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MXitThe Past, Present and Future
Net Prophet 200914 May
By Herman Heunis
CEO
Topics MXit Overview The Past
Short History Factors that played a Role Challenges Lessons Learnt
The Present User Growth User Demographics Current Status User Behaviour International Youth Research
The Future Technology Future MXit Focus 2009
Free social computing software
99% mobile based
Various platforms (1200+ mobile, PC)
Offers free communication (text, graphics, sound)
Registered user base 13+ million
Large base in RSA
Users in 120+ countries
Profitable in RSA since Sept 2006
MXit Overview
The Company
Vision: to become a Global Lifestyle/Communications Company
Mission: to secure a significant portion of the 4 billion mobile phones users in the world
Philosophy: We do not compete, we create
Slogan: “join the evolution” | “exit the ordinary”
The Company
Offices Stellenbosch Mauritius
Data Centres South Africa Mauritius Germany
Staff 100+ Mostly software engineers but also support,
marketing, graphics teams
The Past – Short History
Community desire
Evolution
The launch
The Past – Factors that played a Role Timing
Marketing
Publicity
Software
Funding
Resources Mindset Strategy
The Past - Challenges
User challenges Technical obstacles Monetization challenges Staff Funding Social changes Press
The Past – Some Lessons Learnt
Leading/bleeding edge Analysis paralysis Right partners/team Product development chasm Competition Procedures and processes
Nov-04
Feb-0
5
May
-05
Aug-05
Nov-05
Feb-0
6
May
-06
Aug-06
Nov-06
Feb-0
7
May
-07
Aug-07
Nov-07
Feb-0
8
May
-08
Aug-08
Nov-08
Feb-0
90
2000000
4000000
6000000
8000000
10000000
12000000
14000000
MXit Registered Users
The Present – User Growth
The Present – User Demographics
The Present – Current Status
Innovation
Mobile/PC Products
MXit Economy
Revenue
Gateways
Telcos
The Present – MXit User Behaviour
Our Findings
Mobile phone is the remote control of the universe Belong to multiple social networks Mobile behaviour differs substantially from PC Incredible ability to multi-task Generation Y has little problem revealing personal info Adapting and accepting new technology is no big deal Role-play is an international “thing”
The Present – International Youth Research
Trends User satisfaction not always equal to brand loyalty
Brand advocacy and viral
Traditional ATL youth marketing has to change
“Youth don’t have time”
Social networks are EXTREMELY important to youth
Even $1 is too much to pay for music and other
DRM is a swear word
Needs content digitally delivered
The Future – Technology Future
“No one knows – we all predict – some better than others”
Future Computing
Mobility Battery life Processing power Communication speed Display capabilities Storage
MXit Focus 2009
Gaming and entertainment
Education in Africa
MXit Portals
