Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

Masthead White bold clear masthead. Clean and simply presented. Contrasts with the red hair and stands out due to being placed on top of a vibrant red, this therefore makes the magazine easily recognisable.

Main image Extreme lose up image with high key lighting of Florence Welch. Red hair contrasts against pail skin. Face fills up the entire cover area.

Model credit FLORENCE is in large bold black capital letters in the bottom left hand corner of the magazine and this piece of text is the only piece which is written in this colour as the remainder is white. The black therefore stands out more than the remainder of the text and is eye catching.

Coverlines White font used for all cover lines. Main titles use a more Arial orientated font whereas the writing beneath the titles are of a Georgia type.The white font stands out when placed on top of the red hair and therefore makes a visual contrast of colours. Bold font draws more attention.

Main cover line ‘I would of never have got through the X Factor auditions’ is a quote from the inside interview and this gives the viewer of the magazine an snippet of what the interview entails.The harsh contrast between the black and white fonts brings more attention to the weak fallow area.This relates to the target audience as it is implying that the X Factor is only searching for one specific type of music which is known as ‘main-stream’ whereas Florence, and the music found inside tends to leave the mainstream path and is more original in comparison.

Colour There are 3 colours that are continuously used throughout this magazine cover: black, white and red. These three colours contrast with one another as they are all harsh, very bold and are all dominant colours.

Typefaces The fonts used within this magazine cover are all fairly simple and therefore portray a simple layout and format. The fonts are also very easy to read in comparison to other fonts used in different covers. The name of the artist is in a separate and larger font in comparison to the remainder of the text which therefore makes the name stand out more.

Photography Lighting High key lighting on Florence’s face which therefore creates the illusion that she is paler than in reality. This creates a large contrast due to her hair being such a bold bright red colour. Due to the hair colour being so vibrant and powerful, it denotes that Florence is representing all women as powerful and strong.

Design Principles Used? Guttenberg design principle has been used to an extent as the weak fallow area is the area which holds the majority and the most important information. This is an effective design as it makes sure the primary optical area, weak fallow field and the terminal area are all filled with either text or images. This makes the magazine look full and busy, but not too busy to look over crowded. This corresponds with the ‘indie-rock’’ theme that Florence Welch creates in the image.

House Style Only two colours used on the entire magazine cover (black and white) and these create a large contrast with the remainder of the magazine – Florence’s red hair.The NME logo is in the same place as it is usually found in all of the NME magazines and this therefore shows that the house style is constantly used within every magazine. In addition to this, the barcode is also found in the right hand corner of the magazine which is the same position that it is found in every other cover.

Comment on how the design of the magazine cover attracts the target audience: