Successful Promotion on the web

'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social

networking sites to promote your music business.

Rebecca Krause-Hardie Blog: Arts.typepad.comJanuary 26, 2010

Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.

Introductions & Housekeeping

Welcome … and Welcome Back!

Rebecca Krause-Hardie

Today’s plan

Review & Questions from last week

Conversation Tone

Integration

Twitter

Facebook

Q & A (don’t wait until the end!)

Review - Session 1

Research first

Become the other person

Make your stuff easily accessible

Put all the key stuff together in one place

Be personal and professional, and develop relationships

Include audio, video, sharable content, quotes, etc.

Share-This links

Review - Session 2

Intentionality & Branding

Listening first

Find others to learn from

Join the conversation

Be courageous

Take small steps

People are forgiving if your intentions are good

Wash, rinse, repeat

Summing it Up

Build Relationships

Talk to people

Have a conversation

Add value

Give up Control

Listen

Questions from last week?

?

Having a common language & understanding

“it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility”

Chris Heuer

Being Responsible and Making it Safe: The Magic Vest!

“I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest.

“What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to.

Nina Simon

Adding Value - Geo-caching

• What did they say well?

• What did they miss?• Answer questions• What are other

people saying?• How does it apply to

you?• Imagine what could

be done in the future• Reflect on your

personal experience• Ask what if?”

“Read someone's blog post and start a conversation:

Before you leave a comment, ask yourself:

Beth Kanter

Adding Richness

Commenting is the life blood of blogging and the key to building a community

Comments get more minds into the story.Comments annotate someone’s thoughts such that the ideas can take on another dimension.Comments are a way to establish authority in your content niche

How does it apply to you?

Beth Kanter

Conversation Philosophy

• Blogs and Comments get legs… • Don’t say anything on the blog that you wouldn’t

want your grandmother, future employer to read.• Dealing with negative comments• Having internal agreement about tone, content

etc.• Don’t micro-manage your blog - it needs to have

a sense of spontaneity

Negativity

Supplies - talking points

“Give your ideas ‘handles’- If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.”

Chris Brogan

Supplies - comments are sticky

That can be both good and bad.

Supplies -Humor

YouTube Video Link

New York Philharmonic - Page

Expand your network by integrating with Flickr

And by integrating with YouTube

Using the “Notes” tab for longer term ‘updates’

You can subscribe RSS to notes

(What’s RSS?)

Mahler Contest - driving traffic to website

Brooklyn Museum Brooklyn Museum Community Community -> Sharing-> Sharing

Graffiti online and offlineGraffiti online and offline

Graffiti making tool online Graffiti making tool online and offlineand offline

Twitter: News and Knowledge Sharing

Twitter: Fundraising and Events

Twitter: Engagement

More Twitter Stuff

Use and monitor #hastags

Build relationships by joining conversations & replying, retweeting

Make your tweets retweetable

Use Twitpic to share photos

Use Twitter search

Empower your followers with actionable information in support of your mission.

Chad Norman

Get a FB “Page”

Update it Regularly

Reflect your brand on yourFacebook page

Ask questions & participate

in the conversation

Post & Tag Users in Photos & Videos

Leverage Events

Open up your Facebook page

Integrate Online & Offline

Facebook Share

Build Relationships

Talk to people

Have a conversation

Add value

Give up Control

Listen

Fail early and often!(Remember Yoda, “No Try … Just Do”)

Next Steps

What are you going to do with all this?

What are 5 things you can do this week to carry your learning and experience forward?

Your ideas…

And remember…

It’s all about investing in relationships!

Q & A

THANK YOU!

The NYSArts Blog:

http://nysarts.typepad.com

Post your stuff, your questions, your insights, your feedback….

Upcoming Sessions

February: Multimedia Skills

March: Music, Money & Sustainability

Resources

The NYSA Blog: http://nysarts.typepad.com

Adwords: https://adwords.google.com

Musicians tools:

http://www.topspinmedia.com/

http://www.reverbnation.com/

http://tinyurl.com/prweb1Case Study: http://tinyurl.com/fistfulayen1

PR template http://tinyurl.com/smPR1

Glossary of web terms:

http://www.seobook.com/glossary/#

Rebecca’s blog: arts.typepad.com

Cell & PDA 978-407-6002