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Catapult Your Major
Gift Fundraising with
Ideas
Craige Gravestein CFRE FFIA, Chief Big Gifts of Xponential Philanthropy
10
Gail Perry CFRE, Xponential’s international associate,
shared her latest insights in ‘Master the Art of Major Gift Fundraising’
Craige Gravestein FFIA CFRE, Xponential Philanthropy Chief Big Gifts,
gives his selection of 10 most actionable ideas
Ask at meetings:
Seeking good open-ended questions in your meetings with
donors?
How did you feel the last time you made a big gift?
Why do you care about this organisation?
1
2
Give a short statement about something
new or important, then simply ask:
“What are your impressions?”
Finding yourself (or your CEO) stuck in too much talking at the donors?
Searching for something authentic for the launch of your capital campaign public
phase?
Hold a party to honour your organisation’s founders:
Evokes your history
Communicates to big donors that they
too will be honoured
3
Try this statement:
4
"We had always dreamed that we would be able to ….”
Refer to any dream to evoke the vision, and the donor can
respond without feeling a premature ask
Wanting a way to test whether an idea will catch a donor’s imagination and motivation?
Wondering about frequency of contact during cultivation of top donors? 5
The more times you are in front of the donor, the bigger the gift
How to respond to:
“I like your organisation, but you’re not my priority for giving”
Try asking:
“What would it take for our organisation to become one of your priorities?”
6
Looking for easy steps for board members’ involvement in fundraising?
Get board members to thank donors
It is a great first to cultivate their giving potential
7
Finding the time of leadership and program managers is spread thin?
Record a video of someone saying
‘Thank You’
8
Take the video with you to show the donor.
Using tablets is becoming more familiar to
donors and allows for informal interaction.
9 Looking for something special in your stewardship program?
•Consider what your organisation can offer with the sense of going behind the scenes
•Tours need to be planned, but shouldn’t
feel stage-managed
10 Pondering whether giving by board members really matters to donors?
In the USA, there are foundations that ask the question in application forms:
‘What percentage of your board members give financially to the organisation?’
Will this start to happen in Australia?
Xponential Philanthropy is the Big Gift Specialist
raising millions of dollars for not-for-profit organisations throughout
Australia and New Zealand.
Follow us on LinkedIn at:
https://www.linkedin.com/company/xponential-philanthropy?trk=biz-companies-cym
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