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Culture, creativity and innovation in the new Commission

Catherine Magnant

Deputy Head of Unit , Cultural policy European Commission

Directorate-general Education & Culture Culture & Creativity Directorate

ECIA Final conference

Amsterdam, 28 November 2014

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What I will talk about

1. CCS in the new Commission: who does what?

2. The way forward in EAC

3. DG EAC's answer to ECIA's recommendations

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1. The cultural and creative sectors in the

new Commission: who does what?

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Elzbieta Bienkowska's mandate

Internal market, Industry, Entrepreneurship and SMEs

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Günther Oettinger's mandate

Digital economy and society

(…)copyright law, support cultural and creative industries and exploit their potential for the economy (…)

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Tibor Navracsics's mandate

Education, Culture, Youth and Sport

(…)Promote culture as a catalyst for innovation:

• by maximising the sector's contribution to jobs and growth, particularly the young,

• by promoting our cultural diversity

• by helping Europe's culture sectors to reach out to new audiences , using the Creative Europe programme to best effect (…)

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2. The way forward in EAC

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Building on the 'acquis' (EAC)

- Green paper 2010 ('unlocking the

potential of CCIs')

- Communication 2012 ('promoting the

CCS for growth and jobs in the EU')

- Policy work with EU MS (exchange of

good practice – Work Plan for Culture)

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The way forward in EAC:

TWO MAIN LINES OF ACTION

(1) Policy (within Commission and with EU MS)

(2) Funding (Creative Europe)

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POLICY

- Regulatory environment for CCS (contribution to IPR & VAT revisions)

- Improving the evidence on the economy of culture (with Eurostat)

- Fostering the exchange of good practice bewteen EU Member States through the Open Method of Coordination – Work Plan for Culture

-

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POLICY

The Work Plan for Culture and the 'Open Method of Coordination': a unique policy tool

- 2011-2014: Cultural and creative sectors one of 6 priority areas (focus on regional dimension, export strategies and access to funding)

- 2015-2018: Cultural and creative sectors, creative economy and innovation one of 4 priority sectors (innovation & entrepreneurship)

Creative Europe What’s in it for the Europe’s cultural and creative sectors?

2014-2020

ABOUT CREATIVE EUROPE 7 years (2014-2020), 1.4 billion € 11. Offers funding for: •Support CCIs to adapt •Development of European films, TV programmes and games •Distribution and promotion of European films, festivals, cinema networks •Training for cultural and creative professionals/artists •Cross-border cooperation projects

2014-2020

CROSS-SECTORAL STRAND €121m for a Guarantee Fund to facilitate loans to cultural and creative enterprises and organisations Support for piloting projects bridging different cultural and creative sectors

2014-2020

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Key features of the Loan Guarantee Facility

- Loans to organisations operating in the CCS

- Market driven guarantee, banks investing in portfolios of loans

- Capacity-building for banks: non-financial leverage

- Managed by the European Investment Fund

- € 121 million fund raising credits for up to € ca.700 M to the benefit of SMEs in CCS

3. DG EAC's answer to ECIA's recommendations

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ECIA RECOMMENDATION N 1

•Stimulate innovation and growth by enabling cross sectorial innovation

• DG EAC’s contributions:

• - Creative Europe's cross sectorial strand • - OMC working group on innovative measures

to promote entrepreneurship and new business models in CCS (2016-2017)

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ECIA RECOMMENDATION N° 2

• Build better business support and access to finance in effective regional ecosystems

•DG EAC’s contributions: • - Funding: Creative Europe's loan garantee

facility • - Policy: OMC 2014-2015 on access to finance

for CCS

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A good practice report on access to finance in the cultural and creative sectors

planned for end 2015

Ongoing work of EU expert group on the cultural and creative sectors

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ECIA RECOMMENDATION N° 3

•Measure and raise awareness of the value of the cultural and creative industries

• DG EAC’s contribution:

• - relaunching of work on cultural statistics with Eurostat, first results in 2015

• - 2015-2016: new study on value chains in CCS

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Thank you for your attention!

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