for the cq to stimulate your creativity • Keep iterating until you have crafted a promising and intriguing cq to launch

you into visioning

Pointers

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We started here: How might we give Istanbul commuters the most convenient,

affordable and greenest transport options through the use of smart technology?

Now insert the creative question you have crafted

How might we….

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Write a 2020 scenario Describe the ideal scenario that covers your outcomes. Write it like an

article published on the cover of the January 2020 issue of Time magazine.

20 mins

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Technology Get inspired by emerging tech and select which

technologies apply to your concept.

20 mins

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Emerging technologies

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Mapping Now put it all together! Combine creative question, target user, future vision and favourite technologies

into an interaction scenario for your service / product

The sketch artist will now join you!

30 mins

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Mapping

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Business Model Canvas Use the canvas to describe the service or product

that you are envisioning. Now become really practical!

30 mins

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Business Model Canvas

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Design small acts for big impactwhat small acts can tribe members do at little personal cost – yet have big aggregate impact?

what social media platforms can you leverage for connecting people and tribes for the acts to spread and multiply at internet speeds?

put your small acts and platforms on post-its, stick them on your scrap board and select the most promising ones

How do you get to scale?

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Pitch preparation Use the slide deck template to

craft your 4 slide pitch

30 mins

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Let’s pitch!

45 mins

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How can we best present the results for maximum impact

and what are your ideas &

expectations on the follow-up?

Wrap-up

teşekkürler!For more: www.citychangemaker.org and follow us on Facebook and Twitter (/citychangemaker)