KhaoKheow10-Season3At Chonburi on 11th March 2018 Thailand’s first and only zoo run KhaoKheow10 is returning to Khao Kheow Open Zoo in 2018 for a highly anticipated third season!

Organised by MICE & Communications Co., Ltd.Marketing Support by Paul Poole (South East Asia) Co., Ltd. – The Sponsorship Experts

KhaoKheow10-Season3At Chonburi on 11th March 2018Thailand’s first and only zoo run KhaoKheow10 is returning to Khao Kheow Open Zoo in 2018 for a highly anticipated third season!

Organised by MICE Communications Co., Ltd., KhaoKheow10–Season3 is a fun, one - day, event comprising runners of all ages - young and old and attracts people of all abilities.

Held on a Sunday each year, the event is especially popular with families, with several generations all-participating together.

Attracting 5,000 runners, KhaoKheow10-Season3 features the following runs:• ULTRA FUN RUN 10KM • SUPER FUN RUN 7KM• FAMILY FUN RUN 4KM

The run route, within Thailand’s largest zoo, takes participants past various animal habitats including elephants, giraffes and tigers as well as several stops for refreshments, including drinks, snacks and fruit.

Khao Kheow Open Zoo specialises in wildlife conservation and research and KhaoKheow10-Season3 gives participants an opportunity to learn more about the natural environment and the preservation of endangered species.

CHARITYThe organisers donate to the Sarus Crane Reintroduction Project under the Royal Patronage and the National Park, Wildlife and Plant Conservation Department to conserve Sarus Crane from extinction.

KhaoKheow10-Season3 event includes an Expo for Sponsors to promote their products and services as well as Parties & VIP Hospitality.

Integrate your marketing with KhaoKheow10-Season3...

Thailand’s First & Only Zoo Run


PACKAGESKhaoKheow10-Season3 has a comprehensive commercial sponsorship and partnership marketing programme with packages developed to suit differing levels of needs:

TIER 1 - Title SponsorOne Title Sponsor with naming rights to KhaoKheow10-Season3

TIER 2 - Co-sponsorsCo-sponsors from non-competing categories KhaoKheow10-Season3

TIER 3 - Official Suppliers & Media PartnersOfficial Suppliers providing goods & services essential for KhaoKheow10-Season3 Media Partners for KhaoKheow10-Season3

WHY GET INVOLVED?Association with KhaoKheow10-Season3 offers Sponsors numerous benefits including:

Image Enhancement - with races set against a spectacular zoo backdropBrand Exposure - raising brand awareness of products and services and association with healthy lifestyleHospitality Opportunities - entertaining target audiences; internal and externalIntegrated Marketing - worldwide media exposureNetworking - with business leaders

Companies associating with KhaoKheow10-Season3 tie in with the following values: Challenging; Diversity; Enjoyable; Exciting; Family Fun; Inclusivity; Major Event; Preservation of Endangered Species; Professionalism; and Wildlife Conservation


KHAO KHEOW ZOOKhao Kheow Open Zoo is Thailand’s largest open zoo, covering an area of eight square kilometres.

Located just 100 kilometres east of Bangkok in Bangphra, Chonburi Province, the Zoo has more than 8,000 animals from over 300 different species and is part of the wider Khao Kheow wildlife reserve.

The Zoo has five main sections:

African Savannah - featuring zebras, bestbok, impalas, springboks, oryx, giraffes, rhinoceros, and ostriches. Khao Kheow Night Safari - after dark, visitors can explore and experience the Zoo and hear the night time sounds of animals and get the atmosphere of a wild night.

Cats Complex Park - 48 species of cat in varying size in eight enclosures covering a total area of 40 acres. Each enclosure area has each species natural habitats, including, grasslands, desert, lands, woodlands, wetlands, and mountains.

Walk Through Aviary - visitors walking through the aviary area are surrounded by more than 80 different species of birds. The aviary covers two acres and is decorated with streams, ponds, waterfalls, and many plants.

Eld’s Deer Park - is a relaxation zone of more than an acre in size where visitors can touch, feed and take photographs of deer.


FACTS & FIGURES

EVENT STRUCTURERUN DESCRIPTION ENTRY FEE START TIMEULTRA FUN RUN 10KM

The most challenging of the runs with many steep slopes and an elevation of up to 150 metres

900 THB 06:00

SUPER FUN RUN 7KM

Fun run with beautiful views of wildlife and natural birds through most of the major points of the zoo

800 THB 06:15

FAMILY FUN RUN 4KM

Runners enjoy beautiful views of wildlife and natural birds. The route runs past elephants, giraffes, hippos, koalas and sheep

800 THB 06:30

Entrants can purchase charity bibs for 2,000 THB with all monies going to charity.

