Zoo RunMarketing

Presentation By: Ashleigh and Freddie

Tuesday, 9 July 2013

Breakdown 4P’s

Product-twine game called Zoo Run

price-Free

placement-Twine Hub

promotion-Radio and Youtube trailer

Tuesday, 9 July 2013

BriefTo get more people aware of our game.

To make our game suitable for our target audience.

Also to encourage more people to play Twine games.

Tuesday, 9 July 2013

Target Audience

Tuesday, 9 July 2013

DirectWe will be selling

merchandise at comic con.

Tuesday, 9 July 2013

DirectShowing our product to

bloggers.Handing out leaflets in Zoos.

Tuesday, 9 July 2013

Indirect

Have an article about our product in a games magazine.

Tuesday, 9 July 2013

PromotionalWe are having a competition to

promote our product on the Addenbrooks

Radio station.

We are promoting our product by

putting a trailer on youtube.

Tuesday, 9 July 2013

Year Planner

Release Game:10/11/13

Release Trailer:17/10/13

Tuesday, 9 July 2013

Collecting Data

We collect data by looking at our likes and re-bloggings on

our posts and feedback from other bloggers.

Tuesday, 9 July 2013

Legal Considerations

We consider our advertisements to have no racist or offensive material in them.

Tuesday, 9 July 2013

Final Product

https://www.dropbox.com/sh/9kahq2qkk252x0u/JweMnquX_j

Tuesday, 9 July 2013