Commitment: We Care & Contribute

One of all Jotun Commitments is

to develop a good local relation

with local community.

With rising public concerns,

Jotun has a commitment to improve

our environmental performance as an action to extend the life

of assets.

What has done

2012 - Repainting SD Muhammadiyah Tieng

What has done

2013 - Mural

Kabupaten Buru, Maluku

TAMAN LANSIA

Objectives: To give the best direction for event implementation

Survey

Himpunan Mahasiswa

Painting Tutorial

Understand the field Jotun will survey the location on H-14 to check the painting objects

Invite Partners Contact and deal with partners from local student/mahasiswa to take a part. We invited Himpunan Mahasiswa Arsitektur ITB dan Komunikasi UNPAD

Prepare a good arrangement Close to the event (30 min to 1 hour before event), we will gather all of mahasiswa to give final brief (how to paint, which area etc)

1

Videography

Create video documentation that include all of preparation and implementation. Jotun will ask representative from Pemkot Bandung to give statement on the video.

Live Tweet

Using Jotun Socmed channel (Twitter & Facebook @warnaimpian) will expose all of the activities

2

Objectives: To create public awareness of this activity

Partnership with @infobandung* to generate a trivia photo contest People will take a picture of them in Taman Lansia after it is repainting by Jotun while they are answering the trivia question They should mention @infobandung and @warnaimpian Prize : gadget or voucher

3

Objectives: To create amplification and gain public interest

Social media excitement

*according to following agreement by Jotun

Logo for the program:

Logo for the theme :

These two colour-cards will bring an art-contemporary-ambience for Taman Lansia. People can redefine their perception of public area; from casual place to take a rest into a stylish place to support their life-style.

Our theme for Taman Lansia is a combination between URBAN REVOLUTION Colours and JADEITE EARTH Colours. We named it ‘Urban Earth Revolution’.

Colour Chart for paint that will be used during the event. Final Colour will be decided by Architecture Student, Pemkot

Bandung and Jotun representatives

Every participant will get T-shirt and goodie-bag from Jotun.

PARK SIGN-BOARD

Jotun will also provide park sign board with to be placed around the area (height 100 - 150 cm)

TIMELINE:

14 May – Painting Tutorial

15 May – Painting Day 1

16 May – Painting Day 2

17 May – Post Launching

*Timeline schedule might change

ILUSTRASI

Before

After

After

After

After

After

Thank You

We’d

like to

bring colours

for Bandung!