• Mxit is South Africa’s largest and most- loved social network, with 6.5

million active users worldwide

• Mxit launched in India on January 2014, to cater to India’s huge and

fast-growing chat and app market.

• Mxit is a free chat app which works on 8000+ types of mobile devices,

including smartphones, feature phones and tablets.

• Mxit will soon be available in 11 Indian languages

Executive Summary

Mxit – The brand

• Mxit launched in India on 28th January 2014 –

with media events in Hyderabad, Mumbai and

Delhi

• More than 300 newspapers, websites, TV and

Radio channels covered Mxit’s launch

• Mxit brand ambassador, cricketing legend

Gary Kirsten, was there for all parts of the

launch and continues to be actively involved

with Mxit campaigns.

Mxit is strengthening local communities

• A key part of Mxit’s strategy is to serve the local communities of India

• Mxit has partnered with some of the world’s most respected NGOs to

deliver mobile solutions

UNICEF & MxitUkufundu mobile phone-based “Virtual School”

My Choices & MxitMobile counseling app for domestic violence victims in India

ABOUT MXIT

Mxit works on 8000+ devices

• Mxit’s core USP is it brings a smartphone-style chat experience to a huge

range of feature phones, of which there are 550 million+ in India.

• As well as feature phones, Mxit offers world-class chat and apps on all

major smartphone operating systems, including Android, Apple and

Blackberry.

Mxit – Apps within an App

• Mxit has a suite of useful apps and entertaining games

IPL App Chess Baby Guru

Features of Mxit

• Data-light: Mxit 7 uses less data than previous versions of Mxit and is even lighter on memory usage, meaning that you can chat, discover and share more.

• Offline messages: Feature phones that support push notifications now receive offline chat messages, which means you’re always in touch.

• Groups: Easily create groups, chat with multiple friends and share photos almost instantly.

• Chat tabs: Quickly switch between multiple group and private chats.

• Rich profiles: Our profiles on feature phones look better than ever, with large cover images and extra room for personalised profile information.

• Automatic upgrades: You’ll be notified automatically when new versions of Mxit become available. This is traditionally a smartphone feature but now you can enjoy it on feature phones too.

Mxit in 11 Indian languages

• Localisation is a key strategy for us.

• Mxit will soon be available in 11 Indian languages, covering 88% of the

population:

– Current: Hindi, English

– By June 2014: Telugu, Tamil, Bengali,

Marathi, Gujarati, Kannada, Malayalam,

Assamese, Punjabi, Oriya.

No matter what language you speak, or what phone you have:Mxit is for everyone!

Mxit offers rich chat experience• Mxit provides a richer chat experience than it’s competitors – on both

smartphones and feature phones

• The brand new Mxit 7 includes:

Chat Cards Voice ChatNews Feed Doodle

Our existing users are highly engaged

64% of users are in the 18-24 bracket

• Mxit is targeting college students through our extensive campaign of college event sponsorships and ambassador programs

• In Jan-Feb 2014, Mxit sponsored 12 college festivals and had strong user acquisition results

LEADERSHIP

Roger Grobler

Roger Grobler is the Chairman of Mxit, India. He is also Managing Director of Big Data consulting firm Quantium India. Roger spends most of his time in India. Before India Roger and his family lived in Australia, where he was the Founder and Chairman of Real Insurance, which he led as CEO from inception to become one of the largest providers of life insurance in Australia and multi-award winner for the world-first trust-based Pay As You Drive car insurance product. He also pioneered the actuarial pricing of car insurance in South Africa in the 1990s.

In banking, Roger played a key role at Rand Merchant Bank in acquiring South Africa's 7th largest bank and the home loan assets of the 6th largest bank, as well as the first corporate debt securitization in South Africa. He also led the project for reengineering credit processes at FirstRand, one of South Africa's big four banks, establishing probability-based credit pricing in preparation for Basel II. Roger serves as a director on several company boards in Australia, India and South Africa.

Samuel Rufus Nallaraj

Sam Rufus Nallaraj is the Chief Executive Officer of Mxit India Pvt. Ltd. He is involved in the strategy and operations of Mxit’s launch in the Indian market and in the innovation of the Mxit technology service offering so as to capture the vast feature phone market in the Indian sub-continent. He was the former Vice President at Deloitte & Touché in Hyderabad, India and was in-charge of the Deloitte US Firm’s Global Enablement services. He has a wide range of experience from Management Consulting to Corporate Finance to IT Strategy and Infrastructure management.

Sam Rufus is known for his maverick ideas and was recently selected among 30,000 applicants all over Asia to represent India in the famous Television series - “The Apprentice”. He stood the runner-up in this international competition and was well appreciated for his creative and innovative ideas!Sam has a Masters degree in Business Administration and a Bachelors degree in Engineering. He is a Project Management Professional (PMP), Certified Management Consultant (CMC), Certified ITSM ITIL Manager and has a number of other certifications to his credit.

Everyone has a smartphone! With you, at every stage of your life!

Overview Download & Registration (Demo)

Mxit - Demo Videos and Ads

Mxit_India

Give a missed call to 08030-63-63-46 to download Mxit today.

Mxit India

APPENDICES

MXIT ON VARIOUS PHONES

Mxit for Every Phone

Mxit on Feature Phones

Mxit on Smart Phones

Splash Screen Broadcast message

Banners SponsorshipBrand apps

Mxit - Media Products

MEDIA COVERAGE

Launch in India

• The Mxit India Grand Launch was held on Tuesday, 28th January ’14 at Taj Krishna, Hyderabad, followed by media interviews in Mumbai and New Delhi.

• Mxit India Launch was covered in approx. 300+ Papers, TV, Radio, Online Newsletters, Websites, blogs and social networking accounts like Airtel, NDTV Gadgets etc.

Mxit India Brand Ambassador - Gary Kirsten

(Left) Roger Grobler, Chairman - Mxit India, (Center) Gary Kirsten,

Brand Ambassador - Mxit India and (Right) Sam Rufus, CEO - Mxit India.

Mxit India

English News paper

THE Hindu

Metro India

Business Line

Mxit India

English News paperDeccan Chronicle – South India’s largest Circulated daily Newspaper

Times of India

Business IndiaNational Magazine

Mxit India

Regional News paper – Hindi/Telugu

Veer ArjunMumbai Tarun Bharat

Andhra Jyothi

Eenadu – Largest circulated regional newspaper

Mxit India

Apple Store

And also featured in…..

Media wall at Mxit India Launch

Here’s Why Mxit will overtake..

Source: ibtimes.com

Source: gadgets.ndtv.com

THANK YOU !