Theoryofsystematicsocialchange

What does it take? Individuals working towards their own happiness

What does it take? Using the happiness, wellbeing and sustainability metrics to demonstrate impact of projects and policies

What does it take? Policy makers putting people’s happiness before economic gain

What does it take? People & communities working together towards collective well-being and sustainability

What does it take? Evolving of happiness, well-

being and sustainability metrics

What does it take? Sharing stories, lessons and successes

What does it take? Policy makers enacting policy and allocating resources for people’s happiness

What does it take? Access & development of tools and resources

Our Model for Systematic Social Change

Happiness Alliance, home of The Happiness Initiative & the Gross National Happiness Index

Memes: memes are to our culture what genes are to our selves – they inform who and what we are. The creation and generation of memes - ideas that are mimicked - is based on a real or visionary experience of what we want our future to be. This happens through a series of discoveries of what is, fueled by positive actions for what could to be.

Our role is to provide the tools and resources including information, educational materials and trainings to generate and shape a cultural shift.

Happiness Alliance – home of The Happiness Initiative & Gross National Happiness Index Survey happycounts.org

Trim tabs: Trim tabs are the tiny element that tells the controller where to go. They are the nexus of leverage points, the pinnacle of tipping points, the core of connections. The alignment of trim tabs is based on shared experiences, visions and dreams; and our shared evolution. This happens when we actualize at an individual and community level, thereby taking action for our shared happiness, wellbeing and sustainability.

Our role is to provide the tools including the Gross National Happiness Index and platforms for sharing experiences and building on knowledge that form the trim tabs steering us into our future.


Grassroots Activism: Grassroots activism is acting aligned to your values, vision and beliefs. As an individual or in a group, grassroots activists promote their cause by spreading the word, educating people, gathering and developing tools and resources and taking action.

Our role is to inspire, foster and support grassroots activism.


A New Economic Paradigm: A New Economic Paradigm is realized when our federal, state and local governments use happiness, wellbeing and sustainability as the goal and metrics to guide their decisions and actions. A shift to a new paradigm requires both top down and bottom – up efforts.

Our role is to provide evidence of the data and bottom-up support for a new economic paradigm based on happiness and well-being for policy makers.


We believe that individual happiness is intrinsically linked to societal well-being - the domains of happiness - and that there is a deep interrelationship between individual happiness and the well-being of our society, economy and environment.

Our Beliefs


We believe in grassroots activism; that while change happens from the bottom up, you also need the top. We support the spread of Happiness Initiatives at all scales. Our tools and resources for cities, campuses, companies, communities and groups as well as our education programs and individual happiness programs are ways we are a part of grassroots activism.

Our Beliefs


We believe that you get what you measure, and that measuring the happiness of our society, companies, campuses and institutions will set us all on the path for happiness. Our Gross National Happiness Index is the measure we provide. We provide happiness data at the individual, community and national level.

Our Beliefs


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Theoryofsystematicsocialchange