IPL 2017

Objectives

Week wise buzz of IPL 2017

To understand the categories that generated maximum buzz during IPL 2017

Event unfolding

Top Teams

Top Players

Top Team Hashtags

IPL and Mood of the Nation – Maxus Kaleidoscope

Advertisers leaderboard

Methodology

The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental

signals in real-time. Also, part of the analysis comes from Maxus proprietary tool – Maxus Kaleidoscope which enables location

based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram

to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving

us a literal Map of the mood of a place.

• The social conversations measures impact of IPLT20 in India region.

• Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20.

SOCIAL BUZZ IPL 2017 – 6,490,666

• 2017 has been most buzziest IPL year in past decade. 2017 was 2X buzzier than 2016 edition.

673,533

465,750398,728

282389372399

428162401045

611,497

372,563 354,659 340844 342031443125

700912

1,090,342

834,756

692,314

911,028

667,997 656,024

1,344,900

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week

IPL 2015 IPL2016 IPL2017

0

100000

200000

300000

400000

500000

1S

T A

PR

IL

2N

D A

PR

IL

3R

D A

PR

IL

4T

H A

PR

IL

5T

H A

PR

IL

6T

H A

PR

IL

7T

H A

PR

IL

8T

H A

PR

IL

9T

H A

PR

IL

10

TH

…

11

TH

…

12

TH

…

13

TH

…

14

TH

…

15

TH

…

16

TH

…

17

TH

…

18

TH

…

19

TH

…

20

TH

…

21

ST

…

22

ND

…

23

RD

…

24

TH

…

25

TH

…

26

TH

…

27

TH

…

28

TH

…

29

TH

…

30

TH

…

1S

T M

AY

2N

D M

AY

3R

D M

AY

4T

H M

AY

5T

H M

AY

6T

H M

AY

7T

H M

AY

8T

H M

AY

9T

H M

AY

10

TH

MA

Y

11

TH

MA

Y

12

TH

MA

Y

13

TH

MA

Y

14

TH

MA

Y

15

TH

MA

Y

16

TH

MA

Y

17

TH

MA

Y

18

TH

MA

Y

19

TH

MA

Y

20

TH

MA

Y

21

ST

MA

Y

IPL2017

SOCIAL BUZZ IPL 2017 – 6,490,666

• The final match between #MI vs RPS was most buzziest match which alone generated around5 lac mentions

The Final – MI vs RPS

KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai Indians.

Social Team Leadership Board – Overall

KKR1,344,508 mentions

Rising Pune419,581 mentions

Royal Challengers906,298 mentions

Delhi Daredevils169,029 mentionsGujarat lions

262147 mentions

Kings XI Punjab321,667 mentions

Sunrisers Hyderabad364,223 mentions

Mumbai Indians922,847 mentions

• Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma• Last year favourite Virat Kohli could manage with 7th spot due to poor performance• David Warner is the most popular (Non –Indian) player to be featured in top 8 leaderboard for

both 2016 and 2017 IPL edition.

Social Player Leadership Board - Overall

M S Dhoni522,170 mentions

Gautam Gambhir490,495 mentions

Suresh Raina180,531 mentions

Rohit Sharma252,014 mentions

Yuvraj Singh136,264 mentions

Virat Kohli136,107 mentions Steve Smith

114,185 mentions

David Warner143,645 mentions

#CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament

Teams and Hashtags

18,998

33,812

48,879

68,266

90,287

96,589

133,932

264,063

295,053

#DilDilliHai

#livepunjabiplaypunjabi

#Gamemaarichhe

#rangwahijungnayi

#orangearmy

#playbold

#duskidahaad

AmiKKR

#cricketmerijaanMumbai Indian

Kolkata Knight Riders

Kolkata Knight Riders

Royal Challengers Bangalore

Sunrisers Hyderabad

Gujarat Lions

Rising Pune Supergiants

Kings XI Punjab

Delhi Daredevils

Rank this season

1

2

3

4

5

6

7

8

9

IPL and Mood of the Nation

T H E M O O D A RO U N D T H E I N D I A N P R E M I E R

L EA G U E I S L A R G E LY A C T I O N O R I E N T E D .

Demographic of IPL Audience

M E N FA R O U T S H O U T T H E W O M E N

W I T H R E S P E C T T O I P L C O N V E R S AT I O N S

M O S T TA L K E D A B O U T

T EA M S - 2 0 1 7

W H I L E D E L H I A C C O U N T S F O R T H E S E C O N D M O S T

N U M B E R O F T W E E T S A R O U N D T H E T O P I C , T H E I R

T E A M D O E S N ’ T F E AT U R E I N T H E M O S T S P O K E N A B O U T

T E A M S .

Advertisers Leaderboard

Vodafone had most engaging brand content story this IPL season. The cute Zoo Zoo ads and the old couple ad went viral and was the most liked and shared story this IPL season. Also, was most watched ad amongst Official sponsors to the event.

Vivo is most buzziest brand due to title sponsorship –VivoIpl.

Apart from Official sponsors this IPL, the Amazon Chonkpur Cheetah ads were the most watched ad on digital this IPL season .

Thank You

For further details, please contact:Rashmi Nakaskar – 9819222195Rashmi.Nakaskar@maxusglobal.com