MXit CEO Herman Heunis - AMASA Presentation

MXit MXit Advertising Tools

By

Herman HeunisHerman HeunisFounder & CEOMXit Lifestyle

Mount Nelson Hotel28 January 2009

Copyright MXit Lifestyle (Pty) Ltd

History

Launched in May 2005y

Self funded

RSA operation profitable since Sep 2006

Pure viral marketing was used – still used

Shareholding change in Jan 2007


MXIT DEMOGRAPHICSToday


MXIT ADVERTISING OPTIONS(Internal & External)

1. Splash Screens 2 Skinz2. Skinz 3. BOTS 4. Tradepost/Info4. Tradepost/Info5. Sponsored Content6. WEB/WAP Advertising 7. SMS Advertising8. Scratch Cards9. Other


SPLASH SCREENS

Login : ± 17,000,000 per day

Non-intrusive / not spam

Picture displayed for 5 seconds in full colour

Use for advertising – internal and externalg

Click through options

Brand principles dictate relevant advertisingBrand principles dictate relevant advertising

Inexpensive

T t dTargeted

Perceived as MXit endorsing content


Able to deliver high volumes (millions) of images a day

SPLASH SCREENS External Use


SPLASH SCREENSExternal Use


SPLASH SCREENSExternal Use


SPLASH SCREENSInternal Use


SPLASH SCREENSStats

Period : 1 week Views : +- 7 millionR lt 258% I i kResult : 258% Increase in revenue per week

Period : 1 week Views : +- 7 millionResult : 172% Increase in revenue per week

Period : 1 week Views : +- 7 millionResult : 129% Increase in revenue per week p

Period : 1 dayViews : +-1 million


Result : 129% Increase in revenue of ALL Skinz for the week

SKINZ

User to tailor “look-and-feel” of Mxit

Aspects to tailoringWallpaperWallpaperFonts and colourSoundsEmoticonsMore

AdvantagesIn the face


SKINZ


SKINZViral Marketing


SKINZ


BOTS

3rd Party portal in Mxit

Belongs to 3rd partyBelongs to 3 party

Ability by 3rd party to:Ad ti d tAdvertise productsExtract information from usersProvide informationReward users

Examples:Examples:Ster KinekorMobMixC ll C


Cell C

OTHER OPTIONS

TradepostPromote internal and external initiativesRedeem vouchersRedeem vouchers

Sponsored ContentContent “Brought to you by ....”

Web AdvertisingWeb AdvertisingNormal website advertising opportunities

SMS AdvertisingMessage waitingInvites


Invites

TRADEPOST MESSAGEStats

Date : 14 Feb 2008 (Valentines Day)Duration : 24 hours campaignAd ti d A i f MXit Cli tAdvertised : A new version of MXit ClientResult : +-500,000 additional downloads over 5 days


THANK YOUTHANK YOU


Entertainment & Humor

MXit CEO Herman Heunis - AMASA Presentation