CSR FOOD PROGRAM CUBA DENMARK PROJECT CHARTERVERSION 1.0 – NOVEMBER 2014 SUPPORT DEVELOPMENT THROUGH EDUCATION AND INVESTMENT

THIS PROJECT CHARTER STIPULATES THE PLATFORM FOR A CROSS-COUNTRY

FOOD PROGRAM TO BRIDGE KNOWLEDGE AND VALUE CREATION BETWEEN CUBA

AND DENMARK. THE OUTLINE IS A DRAFT VERSION TO BE FURTHER ELABORATED

BETWEEN THE PARTNERS.

Bridging between two proud nations. The program is a tribute to great food and great people with an eye on CSR (Corporate Social Responsibility). The overall aim is to support and stimulate local food production in Cuba by fueling talent development and enrolling new young farmers succesfully into the sector. The levers are knowledge transfer and innovative experimentation

to gradually learn and act. A key to success is tapping into Danish agro competencies build on a long tradition and experience in farming and food production. The program should provide long lasting effects and pave the way for future trading opportunities between the two countries. This creating new viable business ventures.

AN INVITATION

For some years a group of Danish business executives and advisors in the food sector have been in close contact with representatives at Embajada de Cuba in Copenhagen and together researched opportunities for cross-country benefits. There has been a number of fruitfull meetings, FIHAV participation in 2011

and company visits, all to shape personal relations and discuss ideas for future collaboration. The concept behind the CSR (Corporate Social Responsibility) Food Program Cuba Denmark grew out of these visionary talks.

BACKGROUND

To share the wisdom and knowledge of good food cross-country To strengthen the ties and collaboration between Cuba and Denmark at a non-political/non-official level

To build a commercial highway between Denmark and Cuba for mutual benefice To raise the awareness of CSR (Corporate Social Responsibility) among nations and people

THE VISION

To move an agenda for increased self-supply of foods in Cuba

To inspire and support talented Cuban students to enter the farm and food sector

To create a platform for experiments and pilot plants for local food innovation og production To transfer Danish knowledge in farming, food production and agro technology into a Cuban setting

PROGRAM GOALS

1. Developing and running a new agricultural education as a joint degree between Dalum Agricultural College and a Cuban Agricultural partner

2. Building a pilot farm facility in close connection with the above mentioned agricultural educational program

The practical and hands-on approach is important in every aspect of the program. Likewise, continuous communication and story telling is to be integrated along the project progress to showcase success and results. CSR (Corporate Social Responsibility) is part of the story line.

CONTENT OF THE PROGRAM

CUBAN TASKS AND RESPONSIBILITY

• 100 ha of land available free-of-charge • Access to facilities like buildings, water, heat, power grid and other support systems• Local infrastructure in place• Market research findings and data gathering • Agricultural students ready for exchange • Co-management

DANISH TASKS AND RESPONSIBILITY

• Project management and coordination• Equipment (machines, tractors, pilot plants equipment)• Knowhow • Management training • Teaching and curriculums (Danish staff)• Agricultural students ready for exchange

SUGGESTED ROLE SPLIT

KEY PARTNERSCuban authorities and farm sector experts (backbone as general contributor and co-management) Dalum Agricultural College (knowledge contributor, building curriculum, student exchange - dalumls.dk

Embajada de Cuba in Copenhagen (Embassy of Cuba in Denmark)

Danish-Cuban Association (a solidarity organization, independent of party politics) Danish Bacon and Meat Council (Danish Meet Association) Danish Agriculture and Food Council (Danish Agricultural Association) Organic Denmark (Association in organic foods) Danish Crown Group (world class manufacturer of pork and beef along with processed meat products)

DLG Group (one of the largest agricultural companies in Europe) Carlsberg Group (global brewery house) LEGO Foundation (engagement foundation and owner of the LEGO Group) Aalbæk Speciliateter A/S (high-end Danish charcuterie producer) Aller Aqua Group (one of the most experienced producers of fish feed in the world)

Nordea (Nordic leading bank) Ørbæk Brewery (esteemed organic brewery house) Thise Dairy (leading organic dairy in Denmark) Naturmælk (leading organic dairy in Denmark) BØRSEN (prime business newspaper in Denmark)

Geo & Miljøboringer ApS (Geo & Environmental Drilling)

INTERESTED CONTRIBUTORS AND SPONSORS

The program is non-profit. The reliance on voluntary work and fundraising is key. The responsibility for funding is in the hands of The Program Committee (se below) – and already, there is a substantial interest from sponsors and associations to support. E.g. The LEGO Foundation (global toy industry leader) donated LEGO Bricks enabling the construction of the project as a 3D model for hands-on and visual communication.

The program is supposed to commence in Spring 2015 and gradually grow – project phases to be planned and scheduled accordingly in close collaboration between the partners.

FINANCIALS TIMING

THE DANISH PROGRAM COMMITTEEFood Entrepreneur Mr. Henry Franzen franzen@mail.dk +45 22 54 25 68 (program idea and concept, link to Dalum Agricultural College, fundraiser, lead role)

Senior Advisor Mr. Carsten Philipsen (former Minister Counsellor) philipsen@c.dk +45 23 24 20 17(program process, international lobbyist, diplomacy, negotiator, general advisor)

Advisor Mr. Jens Eybye jens@eybye.com +45 40 16 35 13 (program communication, ad-hoc support and advice, guide on the side)

SUPPORT DEVELOPMENT THROUGH EDUCATION AND INVESTMENT