PRIZESAll runners who finish before 09:30 receive a medal & an animal doll as a finisher gift. All runners who purchased charity bibs receive a medal and an animal doll as a finisher gift.All runners and people accompanying them (per car) receive a 2-day free visit to the zoo.

EXPOKhaoKheow10-Season3 is supported by an Expo.

The Expo includes a number of activities and is an ideal platform for Sponsors to promote their products and services through trade booths and sampling activity.

RUNNERS PER EVENT

Age 4 - 80

98% Thai / 2%InternationalCapped

at 5,000


Male 45%Female 55%

PREVIOUS SPONSORSKhaoKheow10 has attracted many Sponsors, including:

SponsorsAikchol Hospital 1-2AISAnlene Balcony CourtyardBalcony Seaside Bangsaen HeritageBangsaen VillaDole EstEstateLady Anna Brand Muang Thai Life AssurancePacific Park Hotel & ResidencePainreliefPhayathai Hospital SrirachaRacha ResidenceS2Samitivej Sriracha SCBThairungThe City Hotel SrirachaThe TideTimexUnif

Supporting AuthoritiesKhaoKheow Open ZooThe Zoological Park Organization

Race OrganiserMICE & Communication Co., Ltd.

PartnersThai.run

PromoterMONO29

CharitySarus Crane Reintroduction Project

Organised by MICE & Communications Co., Ltd.Marketing Support by Paul Poole (South East Asia) Co., Ltd. – The Sponsorship ExpertsThailand’s First & Only Zoo Run

INVENTORYPARTNER LEVEL

TIER 1TITLE

SPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA PARTNERS

KHAOKHEOW10–SEASON3

CATEGORY EXCLUSIVITY & TITLE RIGHTS

Right to title [TITLE SPONSOR NAME] KhaoKheow10-Season3 - for advertising & PR use

Yes

Right to title [CO-SPONSOR NAME] [TITLE SPONSOR NAME] KhaoKheow10-Season3 - for advertising & PR use

Yes

Right to title [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] [TITLE SPONSOR NAME] KhaoKheow10-Season3 - for advertising & PR use

Yes

Category Exclusivity – for example right to market themselves as Official Energy Drinks Partner for KhaoKheow10-Season3 and sole provider of energy drinks to the event

Yes YesYes

(No exclusivity for media)

BRANDING & INTELLECTUAL PROPERTY RIGHTS LOGOS & IMAGES

Right to use a KhaoKheow10-Season3 Composite (lock-up) Logo on all internal and external marketing

Official Title Sponsor

Logo

Official Co-sponsor

Logo

Official Supplier /

Media Partner Logo

Right to use KhaoKheow10-Season3 image bank – moving and photographic images – in all internal and external marketing

Yes Yes Yes

BRANDING - EVENT

Logo on Start Gate Centre TopLeft & Right Top Column

Yes

Logo on Finish Gate Centre TopLeft & Right Top Column

Yes

Display the logo on the banner at the drinking water service Yes Yes Yes

Logos on Stage Backdrop Dominant Yes Yes

Street Banners (1.50 m x 0.70 m) some along Start Straight / Finish Straight

X 30 X 20 X 10

Advertising Boards throughout Zoo X 24 X 16 X 8

Branding Banners throughout Zoo X 4 X 4 X 4

Logo on Finish Line Tape Yes

Verbal mentioning of sponsor name during race by MC X 50 X20 X 10

BRANDING – OTHERRight to appear on stage for race start Yes

MC mentions during the race Yes Yes Yes

BRANDING - MEDALS & T-SHIRTSLogo on Finisher T-Shirt & Finisher Medal Yes

INVENTORYPARTNER LEVEL

TIER 1TITLE

SPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA PARTNERS

BROADCAST RIGHTS Press Conference - Logo on Stage Backdrop 40% Share 40% Share 20%

Branding / Advertisements as part of any internet stream (for example Livestream feed)

40% of branded

area

Share of 40% of branded area – no

greater than 10%

Share of 20% of branded area – no

greater than 5%

Promotions as part of internet stream coverage Yes Yes Yes

MEDIA & PR RIGHTS Right to use KhaoKheow10-Season3 association in all promotional campaigns covering any PR and advertising

Yes Yes Yes

Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote KhaoKheow10-Season3 produced by the organisers

Yes Yes

A press conference to launch the Sponsorship Yes Yes

PROMOTIONAL CAMPAIGN Inclusion in promotional campaign - level dependent on tier Yes Yes Yes

DIGITAL & SOCIAL PROGRAMME

Branding on KhaoKheow10-Season3 emails, website, and all site communications including e newsletters

