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PR(evolution)Building 21st Century Relationships
“The Breakdown of Social Media”
®Jessica Ayers | Jacob Summers
Introduction
®Jessica Ayers | Jacob Summers
Review: PR plays an important role in our nation.
Review: PR relies heavily on its tools.
Review: Social Media is a new and necessary PR tool.
Review: What IS Social Media?
New: Breaking Down Social Media
DEFINING SOCIAL MEDIA
®Jessica Ayers | Jacob Summers
A category of online tools that is based on user participation and user-generated content.
DEFINING SOCIAL MEDIA
Online tools range in size, scope and function,
according to target audience.
Tools General Use Web Sites
Blogs
Social Bookmarks
Social Networks
Newsfeed Generators
Status Updaters
Gaming
®Jessica Ayers | Jacob Summers
DEFINING SOCIAL MEDIA
Simplified, most tools fall into one of these
categories.
Categories Social Networking
Social Bookmarking
Social Notification
Social Event & Planning
Social Communication
Social Gaming
®Jessica Ayers | Jacob Summers
DEFINING SOCIAL MEDIAExamples of Social Media
®Jessica Ayers | Jacob Summers
DEFINING SOCIAL MEDIAWhy social media?
®Jessica Ayers | Jacob Summers
For Consumers
To get a large scope of information, such as news
To reach friends and family large distances away
For quality diversified entertainment
To work away from the office
DEFINING SOCIAL MEDIAWhy social media?
®Jessica Ayers | Jacob Summers
For Producers
To gather a large scope of information from users
To gauge perception and popularity
To correct misconceptions
To interact with customers
To reach target audiences otherwise not readily reachable
DEFINING SOCIAL MEDIA
®Jessica Ayers | Jacob Summers
As a business, these sites serve…
…to add new professional tools.
…to help you gain a better understanding of the constantly changing national and global environment.
DEFINING SOCIAL MEDIA
®Jessica Ayers | Jacob Summers
As a business, these sites serve…
…to help you understand your users, consumers and newcomers.
…to keep your perception fresh and vital to our economy – social media is a rapidly growing, evolving tool built for our rapidly growing, evolving communities.
DEFINING SOCIAL MEDIA
®Jessica Ayers | Jacob Summers
The Beauty to Users
For any individual need, there is a compliant social media tool – each individual can have their own
specialized social tool to sort through information however they want. This eliminates the trouble of
matching IM clients, emails and websites. All of these still exist, but the individual – professional or personal –
no longer has to deal with the trouble.
DEFINING SOCIAL MEDIA
®Jessica Ayers | Jacob Summers
The Beauty to You
As a professional, this allows you to develop a tool to your specifications to gain access to thousands of users or more, and directly contact them on their terms and
yours.
Review
®Jessica Ayers | Jacob Summers
NetworkingBookmarkingNotification
Event & PlanningCommunication
Gaming
Facebook, LinkedInGoogle Reader
TwitterFacebook, iCalendarAIM, Twitter, E-mail
Blizzard, AIM QQ Games
For Next Time
®Jessica Ayers | Jacob Summers
Our Divisions, for Simplification
Closed Social Media
Semi-Open Social Media
Open Social Media
Consolidation & Organizational Tools
For Next Time
®Jessica Ayers | Jacob Summers
Our Divisions, for Simplification
Closed: Private Messages, IMs
Semi-Open: Social Networks
Open: Sites, Blogs
Consolidation & Organizational Tools
For Next Time
®Jessica Ayers | Jacob Summers
The Distinction:
The distinction lies in levels of automatic privacy and ability to generate/find data from clients, tools and media in a public search engine.
Thank You.
®Jessica Ayers | Jacob Summers