Statements of Programme Policy

SoPP, 2010/2011

• In March 2010, the BBC published its strategy review ‘Putting Quality First,’ in response to key challenges set by the BBC Trust. Under this strategy we have set five clear content priorities and will focus on providing audiences with: the best journalism in the world; inspiring knowledge, culture and music; ambitious UK drama and comedy; outstanding children's content; and events that bring communities and the nation together.

• This year's Statements of Programme Policy are the first steps on the road to delivering this new strategic ambition, which will lead to an additional £600million a year towards higher quality content by 2013/2014.

• These SoPPs set out the BBC's editorial priorities for each of our services and also include the BBC's commitments and conditions set out in service licences and by Ofcom.

SoPP, 2010/2011• 2010 will see the election of a new Parliament in Westminster and our journalism

across television, radio and online will seek to explain the issues and reflect the campaign from the point of view of voters throughout the UK.

• In drama, BBC Two will seek to deliver a greater range and more hours of original drama, with more impact on audiences, as well as being the new home of BBC Films.

• BBC One will look to revitalise mainstream family comedy by funding a series of pilots and experimenting with innovative formats beyond the classic situation comedy, such as Mrs Brown and a new comedy drama Pink Ladies.

• Our commitment to outstanding children's content remains as strong as ever. Music will sit at the heart of pre-school programming on CBeebies with ZingZillas, stimulating children's creativity and inspiring their imagination. In addition to the return of CBBC's most popular shows such as Tracy Beaker, there will be new dramas including Sadie Jones, Just William and Me And My Monsters.

• The BBC performed well last year, maintaining overall reach in television and radio and with growth in online. I believe that the editorial priorities and related activities set out for 2010/2011 in these SoPPs will make this another exciting year for the BBC and its audiences.