Critical Evaluation.

Radio Name - Amplifier Radio

Candidate Name - Khaidha Awed

Candidate Number - 4757

Preliminary task.

Please Click the icon to hear preliminary task

Main task.

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

What we used Theme songs Radio Presenters News Headlines Weather News stories

What We Challenged Partially informal Tunes in between stories Song behind the weather forecast Humor

2) How does your media product represent particular social groups? 

New Moon. Teenagers are celebrity Fanatics Stereotypes of romantics and fantasist

Saturday school. Disorganised Lazy and not concerned Parents are not pushy enough.

Unemployment story Teenagers are rebellious Represented as delinquents Associated with gang crime Mostly unemployed .

3) What kind of media institution might distribute your media product and why? 

Kiss FM Kiss Fm distribute new and old school

music Target audience of 15-24 year olds They have fresh songs and have a good

fan base Newscast is short and snappy. And they have presenters that are

colloquial.

BBC 1extra

The Genre of music is very similar They have the same age group as out

radio product They target certain factors on youth the

same way we do. Very popular youth programme

4) Who would be the audience for your media product?

New Moon Headline New moon fans Wide range of age 13 -21 Both genders would find this interesting All ethnic groups Not stereotypical

Saturday School Headline.

Pupils that go to school currently Teachers that teach in schools that are

in risk Parents of the pupils General public

Unemployment Headline Areas that are deprived economically People who are unemployed Working class Age group of 16 and above

Beckhams final blow.

Blue collard workers Men would be more likely to listen to

this. Women may to All age groups Football fans England fans

5) How did you attract/address your audience? 

Research to find audience How Many Male And Females We Asked

Female

Male

The main starting point was to ask the population and this is how many we asked,

the results showed that we asked more females then males

Where Do You Listen To The Radio

Mobile

Car

Tv

Some of the question we asked were aimed

to help us target our audience Why Do Lisen To The Radio?

entertainment

Celebrity and gossip

language. Speaking to the audience in a partly

colloquial text. Formal but not informal

Presenters Meet the age group of the target

audience Not stereotyped

6) What have you learned about technologies from the process of constructing this product? 

Convergence

the occurrence of two or more things coming together

DAB

Digital audio broadcasting. DAB allows perfect sound.

Digital vs. Analogue

Analogue is no longer in use as much as it used to be

Digital is the new technology With digital storing and deleting data is

easier.

Digital divide .

The gap between technology The gap is distinguished into the

categories of age,gender and ethnic groups

Parallel medium

You can use the radio and go about doing your daily routine.

The Future

7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?