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Inbound Marketing Overview

Inbound Marketing Overview

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The overview and activities of inbound marketing. More at http://sigmawebmarketing.com

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  • 1. Inbound Marketing Overview

2. More Traffic Analyze &More Leads Optimize (Prospects) More CustomersA metrics-based approach for real marketing ROI! 3. More TrafficBlogBlog To Attract Visitors & Leads.SocialUse Social Media to Promote Offers and Blog PostsMore Leads OfferTargeted Offers Generate Leads, Prospects & Customers. LP + Landing Page & Call To Actions Promote the Offer. CTA More CustomersLNAutomated Emails Guarantee Follow Up with Contacts. EmailEmail Blasts Advertises Offer to Existing Contacts.Measure & Analyze Analyze Analytics Measure, Analyze and Improve Each Campaign Element. 4. Step By Step Guide ToInbound Marketing CampaignsOfferLP + AnalyzeCTASocial LN Blog Email 5. VISUALIZE AN OFFER TO GIVE YOURLEADS, PROSPECTSOR CUSTOMERS 6. Understand The Lead Conversion Path 7. Create a Landing Page To Advertise OfferLP 8. Create a Call To Action That Links to Landing Page CTA 9. Create Lead Nurturing Emails thatAutomatically Follow Up with LeadsLN 10. Create an Email Marketing Offer to Existing ContactsEmail 11. Publish a Series of Blog Articles On the Topic of The Offer Blog 12. Promote Landing Page and Blog Articles on Social Media Social 13. We Measure Everything!Analysis & Measurement Analyze 14. Measure Each Campaign ElementLanding PagesEmail Blasts Conversion Rate = Opens = Total Submissions = Open Rate = New Leads = Click Through Rate = Customers = Reconversions = Customers =Call to Action Buttons Views to Clicks Rate = Blog Posts Clicks to Submissions Rate = Page Views = Views to Submissions Rate = Inbound Links = Leads =Lead Nurturing Emails Customers = Opens = Open Rate =Social Media Posts Click Through Rate = Clicks = Reconversions = Shares / Retweets = Customers = Leads = Customers = Analyze 15. Maximize Your Inbound Marketingfor Measurable ROI More TrafficBlogBlog Articles Attract Organic and Social Media Traffic.SocialSocial Media Scheduling Promotes Offer and Blog Articles.More LeadsOffer Targeted Offers Generate Leads, Prospects & Customers.Offer LP + Landing Page & Call To Actions Promote the Offer. LP + CTA AnalyzeCTA More Customers LN Automated Emails Guarantee Follow Up with Contacts. Social LNEmail Email Blasts Advertises Offer to Existing Contacts.Blog Email Measure & AnalyzeAnalyze Analytics Measure, Analyze and Improve Each Campaign Element. 16. I cant believe you can do all this andproduce such outstanding results for lessthan the cost of a single employee!Sigma Web MarketingPrescott Valley, AZ480.359.5501www.SigmaWebMarketing.com A Hubspot Partner Agency