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This ones for anyone else that complains every time they have to pay their cable and internet bill separately. Why don't I just fire up my Beta and sip some Pepsi Free while I'm at it.....
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“Who watches TV on TV anymore?”
— Eric, Gossip Girl
Is there really a revolution?
Yes.
Oh wait. Did you want proof?
As of 2008, more people have watched an online video than have read a blog
10 billion clips are watched online in the U.S every month
74.2 million Americans watch video online
Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008
The most-viewed clip on YouTube has more than 106million views.
The record Super Bowl audience? 97.5 million.
So what is the most-watched video
ever?
Music videos 73%
What’s in YouTube’s Top 100?
That means 81% of the top videos are
marketing.
(Yay for those of us in marketing!)
Why is video becoming so popular?
1. High-speed Internet
55% of all Americans now have high-speed access at home.
90% expected by 2012Sources: Pew Internet & American Life Project, July 2008;In-Stat, August 2008.
2. High-speed wireless
AT&T’s 3G network could reach speeds of 20 Mbps next year.
That’s more than 3 times faster than AT&T’s DSL Elite.
Source: Engadget.com, May 2008.
3. Word of mouth
NBC saw online viewers jump 312% in October ’08.
Why?
Source: Nielsen, November 2008.
Where are people watching video?
YouTube5 billion+ views a month
(U.S.)
Strengths of YouTubeo Massive market share
(44%)o Closest competitor
(MySpace TV) only has 4%
o Easy to upload and shareo Constantly adding
features
YouTube’s problemso Poor video quality o Worst commenters evero Hard to control “related
videos”o Expensive place to
advertise
Cool things you can doo Share videos and
playlists by embedding in a blog or site
o Add closed captioning, which can be instantly translated
o Link to a specific time in a long clip
New: Video annotations
o Place labels and links inside your YouTube videos
o Drive traffic to your siteo Choose your own
adventure
MySpace TVThe No. 2 video sharing site
MySpace TVo Leverages popularity of
the No. 1 social network in U.S.
o Has been home to several hit Web-only TV shows
o Gets about 445 million views a month
Source: ComScore, September 2008
HuluRedefining TV on the Web
How Hulu’s differento Big-budget TV and
movieso Officially licensed by
NBC, FOX, Warner Bros. and more
o High-quality clipso 93% approval of ad
modelSource: The New York Times, October 2008
Hulu: Growing like crazy
o In 1 year, has become the No. 6 video site
o 150 million views in Sept. 08
o Sparked YouTube to start hosting full moviesSource: The New York Times, October 2008
Netflix RokuStream movies and shows
to TV
How Roku workso $100 box connects to TVo Streams 12,000+
programso Free for Netflix
subscribers
Qik.comPost videos from your cell
phone
How Qik workso Streams videos right
from your phoneo Can even broadcast live o Supports few phoneso May soon come to
iPhone
Ustream.tvBroadcast and chat live
Ustream’s storyo Founded in ’06 to help
soldiers talk to relativeso Was used by all major
presidential candidates in ’08
o Popular way to share conferences, seminars, etc.
Blip.tvPost and share video blogs
What sets Blip.tv aparto Focused on recurring
showso Lets you download clipso Lets content creators
share advertising 50/50o Licensed to CNN iReport
ooVoo.comEasy video chat
What is ooVoo?o Downloadable chat
softwareo Essentially a video phoneo Up to 6 people at onceo Competes with…
SkypeVideo phone service
Skype’s storyo Purchased by eBay in
2005o Tremendously popularo Plagued by service
issueso Used by Millionaire for
new “Ask the Expert” lifeline
TwiddeoShare video via Twitter
Twiddeo’s nicheo Adds video to popular
“micro-blogging” siteo Can post from phone or
Web
Twiddeo’s nicheo Adds video to popular
“micro-blogging” siteo Can post from phone or
Web
A few thoughts on “going viral”
Saying you want to create a viral videois like saying you want to write
a best-selling book
A successful video needs:
o Something totally newo Lots of gutso Lots of lucko A strong distribution plan
But in the end,a viral video is no match
for a strong, consistent online presence that enhances your brand.
You don’t have to use every tool.Just the right ones.
