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Movico has designed a range of offerings – products, solutions and services to help content owners move their video inventory to digital platforms and publish/monetize the same. Movico believes that as valued trusted partners to content owners in this journey, we will be able to build a scalable business for our stakeholders – investors, employees and partners.
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Movico Media Services
Contents Digitization Trends in Media/Entertainment Sector Media Services Overview Media Services Delivery Capabilities Approach to Media Services – Onsite/Off-shore model for high productivity, scalability and
lower costs Summary
Digitization Trends in Media/Entertainment Sector
Large digitization initiatives to meet new demand : Web portals, Mobile VAS, Interactive TV, OOH Media
Mostly in-house initiatives transitioning to outsourcing partnerships Need for Scalability to shorten time of conversion Focus on Operational Efficiency and Productivity – digitization is one time exercise Cost Reduction and do-more-with-less directives A shared service model vs. a staff augmentation model
Changing Customer
Preferences andExpectations
Managing & Guarding Increasing
Amounts of Data
Pressure for Growth via
New Revenues
IPProtection
Consolidation orDivestiture
Operational Efficiency
Technology Innovation
Increased Regulatory Compliance
Business Challenges
BestExecution
Changing Market Dynamics
E v o l v i n g Tr e n d s i n M e d i a D i g i t i z a t i o n
Media Services Offerings
Movico’s Media Services Practice
Specialized Focus on Media and Entertainment» Boutique pure-play specialized in digitization and video tagging» Over 1000 hours delivered to satisfaction
Innovative tools and technologies» Movico’s Media Baron tool for video tagging over internet
using streaming technologies» Meta-data development framework
Infrastructure vendor partnerships» HP – server, storage, tapes» DDN - storage
Capability to scale operations with both ‘Onshore’ and ‘Offshore’ elements» India: 10k sq ft space in Noida (NCR, Delhi); 5.5k space in
Gurgaon» Relationship with Media institutes and production houses to
hire quickly on-demand
A Service Practice to support content distribution vertical» Publishing Indian content to our stock footage portal» Building Library for Indian producers/Tv channels for web
publishing
A stand-alone Business Line within Movico » Dedicated Thought leadership and Delivery» Dedicated functional and technical resources
Media Services Team Capabilities includeMedia Services
Processes
Primary Processes include:
• Digitization
• Tape Capture
• File Import
• Legacy format capture
•Clean-up and restoration
•Logging and Meta-tagging
•Deep key-wording for search
•Re-purposing
Quality Assurance Processes
Process activity includes:
• Process Development
•Process Institutionalization
•Training
•Audit and compliance to agreed tagging standard
•Metrics & Reporting
Tools
Tools from various vendors to support:
• Digitization and Capture
•Tagging and key-wording
•Encoding and format conversions
•Asset Management
•Others (as required)
People
Functional and domain based:
• Mass-communication trained loggers
•Video editor, production experts and video Quality engineers
•Process development consultants
•Supported by domain experts with journalism background
Media Services Offerings
Service Offering Business Problem Movico Solution
QuickServe
• Limited or no resources• Limited budget• Small/Pilot digitization
support required
• Rapid deployment of resources• Simple and methodological
approach• Reliable and SLA-based deliveries
Digitization Outsourcing Center
• High TCO• Time to Market• Quality challenges• Scalability Challenges• Not Core business
• Integrate, Enable and Evolve• Outsourced Execution Services• Fully measured and managed• SLAs and Productivity Gains
Media Services – Typical Workflow
Each step in the process chain takes place independently. While some processes can be done in parallel, some have to done sequentially. The table below captures the time estimate for each major process by hour of tape.
Media Services Delivery Capabilities“Innovating Remote Services”
Media Services Delivery Capabilities
Capability Business Problem Movico Solution
Tape Capture
• Legacy Tape Formats• Encoding for High-Res• Time for capture
• Tape Players• Filters and Encoders• Single-pass capture technology
Video Tagging
• Potential risk in tape movement• Potential leaks in file download• Domain specific tagging requirement
• Stream based application for tagging
• On-site tape capture• Joint development of tagging
guidelines and template• Quality Assurance processes
Intermediate Storage/Setup Infrastructure
• Limited Resources• Pay-as-you-go requirement
• Existing infrastructure to work at our location and deliver in “packets’
• Can setup low-cost one time infrastructure for operating use while long term storage can be planned
Movico’s Approach
Integrate Enable Evolve
Movico’s Approach to Media ServicesOur Solution Implementation Approach
Phase I – Integrate» Strategy and Assessment to support current initiatives» acquisition
Phase II – Enable» Prioritize business scenarios to build or update » Assist in enhancing existing metadata frameworks» Initiate QC processes
Phase III – Evolve» Respond to changes in scale» Provide ongoing post-implementation support
Movico’s Approach to Media ServicesTypical Engagement
Pilot project of 25-100 hours will be conducted to determine the complexity and benchmarks for the project
After the signoff on this, the project will commence The Center will work 24X7 if required depending on nature of the project Information can be delivered both ways through a satellite link/broad band link or through couriers High security measures in place including several levels of firewalls and access limitations, and
limited people told of the nature of project and data
Movico’s Approach to Media ServicesProject Team
Capture and Client Management is On-Site» Approx 1 capture resource for 5 tagging
resources (can go to 1:8 model) Logging, cataloging, key-wording and QC teams
are Off-shore
OffshoreOnshore
QC
Project Manager
Capture Team
Domain ExpertDelivery Lead
Domain Expert
Key-wording Team
Next Steps
Sample / Trial» We will build a sample/trial digital library of 5 hours content with full tagging at no cost to you» We need high-res video files and some basic key-wording guidelines to get started
Pilot Engagement» We will present sample / trial work for your review and approval » We can structure a pilot engagement (paid basis of 100-250 hours)
Full blown engagement» Based on result of pilot, experiences and learning» Can be dedicated team or shared team model
Case Studies
Case Study: Moving Picture company
Moving Picture Company partners with Movico to digitize, promote and sell archival footage.Moving Picture Company India, one of the leading TV production houses has partnered with Movico Technologies to digitize, promote and sell archival footage through Movico's new video aggregation website.
