Real Momagers of America

Beth, Ben, Randeep & Maca

‘Momagers’– Mothers/Managers

Cast

1. Sharon Osbourne (Outspoken mother of Kelly Osbourne)

2. Joan Rivers (Controversial comedienne and mother of Melissa Rivers)

3. Mamma Joyce (Opinionated mother of Real Housewives of Atlanta star Kandi Buruss)

4. Kris Jenner (Outspoken Kardashian/Jenner matriarch and creator of the Kardashian empire)

5. Kathy Hilton (Confrontational mother of Paris and Nicky Hilton)

6. Dina Lohan (Erratic mother of Lindsay Lohan)

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Target Audience The target audience/preferred reading for The Real Momagers of America would be females within the ages of 18-35 as they perhaps relate to some of the situations but also to some of the women. They would watch the show for entertainment due to the reality format being purely for entertainment. Teenagers male and female between the ages of 13-19 would take a negotiated reading to the text as it again is a show set up purely for the audiences entertainment therefore they would watch it to get a sense of enjoyment. Fans of the Real Housewives franchise would also be an important audience as the fan base is massive and they would enjoy this show as all the Real Housewife shows generally fit the same mold, just with different scenarios. Fans of the women would also be interested in the show as they would be willing to watch their favourite celebrities all on one show – the fan base would also increase with the chance of the celebrity children being on the show, but also to see family dynamics and see if any secrets are told about the children. People may also watch the show as apart of social integration whereby they may have to watch it to feel involved with their peers or online, seen through trending topics on Facebook and Twitter. We would attract the target audience by marketing each individual Momager and their qualities and achievements, but also put together a montage of the season, focusing on the drama and comedy aspect of the show.

Oppositional Reading Typically men in the ages of 40-65+ may take an oppositional reading to the show due to its main focus around women, of who the show is typically geared towards. As it is a reality television show or ‘trash TV’, some of the public may not enjoy this format due to the constant disbelief that it is reality, but instead scripted/constructed like popular shows such as The Only Way Is Essex. Other members of the audience may not be interested in any of the franchise and therefore take a immediate dislike to the show. Others may have a strong dislike to some of the women in the cast therefore they may refuse to watch it. Although the women in the show have a high income and are internationally known that may fall into section A of the socioeconomic margin, other people in this category may not watch the show due to it creating a negative representation of a certain group or place.

Broadcasting The Real Housewives franchise originates from US cable network Bravo, with the executive producer Andy Cohen who also hosts the reunion shows for the Housewife shows. The shows would be broadcast on ITV2 and Lifetime as these channels generally only cater to entertainment, with Lifetime hosting a series of reality shows like; Dance Moms, Vanderpump Rules and Hoarders. ITV2 would also be a key network as they host Housewives shows, specifically focusing on entertainment but also comedy through the reality format. Bravo and Lifetime have similar target audiences being females within the ages of 18-35, as opposed to ITV2 which cater for 18-35 males and females. All three networks do target a D-F audience when using the socioeconomic margin.

E! Entertainment could also be a possible network to broadcast from as they focus on reality television with the same audience, E! also currently show re-runs of The Real Housewives of Orange County, and may want to obtain the rights to the show due to Kris Jenner having an involvement with it, which would mean that the show would be broadcast on all E! networks around the world.