1. Rovio Stars and how to get to the finish line in style

2. Over 650 employees Offices: Finland, Sweden, US, South Korea, Japan and China Turnover over 150 M in 2012 Games downloads 1.7 billion times Over 260 million monthly active gamers Angry Birds Toons watched hundreds of million times during in few months 3. WHAT IS ROVIO STARS?!? Publishing program for titles we fall in love with Fans first! Expand Rovios portfolio coverage and customer reach Try to find new hit products and characters 4. ROVIO STARS PROGRAM AND OFFERING Expert evaluation & usability research Producer, Art Director and Product Manager QA Music and SFX (optional) Localization Marketing material and campaign creation Submission support Legal support (optional) Customer support Game metrics analysis 5. CROSS PROMOTION? 6. WHAT ARE WE LOOKING FOR? EXCITEMENT ENGAGEMENT RETENTION (discovery) (core loop) (meta game) Marketable to fan base Interesting characters Theme and story Easily approachable Fun and addictive High product quality Stunning visuals Innovative game play Story and adventure Immersive game progress Social competition Engaging social play Game play variety Monetization 7. A unique adventure game hand-crafted for the touch screen. 8. A blend of adventure, puzzle and hidden object gameplay. The player takes the role of the Tiny Thief and pilfers all the loot from each level. WHAT IS TINY THIEF? 9. 9 10. PRODUCTION SUPPORT 10 User testing Visuals review Cross platform support review Controls tweaks Monetization plan Review retention and replayability Nail price-point Tweak level fails Work on music and SFX Release schedule 11. 11 EXAMPLE BEFORE 12. 12 EXAMPLE AFTER 13. 13 14. 14 CHECKLIST! Easy to Understand Memorable Humor Rewarding Value for money Battle plan Teamwork 15. THANK YOU!