Embed Size (px)
DESCRIPTION
Presentation by Colin Cupp and Ryan Nichols at Mochi London that covers what Mochi Media has been working on, what's new, and what the community can expect going forward.
Citation preview
WHAT’S NEW AT MOCHI! Colin Cupp, Product Marketing Manager
Ryan Nichols, VP Product
AUGUST 27, 2011
MEET THE TEAM!
2
WE WANT TO KEEP IMPROVING OUR PRODUCTS AND TOOLS TO MAKE YOUR LIFE EASIER. ! MOAR REVENUE ! MOCHI ASIA ! NEW GAMES CATALOG
! MOCHI ACHIEVEMENTS ! ACCOUNT UPDATES
WE’VE BEEN BUSY!
3
WHAT’S INSIDE: ! MOCHI NETWORK ECPM’S* ARE ON THE RISE ! NEW PARTNERS IN KEY INTERNATIONAL MARKETS ! EXTREMELY HIGH DEMAND FOR MOCHI ADS
* eCPM is an advertising term, which is also used on the Mochi developer account dashboard to illustrate earnings. Literal definition: Effective revenue per thousand impressions.
MOAR REVENUE
4
GLOBAL ECPM EXPERIENCING 100% GROWTH YEAR OVER YEAR
5
MORE REVENUE: RISING ECPM’S
THE U.S. ECPM IS GROWING INCREDIBLY FAST, CURRENTLY AT APPROX. $2.00 (NET TO DEVELOPERS)
6
MORE REVENUE
ECPM IN THE UK HAS EXPERIENCED A 115% INCREASE SINCE 2009
7
MORE REVENUE
VISUAL FOR GLOBAL, US, & UK ECPM PERFORMANCE SINCE 2009.
8
MORE REVENUE
REVENUE BOOST ! SINCE MOCHI’S ACQUISITION BY SHANDA, WE HAVE SEEN A 600+% INCREASE IN
NETWORK ECPM IN CHINA
ASIAN MARKETS
9
SHANDA GAMES ! WE HAVE A HEAVYWEIGHT IN OUR CORNER WHO CARES ABOUT THE FLASH GAMES
INDUSTRY
PARTNERSHIPS ! WE ARE FORMING NEW PARTNERSHIPS WITH LARGE PORTALS AND SOCIAL
NETWORKS
GROWING TEAM ! WE ARE HIRING MORE ENGINEERS TO WORK ON THE AD PLATFORM AND
DEVELOPER TOOLS
ASIAN MARKETS
10
! WE HAVE PARTNERS SELLING MOCHI ADS ON AN EXCLUSIVE BASIS IN 7 DIFFERENT MARKETS!
! WE’RE ACTIVELY SEEKING AND DEVELOPING PARTNERSHIPS IN BRAZIL, RUSSIA, KOREA, JAPAN AND CHINA*
*IF YOU KNOW OF ANY MEDIA COMPANIES IN THOSE MARKETS, PLEASE EMAIL JOE GRUENDER: [email protected]
11
NEW PARTNERS
! WE HAVE HUGE DEMAND FOR MOCHI ADS INVENTORY IN MANY KEY MARKETS
! ANTICIPATING “OFF-THE-CHARTS” Q4 DEMAND. ! Many advertisers are moving their offline advertising budgets (e.g.
Television) to the web. ! When demand outstrips supply, eCPMs always rise J
! MOCHI IS LOOKING TO CONTINUE TO EXPAND OUR INVENTORY IN ! US, CA, UK, Western Europe, Scandinavia markets
12
HIGH DEMAND
NEW GAMES CATALOG ! FASTER SEARCHES ! MORE POWERFUL- COMBINE SEARCH FILTERS TO REFINE YOUR GAMES ! SAVE YOUR SEARCH FOR LATER, EVEN MAKE IT YOUR CUSTOM GAMED FEED!
GAMES CATALOG 2.0
13
GAMES CATALOG 2.0 WALKTHROUGH
14
DEVELOPER TOOL WITH PUBLISHER BENEFITS: ! DEVELOPERS CAN CREATE CUSTOMIZED ACHIEVEMENTS SYSTEMS
! Use default UI (no Mochi branding) ! Create your own UI with your branding
NEW DEVELOPER TOOL: MOCHI ACHIEVEMENTS
15
MOCHI ACHIEVEMENTS EXAMPLES
16
DEVELOPER DASHBOARD UPDATES ! Better layout ! Easier access to game reports
REQUESTS? COME TALK TO US!
OTHER RECENT RELEASES
17
! MOCHI SOCIAL ! MOCHI ANALYTICS ! SCORES AD FORMAT
DID YOU KNOW ABOUT…
18
WE WANT WHAT YOU WANT
19
MOCHI MEDIA’S INTERESTS CONTINUE TO ALIGN WITH FLASH GAME DEVELOPERS AND PUBLISHERS. ! OUR BUSINESS MODEL HASN’T CHANGED- OUR SUCCESS IS BASED ON YOUR
SUCCESS. ! WE OPENLY SHARE INFORMATION WITH THE COMMUNITY, INCLUDING THE DATA
FROM THE ANNUAL FLASH GAMES MARKET SURVEY ! WE ARE HEAVILY INVESTED IN THE FLASH GAMES INDUSTRY
! As a tools & services provider ! As the organizers of FGS ! As a games publisher, sponsor, and even game creator (BioGems)
RAISE YOUR HAND IF YOU ARE INTERESTED IN…
WHAT’S NEXT FOR YOU?
20
! FLASH IN 3D (I.E. MOLEHILL) ! MOBILE GAME DEVELOPMENT
! CREATING MULTIPLAYER GAMES
WE CAME HERE TO TALK TO YOU GUYS- LET’S TALK GAMES!
DON’T FORGET TO TAKE THE FLASH GAMES MARKET SURVEY! NOT ONLY DOES IT HELP THE ENTIRE FLASH GAMES INDUSTRY, YOU COULD WIN ONE OF 8 PRIZES: ADOBE SOFTWARE (CS5.5 WEB EDITION) OR GIFT CARDS!
WWW.SURVEYMONKEY.COM/S/2011FGMS
21
WE’RE HERE TO TALK TO YOU AND ANSWER ANY QUESTIONS YOU MIGHT HAVE. OTHER WAYS TO CONNECT:
! MONTHLY NEWSLETTER ! TWITTER: @MOCHIMEDIA ! FACEBOOK: WWW.FACEBOOK.COM/MOCHIMEDIA ! COMMUNITY FORUMS ! PRODUCT FORUMS: MOCHIMEDIA.USERVOICE.COM ! GOOD OL’ EMAIL: [email protected]
CONNECT WITH US!
22
THANKS!
23
