Survey of journalism job advertisements

Analysis of journalism job vacancies in UK, USA, Canada,

Australia & New Zealandin Sept-Oct 2010

Appendix to presentation Survey of journalism job market Sept-Oct 2010

A/Prof Martin Hirst, JMADSchool of Communication Studies,AUT University, Auckland

Contents

• This set of slides is the national data showing the percentage of vacancies in the following categories:– Newspaper (where print edition is still the main platform)– Magazine (including trade & B2B)– Radio– Television– Online

• The second half of the presentation shows skills and attributes that employers require in new hires

• The main presentation slides give some context and further discussion

Newspaper Magazine Online TV Content Farm Radio Other 0

5

10

15

20

25

30

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Media platform of advertised jobs (All countries)

Media platform

Jobs (%)

Newspaper

Magazine

Online TV

Content Farm

Radio

Other

Media platform of advertised jobs (All countries)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Newspaper

Magazine

Online TV

Content Farm

Radio

Other

Media platform of jobs advertised in NZ (%)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Newspaper

Magazine

Online R

adio

Other

Media platform of jobs advertised in the UK (%)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Newspaper

Magazine

Online

TV

Radio

Other

Media platform of jobs advertised in Australia (%)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Newspaper

Magazine

Online

TV

Content Farm

Other

Media platform of jobs advertised in Canada (%)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Newspaper

Magazine Online

TV

Content Farm

Radio

Other

Media platform of jobs advertised in the US (%)

Newspaper

Magazine

Online

TV

Content Farm

Radio

Other

Teamwork Initiative Qualification Time Man-agement

Attention to Detail

Communica-tion

Leadership0

5

10

15

20

25

30

35

40

45

Attributes required for advertised jobs (All countries)

Attribute

Jo

bs

(%

)

Team

work

Initia

tive

Qualifi

catio

n

Time

Man

agem

ent

Attent

ion to

Det

ail

Comm

unica

tion

Lead

ersh

ip0

10

20

30

40

50

60

70

Attributes required for advertised jobs(By country)

US

Canada

NZ

UK

Australia

Attribute

Jo

bs

(%)

News

Judg

emen

t

Broad

cast

Photo

grap

hy

Videog

raph

yAud

io

Sub-E

diting

Web

Skil

lsCM

S

Social

Med

ia

Repor

ting

Editor

ial

Law /

Ethics

Compu

ter L

itera

cy

Mult

imed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

80

90

Skills required for advertised jobs (All countries - by media platform)

Newspaper Magazine Online TV Content Farm Radio Other

Skill

Job

s (%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

Skills required for newspaper jobs(All countries)

Skill

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

80

90

Skills required for magazine jobs(All countries)

Skill

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

Skills required for online jobs(All countries)

Skills

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

80

90

Skills required for TV jobs(All countries)

Skills

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

Skills required for radio jobs(All countries)

Skills

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

Skills required for "other" jobs(All countries)

Skills

Jo

bs

(%

)

News J

udge

men

t

Broad

cast

Photo

grap

hy

Video

grap

hy

Audio

Sub-E

ditin

g

Web

Skil

ls

CMS

Socia

l Med

ia

Repor

ting

Edito

rial

Law / E

thics

Compu

ter L

itera

cy

Mul

timed

ia

Writ

ing

Web

Sav

vy0

10

20

30

40

50

60

70

Skills required for content farm jobs(All countries)

Skills

Jo

bs

(%

)