MUSIC VIDEO PRESENTATION

Music Video research

We researched videos of a similar genre to our track and found a variety of music videos who use different types of effects to suit their music.La Roux – In For the Kill (remix)

A video was created for the song by a fan; using herself as the main moving image for the video in which she then used various effects to capture the mood of the song. It was interesting to see someone else's interprestation of the song

http://www.youtube.com/watch?v=se2SbjHm7qM

http://www.youtube.com/watch?v=se2SbjHm7qM

This video is for the remix of La Roux – In For the Kill. The music was slowed down, as was the video.The video included weird people moving about in strange ways and dark effects.

Audience ResearchFor our audience research we handed out music video questionnaires to find out what type of music people are interested in. These questionnaires were given out to a variety of ages, ethnicities, and also to both genders. This is one example of theData we’ve collected as aGroup.

Hip Hop RnB Rock Pop Classical 0

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Artist Research

Josiah Wolf & Liz Hodson

Bill Withers

Josiah Wolf & Liz Hodson are unknown artists produce folk/ indie music. They also cover songs of a blues genre and make it their own by changing the speed of the track and combine more than one track together.

The original of "Ain't No Sunshine" was by Bill Withers.

The Killing advert

Our chosen track was featured in an advert for a TV drama which is about a murder of a young girl which launches an extended police investigation. The TV series involves the genres: crime, mystery and thriller and we looked at how they use this track to enhances these themes.

http://www.youtube.com/watch?v=gcs65PvPGCA

Final IdeaFor our music video, we’ve come up with a final idea as to what we want to include in it. Our video will be a gloomy interpretation of the song so it will suit the mood of our track. In order to get this across to our audience, we will use the codes and conventions of a negative narrative video.

We’ve chosen a white female with brunette curly hair who will play our main character. Her role is to mime the lyrics of our chosen track whilst acting. The images above will give you a sense of what our video will embrace.

Location and PropsLocation

The reason for choosing a stage for one of our locations is so we can manipulate lighting and experiment with the spatial area.Using a subway as a location will give the audience and immediate sense of feeling trapped which is our intention.Also, we will be using a room where our main actress will be filmed in. The aim for this location is to create a sense of depression.

There have been other renditions of Ain’t No Sunshine and other interpretations of the video. A recent video changed the tempo the video and changed it from a sensitive love song to a up tempo dance song the images then also changed as so did the genre.

The performer uses his selling point which is dancing to complement the song this changes the audience to someone who enjoys soul music to someone who prefers an up tempo feel good track. http://www.youtube.com/watch?v=F-4ymoM3NYg

http://www.youtube.com/watch?v=tIdIqbv7SPo Ain't No Sunshine" is a song by Bill Withers from his 1971 album Just as I AmThe original video of aint no sunshine used a series of different shots including close ups and long shots. This allowed the audience to feel a connection to the band and the main performer. Close-ups are used for distinguishing main performer from the rest of the band, also designed to focus attention on an actor's expression. A close-up of a person emphasizes their emotional state this is meant to complement the genre, theme or message in the song/ lyrics. Whereas a mid-shot or wide-shot is more appropriate for delivering general information, a close-up exaggerates facial expressions which convey emotion. The viewer is drawn into the subject's personal space and shares their feelings.The mid shots used are really to show off the rest the band, in the 1970s this was really the selling point of the video images that really allowed the audience to feel the emotion that the band was try to emote through facial expressions and body language

We are attempting to be symbolic, using things such as spot lights this connotates a performance taking place but when the lights go out the performance ends, as the lyrics clearly state ‘aint no sunshine when she’s gone’ this is a suggest the lyrics without being so literal.

Our aim is to make our video visuals engaging and aesthetically pleasing without being so literal we want the visuals to suggest the lyrics overall being ambiguous. Our genre is soul and r&b we want to isolate our performer putting her in strange places where you would often feel claustrophobic for instance a cellar, basement, in the corner of a van, and/or under the table . With this we will experiment with shots, there will be shots such as extreme close up and close ups this will allow her emotions to be heightened which the audience will find allot more interesting and engaging.

We will experiment with colour and the choice of shots, without completely confusing the audience, we will suggest sunshine through our choice of colour and miss en scene. We will attempt to engage the audience with visuals that contrast the lyrics this will suggest the feelings and emotions that the performer will be feeling that the song may not necessary suggest.

We might experiment with the colour of the video. We might have a collaboration of black and white and colour this is because black and white can exaggerate an emotion a lot more than colour. The focal point in the video would be the performer if the video was in black and white the most interesting thing would be the performer this would also be accomplished through shots and framework.