Moving Picture’s exclusive and priceless video footage, exceeding 12,000, hours includes travel destinations, exotic locations, major political events, profiles of Bollywood stars, celebrities, music performances and unique stock footage from all over India, Afghanistan and Bhutan.
It also includes fiction programmes and original animation footage. Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use as well as to make select footage available worldwide for sale, to other content producers.Continue…
Case Study: Moving Picture company
MPC owns approximately 12,000 hours of video footage that include travel destinations, exotic locations, political events, profiles of Bollywood stars, celebrities, music performances and stock footage from India, Afghanistan and Bhutan.
Movico has undertaken the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use. It will also help the company make select footage, available for worldwide sale, to other content producers.
Over 600+ hours of footage has already been completely digitized, tagged with meta-tags making the library instantly searchable. Movico has installed its video management product, MediaBaron at Moving Picture production facilities and over 300+ hours of footage are live online supported by the database. Producers and editors can search, select and cut the high-resolution video directly into their Adobe Premier and other editorial software stations, saving significant time and costs in handling tapes.Continue…
MediaBaron 2.0 (Catalog View)Continue…
Case Study: Moving Picture company
Case Study: Moving Picture company
Movico has also repurposed the footage for stock video sales. Over 3000 clips ranging from 10-15 sec to 30-45 sec totaling about 10 hours has been created and will soon be launched commercially using Movico’s stock footage website www.movicovideos.com. This will provide Moving Picture a new source of revenue and a means to monetize their archives.
For more details on the case study, please contact [email protected]
Case Study: Leading news broadcaster
MCCS- India’s biggest News broadcaster starts to digitize with MediaBaronMedia Content & Communication Services India Ltd. (MCCS) that broadcasts India’s leading news channels Star News, Star Ananda & Star Majha owns 35,000+ hours of video content in their tape library have now started to digitize their tape content through MediaBaron- Video Asset Management Solution.
MCCS current workflowWith large working environment MCCS journalists, editors & producers were finding it difficult and time consuming to reach the tape library, locate and extract the exact footage they require from the analog tape.
Continue…
Case Study: Leading news broadcaster
MediaBaron gave them the ease of accessing video footages by providing them online e-library which bypasses the following cumbersome tasks for thema. Producers/Journalists were searching shots on a custom built browser which is accessible in their
library. The software points out the Tape number where the shot is b. Producer/Journalist then take the tape out of the library shelf, watch it on a VTR, mark in/out time
codes c. Handover the tape\s and details to ingesting department for capture. The Ingestion dept captures
the shot and assigns it to corresponding video Editor for editing and packaging. The whole process easily takes away 30-60 mins of time and even more depending on the number of tapes, length of the selected clip etc.
How Movico has helped MCCSMovico Technologies at its Media Process Outsourcing division digitized all the footages from STAR News (DVCAM tapes) through its Capture Server. During the process as tape digitization finishes, the digitized content is been assigned to the Taggers for tagging and generation of e-library. Once shot marking and tagging is finished, its been sent for Quality checking by trained QC executives. After QC, the client visited our office for final approval and once its being approved we shipped back all the AV files, Tagging data with MB software to the MCCS office for Final installation.
Continue…
Case Study: Leading news broadcaster
How Movico has helped MCCSMovico Technologies at its Media Process Outsourcing division digitized all the footages from STAR News (DVCAM tapes) through its Capture Server. During the process as tape digitization finishes, the digitized content is been assigned to the Taggers for tagging and generation of e-library. Once shot marking and tagging is finished, its been sent for Quality checking by trained QC executives. After QC, the client visited our office for final approval and once its being approved we shipped back all the AV files, Tagging data with MB software to the MCCS office for Final installation.
The Benefit to the customerPost MediaBaron installation, Journalists, producers & editors can now easily access the online video database through MediaBaron catalog station. MediaBaron catalog station allows them to quickly retrieve low-res proxy videos through keyword search, preview them, create a rough cut. They can then export these rough cuts/shots/sequences to the Video editor directly using AAF/MXF/EDL export option in MediaBaron, so that the editor gets a Broadcast Quality Hi-Res in his NLE. This helped MCCS in saving tremendous amount of time in turning shots into a complete news package.
Continue…
MediaBaron workflow diagram for TV Channels
Contact
Arvind Jha, Director, Movico Technologies Private Limited
Phones: 91-124-4235946 (between 9 am and 6 pm India Time)
Mobile:91-9810491031 (available 24X7)
Email: [email protected]
For more information visit us at www.movicotech.com
