All Around The World

BackgroundAll Around The World (AATW) is a record label from Blackburn.

They started off in the early 1990s as an independent label.

It specialized in house music, but since then the label's musical spectrum has widened to encompass pure pop hits.

AATW was founded by directors Matt Cadman & Cris Nuttall in 1991.

AATW have released in excess of 200 singles and albums

Artists

Chart SuccessesAATW have had 26 top ten hit singles with 3 of

those reaching number 1

Some of these hits include:LMC vs U2 - Take me to the clouds above reached no.

1

Frankee – F.U.R.B also reached no. 1

Ultrabeat - Pretty green eyes reached no. 2

Special D - Come with me reached no. 6

T2 Ft Jodie Aysha – Heartbroken reached no. 2http://www.youtube.com/watch?v=YtfkZmz16qI&feature=channel

Albums

All around the world have released Clubland albums, Ultimate NRG, Clubland X-treme and also albums from their signed artists such as Cascada Perfect Day and N-Dubz Uncle B.

Clubland TV

This is a great way to promote their own artists and music and also to advertise any new albums coming out or concerts as the main audience for music channels is teenagers.

AATW launced their very own music channel- Clubland TV- on the 28th Jan 2008 and since then has become one of the most watched music channels on Sky and is devoted to dance music and the dance scene.

BonkersOn 23rd June 2008, AATW purchased the rights to the Bonkers hardcore compilation series from the Resist music label further expanding their collection of specialist compilations.

Clubland LiveIn early 2008 AATW organised a series of Clubland arena events.

The show would consist of live performances from artists signed to AATW.

The tour was hugely successful, prompting a second tour, Clubland Live 2, taking place in December 2008.advert

Discovering New TalentAll Around The World first met with Mike di Scala through Rezonance Q and their single, "Someday", which went to #29 in early 2003. In Mike's studio he and All Around The World were discussing "Someday", when he played them Ultrabeat's demo of "Pretty Green Eyes". It was then that Ultrabeat were signed by All Around The World and “Pretty Green Eyes” reached no.2.

They mainly sign artists that have been discovered and signed to different labels such as Cascada and N-Dubz. They have been successful with these artists as they are already well known and have a developed fan base which also saves them money on marketing and promotion.

MarketingThere are many ways that All Around the World market their artists such as:• Clubland TV - Their own channel where they can broadcast videos of artists and adverts for events.•Clubland Live - A live show where all their artists perform.•Clubland Albums - Featuring their own artists.•Other albums- such as Now which also feature their own artists plus others..

Thanks for listeningby

Chloe & Vicky