YesProminent

YesLess

Prominent

Yes Less

Prominent

Part of digital engagement programme including access to FB and Line@

Yes Yes

Logo inclusion in any APP produced by KhaoKheow10-Season3 Yes

Prominent

YesLess

Prominent

Yes Less

Prominent

Logo on digital frame picture for runner to share with friends Yes

EXPERIENTIALBooth at Expo 36 sqm 18 sqm 9 sqm

Sampling Yes Yes Yes

HOSPITALITY & TICKETING VIP Passes to event – no. dependent on Tier Yes Yes Yes

Free race entry for promotional purposes 20 10 5

Tickets to event for promotional use – no. dependent on Tier Yes Yes Yes

MERCHANDISING PROGRAMME Opportunity to produce joint branded merchandise. Logos on specially produced KhaoKheow10-Season3 merchandise

Additional Additional Additional


BRANDINGKhaoKheow10-Season3 has many high profile branding opportunities ensuring Sponsors have high visibility, before, during and after the event. These include:

• Event Day Branding on Runners and at the Event• Expo Branding• Presence in PR Campaign and Promotional Materials both On and Off Line

See inventory for full details.

PROMOTIONAL CAMPAIGNMEDIA PARTNERSHIPSKhaoKheow10-Season3 is seeking a maximum of 10 media partnerships.

PR SUPPORTSponsors can create media coverage through news PR activity. There will be coverage in local and national newspapers, Asian regional and international newspapers, TV, Radio and Magazines. Press releases will also be issued through a variety of regional and international running web sites.

All Sponsors and Partners will have rights to associate with KhaoKheow10-Season3 for PR and advertising activity.

KhaoKheow10-Season3 is supported by a comprehensive marketing campaign covering the following hooks:

Project LaunchEvent TeasersOnline Registration LaunchPress Conference / Sponsor AnnouncementExpo DayEvent Day


DIGITAL & SOCIAL PROGRAMMEKhaoKheow10-Season3 runs a number of social media promotions throughout the year and is a great opportunity for Sponsors and Partners to integrate their brand message.

Social PagesFacebook - https://www.facebook.com/khaokheow10 - 10,201 Page Followers LINE@ - @KhaoKheow10 with 3,460 followers

Digital Marketing 100,000 database for Electronic Direct MailerseNewsletter Websites

Official Siteshttp://www.khaokheow10.com/

HOSPITALITYKhaoKheow10-Season3 offers a plethora of fantastic opportunities to entertain customers, clients and executives.

Sponsors will have a number of opportunities to entertain their guest through bespoke packages an excellent way to do and promote your business.

MERCHANDISINGKhaoKheow10-Season3 offers Sponsors and Partners the opportunity to produce joint branded merchandise. This could be used as give-away through media and presence marketing promotions. For example: KhaoKheow10-Season3 Goodie Bags.



ORGANISERSKhaoKheow10–Season3 is organised by MICE & Communications Co., Ltd. - a unique marketing and event company, based in Bangkok.

With over 10 years’ experience MICE & Communications Co., Ltd. has organised events at in all regions of Thailand and South-East Asia including Laos, Myanmar and Vietnam.

The company launched its first event in 2015 with the Bangsaen21 Half Marathon. Since then it has won the award for Best Half Marathon running event in Thailand for two consecutive years.

This year the Bangsaen21 event will submit an application to qualify for IAAF Bronze Label Road Race, a first for Thailand.

Other events include: RunARAN, Run For Better City, Prachuap Khiri Run by Tipco, Thale-Noi Roi Run, Bangkok Women’s Run and Bangsaen42 .

http://www.mice.co.th

CONTACTMICE & Communication Co., Ltd.138 Boonmitr Building, 3 Fl. Room B5-B11Silom RoadSuriyawongBangrakBangkok 10500Tel: +66 2266 4465Fax: +66 2266 4495http://www.khaokheow10.com/

Napattrarut Tangtaveesub - Senior Marketing Specialistemail: [email protected] Tel: +66 8 2492 9818

Paul Poole (South East Asia) Co., Ltd.198 Tanou Road Bovernives PranakornBangkok 10200 Thailand Tel./Fax: +66 2622 0605 - 7 www.paulpoole.co.th

Paul Poole - Managing Director (English Speaking) email: [email protected] Tel. +66 8 6563 3196

Udomporn Phanjindawan - Personal Assistant (Thai/English Speaking) email: [email protected] Tel. +66 8 6382 9949


Documents

KhaoKheow10-Season3At Chonburi on 11th March 2018 Thailand’s first and only zoo run KhaoKheow10 is returning to Khao Kheow Open Zoo in 2018 for a highly anticipated third season!