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Jet blue:Bring humanity
back to air travel
GROUP 7
#1 SAFETY=
SUSTAIN COMPETITIVE ADVANTAGE
Since 1978, out of 58 start up U. S. Jet Airlines
only 2 survived
Continuousinnovation technology diversify
SOLUTIONS
#2 CARING=
EMPLOYEE "Happy employees
make happy customers’’.
SPIKE JONES
Employee selection
• Group discussion• Psychometric test
Training
• Supervisors training• Flight attendants
SOLUTIONS
#3 INTEGRITY=
COST CONTROL
“A decade ago, fuel accounted for about 15 percent of airline operating expenses. Five years ago, it was 29 percent.
Today, it's 35 percent.” THE POST AND COURIER
•Fuel price control1•Efficiency 2•diversify3
SOLUTIONS
#4 FUN=
CONSUMERS
“You don't earn loyalty in a day. You earn loyalty day-by-day.”
JEFFREY GITOMER
One
• Loyalty programs
Two
• Coordination with other companies
Three
• diversify
Four
• Continues innovation
SOLUTIONS
#5 PASSION=
PROMOTIONS
“The purpose of a business is to create a customer who creates customers”
Shiv Singh
• diversify
1
• Loyalty programs
2
• WOM promotions
3• I
nternet
4
SOLUTIONS
united states
china India japan0
50100150200250300350400450
95.1
22.5 547.1
239.2
420
81 99.1
20002010
No.Of internetUsersIn millions
country
Six DegreesSix Degrees was launched in 1997 and was the first modern social network. It allowed users to create a profile and to become friends with other users.While the site is no longer functional, at one time it was actually quite popular and had around a million members at its peak.
LiveJournalLiveJournal started in 1999 and took a different approach to social networking.While Six Degrees allowed users to create a basically-static profile, LiveJournal was a social network built around constantly-updated blogs.LiveJournal encouraged its users to follow one another and to create groups and otherwise interact. It was really the precursor to the live updates we see in social networks currently.
World of Warcraft / MMORPGSMMORPGS (Massively multiplayer online role-playing games) have become social networks in their own right. The most famous of these is World of Warcraft, where players interact both in the game world and on related forums and community sites.Social interaction within the games ranges from teams set up specifically for tactical reasons within the game to friendships to romances. MMORPGS became popular in the early 2000s, though there were other online role-playing and other games prior to that.
Thank you
• http://royal.pingdom.com/2010/10/22/incredible-growth-of-the-internet-since-2000/
• http://articles.businessinsider.com/2011-07-04/home/29986242_1_airline-industry-passenger-traffic-pilots
• http://www.airlinefinancials.com/airline_data_comparisons.html
• http://www.ironport.com/pdf/ironport_case_study_jetblue_airways.pdf
