Suggested collaboration

Overview

• Comfy is a leading and award winning publisher of flash based

edutainment preschool games with a catalog of 14 titles in 23

languages, including motion detection based edutainment games.

• Moms are a significant demographic segment for the casual games

industry*.

• Comfy can offer its Mochi Media to extend it‟s product offering with

games for moms to play along with their toddlers.

• Comfy can also offer a gamepad device (the “Comfy gamepad”) that

can enhance child‟s gaming experience, independence & playability (just like a steering wheel for driving game or a guitar device for „Guitar Hero‟ game).

• Comfy can accommodate to Mochi Media‟s marketing and

monetization needs with a variety of business models.

* 76% from world wide casual gamers are females (source: www.emarketer.com)

Mr. Shachar Erez – Chairman

Managing partner in Evergreen, one of Israel's largest VCs. Former President & CEO of Nur Macroprinters (NASDAQ: Nurm)

Main Share Holders

Mr. Yoav (Hillel, & Naftaly) Merari

Well-established entrepreneurs, first investor in Comfy

Mr. Shahal Shai – Founder & CEO

Mr. Dov Moran

Founder of Modu, Founder and former president of Msystems and the inventor of the flash memory. The company was acquired by Scandisk in a 1.55 Billion USD deal in 2006.

Awards

Is the demography there for young kids?

Yes, Yes, Yes!

, Matt Carmichael, www.adage.com% of Toddlers Have Used a Smartphone', 25Source: 'Stat of the Day:

August 4, 2011

Gen X - 30-40 years old

Gen Y - 20-30 years old

Comfy content offering (ages 1 -5)

Loads of learning & fun with Rich library of games for

mom & dad to play along with their

baby/toddlers/preschool & for the kids to play

independently.

The educational interactive game pack is multi lingual

(23 languages!) and has a multi-level capability so the

child can progress in his own pace. Comfy’s award

winning content and themes teaches the child in an

interactive fun way!

starting with basic concepts like Shapes, music,

vocabulary, numbers & colors to advanced skills like

social concepts, decision making, self-confidences,

cause & effect problem solving and much more.

Comfy content offering (ages 4 – 8)

Musical game Recycle game Sorting game

Math game Spelling game

Fun, learning in motion experience with games that teach the child

numbers, spelling, nature, recycling, music and more. The difficulty

levels enabling the child to progress at his own pace while coping with

gradually increasing challenges.

Conversion flow

• Dedicated game section: “educational games for toddlers” or “educational

games to play along with your toddler” features in the game portal.

• Seven day full & free access to Comfy‟s game set (after short registration) by

using a virtual keyboard, at www.Comfyland.com/online

• Game experience with Comfy‟s ages & stages driven educational streaming

content either by moms playing along with their toddler or toddlers playing

independently (with dedicated Gamepad device).

• Choice of three subscription packages after trial period is over.

• Up sale Option of buying a real gamepad.

• Delivery of the gamepad to customer within 7 days in every territory.

Suggested Collaborations:

digital content distribution only

• Co-branded – Mochi Media will feature the Comfy game set. Comfy

will manage the provisioning & monetization and will deliver

commission from monetized customers to Mochi Media.

• Co- operation – Mochi Media will manage the customer & Comfy will

manage the operational part & monetization. Comfy will deliver

commission from monetized customers to Mochi Media.

• White label – Mochi Media will manage the customer, provisioning

& monetization and will deliver commission to Comfy.

Suggested collaborations:

digital content & Gamepad distribution

• Co-branding– Mochi Media will feature the Comfy game pack. Comfy will

manage the provisioning, monetization & product supplement and will deliver

commission from monetized customers to Mochi Media.

• Co- operation –Mochi Media will manage the customer & Comfy will manage

the operational part & monetization. Comfy will deliver commission from

monetized customer to Mochi Media.

• Content white label – Mochi Media will manage the customer including

provisioning & monetization. Mochi Media will also provide shipping address to

Comfy & Comfy will supply the gamepad to customer. Mochi Media will deliver

commission to Comfy.

• Content white label + fulfillment – same as the above with the addition of Mochi

Media stocking gamepad and supplying them to end customer.

Thank you!