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Tips and tricks on how to make your game appealing to a wide audience, while not getting your team stressed out.
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Rovio © 2013 Confidential
GAME PRODUCTION, TIPS & TRICKSby Mayu Polo Wieja & Anastasios Katopodis
Rovio © 2013 Confidential
GETTING STARTED
•Play a lot of games
Rovio © 2013 Confidential
Rovio © 2013 Confidential
GETTING STARTED
•Play a lot of games•Evaluate•What is popular in a genre•Work on a concept with a unique twist•Prototype and test the core gameplay•Re-evaluate
Rovio © 2013 Confidential
RE-EVALUATE
•Is the gameplay fun?•Is the concept clear?•Are the characters memorable?•Is there any monetization potential?•Is there a unique twist?•Are you happy working on this game?
Rovio © 2013 Confidential
PRODUCTION CHECKLIST
•Team competence•Key artwork
Rovio © 2013 Confidential
Rovio © 2013 Confidential
PRODUCTION CHECKLIST
•Team competence•Key artwork•Game features list•Service integrations
Rovio © 2013 Confidential
Rovio © 2013 Confidential
Rovio © 2013 Confidential
PRODUCTION CHECKLIST
•Team competence•Key artwork•Game features list•Service integrations•Legal•Platforms•Schedule
Rovio © 2013 Confidential
CHECKPOINT ALPHA
•Monetization•UX
Rovio © 2013 Confidential
Rovio © 2013 Confidential
Rovio © 2013 Confidential
CHECKPOINT ALPHA
•Monetization•UX•Backend•Schedule
Rovio © 2013 Confidential
BATTLE PLAN: RELEASE
•Polish•Localization & QA•Usability check•Soft launch•Marketing & Submission•Updates
Rovio © 2013 Confidential
TEAMWORK
•Be committed•Be grateful•Be respectful•Be open•Be nice
Rovio © 2013 Confidential
Monetization
•Understand your team•Understand the design differences•Understand the market place•Understand your players
Understanding
Rovio © 2013 Confidential
UNDERSTAND YOUR TEAM
•Feelings about freemium
Rovio © 2013 Confidential
BUYER SATISFACTION BY SPENDING BRACKET
Rovio © 2013 Confidential
UNDERSTAND YOUR TEAM
•Feelings about freemium•Knowledge about freemium•Different way of thinking•Genre competencies
Rovio © 2013 Confidential
MONETIZATION
•Understand your team•Understand the design differences•Understand the market place•Understand your players
Rovio © 2013 Confidential
UNDERSTAND DESIGN DIFFERENCES
Premium Freemium
MAXFUN
MAXMONEYVS
MAXFUN
MAXFUN
Rovio © 2013 Confidential
UNDERSTAND DESIGN DIFFERENCES
Premium Freemium
NO FRICTION
HIGHFRICTIONVSFRICTION FRICTION
Rovio © 2013 Confidential
UNDERSTAND DESIGN DIFFERENCES
Premium Freemium
EQUALSPENDING
VARIEDSPENDINGVS
Rovio © 2013 Confidential
DESIGN FOCUS
Rovio © 2013 Confidential
UNDERSTAND DESIGN DIFFERENCES
• Turns out, not so different• Some considerations:• Importance of “gold sinks”• Appointment mechanics• Monetization deeply nested
Rovio © 2013 Confidential
MONETIZATION
•Understand your team•Understand the design differences•Understand the market place•Understand your players
Rovio © 2013 Confidential
UNDERSTAND THE MARKETPLACE
Rovio © 2013 Confidential
MONETIZATION
•Understand your team•Understand the design differences•Understand the market place•Understand your audience
Rovio © 2013 Confidential
UNDERSTAND YOUR PLAYERS
PRE-LAUNCH POST-LAUNCH
Who will play your game? Who is actually playing?
How will you communicate with them? What are you communicating to them?
What tools do you have at your disposal? What custom content can you provide?
What regions will you launch in? How are you accommodating specific regions?
Rovio © 2013 Confidential
UNDERSTAND YOUR PLAYERS
• Free players:• Are they staying in the game and having fun?• When and why are they converting?• If they are not, why?• Other than money, how can they contribute (social engagement)?• Paying players:• Are they staying in the game and having fun?• Are they satisfied with their purchases?• What is their repeat purchase rate?• What is your minnow/dolphin/whale distribution?• How can you move payers up within tiers?
Rovio © 2013 Confidential
THANKS FOR LISTENING!
