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Essentials of Major Gifts
John Godfrey, CRFE
Three pillars
Leadership
Visionary case for support
Sufficient prospects
The seven steps
Identify
Research
Plan
Cultivate
Ask
Close
Cherish
Summary: the seven steps
CASE FOR SUPPORT
1.
Identify
2.
Research
3.
Plan
4.
Cultivate
5.
Ask
6.
Close
7.
Cherish
