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INTRODUCING THE WORLD’S FIRST PREMIUM COCKTAIL SHOT
. . . and the convenience of a portable, ready-to-drink shot.
LIQS brings together the quality of a fresh cocktail . . .
Most spirit brands rely heavily on massive consumer marketing/advertising, expensive sponsorships and bought shelf space to drive sales and awareness.
For undifferentiated products, this is necessary.
LIQS’ sales strategy however leverages its differentiation and category exclusivity to make LIQS a very capital-efficient spirts company.
First RTD Shot Brand to Successfully Sell On-Premise
Proprietary, Innovative & Convenient Packaging.
Original Mixology Recipes & Classic Favorites.
LIQS Sells Cocktails, Not Shots.
Custom LED POS (Serving Trays, Ice Buckets etc)
Impulse Purchase Pricing.
LIQS is the FIRST & ONLY Premium Shot within the fast growing RTD cocktail space.
• Drive Incremental Impulse Sales• Accessible Trade Up From Other
Premixed Shots• No Refrigeration Required• Premium Countertop POS Displays
RETAILER BENEFITS
• Ready To Drink – No Mixing Required• Portable• Affordable Price• All Natural. Low Calorie. Low Sugar.• No Chaser Needed• Quick To Chill
CONSUMER BENEFITS• Drive Incremental Impulse Sales• High Profit Margins• Quick To Serve• Quick To Chill• Product Accountability• Product Consistency• Tamper Proof Lid
ON-PREMISE BENEFITS
• Long bar lines• Delay in cocktail waitress service• Engaged with friends
With our custom LED shot trays, a dedicated shot girl can cover entire
venues and drive incremental sales away from the bar.
SHOT GIRL REINVENTED
LIQS solves a significant problem for high-volume accounts to capitalize on lost sales opportunities due to:
• Watching the event• Protecting spot or seat at venue
27.5% ABV 20% ABV 20% ABV 20% ABV 22.% ABV
VODKA: 6XDISTILLEDREAL FRUIT JUICE
&NATURAL
FLAVORS
TEQUILA:
AGAVE99% LOW CALORIE
LOW SUGAR& WHISKEYPREMIUM
ABOUT LIQS
Inventory Accountability
Product Consistency
Tamper Resistant
High Profit Margin Item
Builds Incremental Sales
Capture Lost Sales Opportunities
PRODUCT BENEFITS
Quick toCustomers
BARS
Shot Girl Tray Selling
Product Consistency
Loss Control
HighMargins
Beer Bucket + Shot Features
Bar Overflow
NIGHTCLUBS
Shot Girl / Tray Selling
Adds Product Variety to Table
VIP Bottle / Table Service
FESTIVALS & CONCERTS
Incremental Impulse Sales
Proven Sales
Success
Customer Benefits
Thematic Dressed Servers
Large Volume Sales
POOLS AND ROOFTOPS
Bungalow’s / VIP Table Service
Pool/Roof Safe Packaging
Buckets of Shots
Cocktail Waitress & Menu
GOLF CLUBS
Beverage Cart Program
Tournaments Special Events
Corporate Outings
*
*Ranked 3rd on Pollstars list of Top 200 Club Venues globally. http://www.pollstarpro.com/files/charts2015/2015YearEndWorldwideTicketSalesTop200ClubVenues.pdf
CLIENTS VENUES
Event Date: June 11 - 13, 2016
Venue: Bethel Woods Performing Arts Center
Partner: SFX
LIQS Sold: 2,400 Shots Sold @ $10/shot
Activation: Sold in two General Admission Liquor Gardens via branded LIQS shot bars and tray passing via 7 LIQS shot girls.
Event Date: June 11th, 2016
Venue: Belmont Race Track
Partner: New York Racing Association
LIQS Sold: 2,750 Shots Sold @ $10/shot
Activation: Sold in General Admission via 14 LIQS shot girls.
Event Date: June 17 - 19, 2016
Venue: Las Vegas Motor Speedway
Partner: Insomniac
LIQS Sold: 6,200 Shots Sold @ $10/shot
Activation: Sold in 2 VIP sections via 8 LIQS shot girls.
Event Date: September 2-4, 2016
Venue: Randalls Island, NY
Partner: SFX
LIQS Sold: 3,800 Shots Sold @ $10/shot
Activation: Sold in two General Admission Liquor Gardens via branded LIQS shot bars and VIP via LIQS Shot Girls.
Event Date: September 3-4, 2016
Venue: Ascarate Park, El Paso, TX
Partner: SFX/Disco Donnie Presents
LIQS Sold: 4,300 Shots Sold @ $7/shot
Activation: Sold at 8 General Admission liquor tents via 3-Shot Displays and in 2 VIP sections via LIQS Shot Girls.
Event Date: October 29-30, 2016
Venue: Sam Houston Raceway, Houston, TX
Partner: SFX/Disco Donnie Presents
LIQS Sold: 6,200 Shots Sold @ $10/shot
Activation: Sold at 32 General Admission liquor bars via 3-Shot Displays and in 2 VIP sections via LIQS Shot Girls.
21 to 35 years old, both Male & Female.
By 2016, “millennials”will reach the 21 to 34 age range and they make up 50% of the drinking population.*
They enjoy house parties as much as anight out.
PRIMARY TARGETCONSUMER TARGET
*WSWA 2013 Presentations, Beverage Information Grouphttp://www.huffingtonpost.com/2013/08/08/young-americans-beer-liquor-gallup_n_3726309.html
“Young Adults’ preferences have shifted toward both liquor and wine, but more so toward liquor, over the past two decades”
TRADE
This group consists of music venues, casinos, hotels, bars/clubs, and event planners. They give us access to our target consumers at the most opportune moments.
POINT OF SALEON-PREMISE
FLORIDALaunched: Oct 2013Distributor: Opici
TEXASLaunched: Sept 2014
Distributor: Southern Glazers
ALBERTA, CANADALaunched: March 2015
MASSACHUSETTSLaunched: Sept 2014Distributor: United
NEW YORK / NEW JERSEYLaunched: June 2015Distributor: Park Street
Elmira (Upstate)
CONNECTICUTLaunched: May 2015Distributor: Murphy Dist.
RHODE ISLANDLaunched: March 2015Distributor: Rhode Island Dist.
CURRENTDISTRIBUTION• New York • New Jersey• Massachusetts• Connecticut• Rhode Island• Florida• Texas• Canada • Nevada• California (Q2 2017)• Kansas (Q2 2017)• Kentucky (Q2 2017)
NEVADALaunched: June 2016Distributor: Southern
Glazers
READ MORE
PRESSTwo New Yorker’s are shaking things up
and adding a little Sophistication with theirready-to-drink cocktail shots.
“ ”Industry experts say LIQS, short for ‘liquor shots’
Is in the right space at the right time
very different“ LIQS is
doing it… within two months
”sold out
nobody is really
they were
”
”
“
“
PRESS
Michael Glickman, [email protected]
Harley Bauer, Co [email protected]
@LIQS • www.LIQSshot.com
LIQS is based in New York City.
LIQS205 East 42nd St • 15th Floor
New York, NY 10017
