UpCity Inbound Marketing Overview and Packages_LSR

May 16, 2016

Rick Bas0an Strategic Partnerships and

Business Development Manager @ UpCity

A couple ques0ons…

What type of jobs are you looking for? Where? What are you currently doing to promote your business online? Offline? Are you familiar with the term Inbound Marke0ng?

Inbound Marke0ng vs. Outbound Marke0ng

Inbound marke0ng refers to marke0ng ac0vi0es that bring visitors in, rather than marketers having to go out to get prospects' aRen0on. IM earns the aRen0on of customers, makes the company easy to be found, and draws customers to the website by producing interes0ng content.

Outbound marke0ng tries to reach consumers through general media adver0sing as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV adver0sing), thoroughly personal (face-to-face mee0ngs), or “impersonally personal” (cold-calling or blanket emails).

Inbound Marke-ng Outbound Marke-ng

h"p://www.marke-ng-schools.org/types-of-marke-ng/outbound-marke-ng.html#link1h"ps://en.wikipedia.org/wiki/Inbound_marke-ng

Our mission is to deliver the power of

inbound marke0ng to small businesses

everywhere.

Dan Olson, Founder

2%

2%

4%

4%

4%

4%

4%

5%

10%

15%

20%

28%

Local TV adver0sing

Local radio adver0sing

PPC adver0sing

Mobile marke0ng

Local newspaper adver0sing

Local paper directories

Tradi0onal PR

Flyers/posters

Email marke0ng

Online local directories

SEO

Word of Mouth

SMBs’ Most Effec0ve Marke0ng Channels for Customer Acquisi0on (Based on a Q4 survey of 736 SMBs, 95% of whom are located in North America / Data Source: Bright Local)

We focus on the 5 most impacjul areas of

inbound marke0ng to drive results for our clients:

SEO

LOCAL SEO

REPUTATION MANAGEMENT

SOCIAL MEDIA

SALES ANALYTICS

1

2

3

4

5

Page Op0miza0ons Hand op-mized pages based on in-depth research.

Content Crea0on Create custom content for your online audience.

Website Audit & Research Report on technical errors, indexa-on, crawling, keyword relevance & more.

Search Engine Op0miza0on 1 2 3 4 5

Local SEO 1 2 3 4 5

Submission to 60+ local lis-ng sites

Standardize your brand across all lis-ngs

Enhance your lis-ngs with content

What are your customers saying about you right now?

Reputa0on Management 1 2 3 4 5

We monitor reviews across 14 of the most popular sites for local business reviews. Lacking reviews? We help you gather reviews from sa0sfied customers.

SOCIAL MEDIA We post on your behalf on Facebook, TwiRer, and LinkedIn. We don’t recycle content and manage each profile with a unique voice. Don’t have profiles? Don’t worry, We’ll set you up.

1 2 3 4 5

Our automated repor0ng suite measures

our progress and performance. Everything

is fully transparent and available to our

clients 24/7.

Sales Repor0ng & Analy0cs 1 2 3 4 5

Digital & PDF Reports

Google Analy0cs Tracking

Lead Tracking

Task & Progress Reports

The UpCity plajorm gives our clients total access to their Inbound Marke0ng Program

24/7. The Repor0ng Portal allows for you to con0nually monitor your campaigns

progress. This level of transparency is second to none in the industry.

UpCity Inbound Marke0ng Plajorm

Repor0ng & Analy0cs

Task Management

Reputa0on Management

Search Engine Op0miza0on

Social Media

SEO Audit Technical site audit and

page op0miza0ons.

Get Started With A Comprehensive Site Audit (Average Time: 45 Days)!

Blog Setup Develop a company blog (if

needed) and editorial calendar.

Local SEO Audit Map exis0ng lis0ngs and

standardize branding.

Social Media Audit Profile setup, compe00ve

analysis, and baseline performance review.

Full ReporBng Setup Installa0on and configura0on of Google Analy0cs, Google Search

Console & UpCity.

Inbound Marke0ng Services Pricing & Plans

Local – Social – Reputation Program

$650

Local SEO

Social Media Posts 20

Sales Repor-ng & Analy-cs

Reputa-on Management Real Time Monitoring w/ Alerts

Industry or Loca-on Specific Directory Lis-ngs

5

Our LSR Programs are designed for clients who are looking to ensure their Local Lis0ngs stay accurate and up-to-date. Also, this package allows for our clients to keep their current customers abreast of any specials or promo0ons via Social Pos0ngs. Finally, the Reputa0on Monitoring por0on will ensure our clients are aware of what reviews are being published about their business on the top 20 Review Websites.

Inbound Marke0ng Services Pricing & Plans PRIME

$1,250

SEO: Page Op-miza-ons 2

SEO: Blog Posts 2

Local SEO



Reputa-on Management Monitoring Only


5

Prime programs are designed for clients who are wan0ng to target one par0cular loca0on GEO, for instance, Naperville IL.

Inbound Marke0ng Services Pricing & Plans PREMIUM

$1,750


SEO: Blog Posts 4

Local SEO



Reputa-on Management Review Genera0on


10

Premium programs are designed for clients who are wan0ng to more than one general loca0on. For instance, Naperville, Dowers Grove, Aurora, etc.

Inbound Marke0ng Services Pricing & Plans

Premium Plus programs are designed for clients who are wan0ng to target large scale areas, such as the Chicagoland DMA.

PREMIUM PLUS

$2,750


SEO: Blog Posts 6

Local SEO



Reputa-on Management Review Genera0on


15

Kristen Quinn Inbound Marke-ng Consultant

“I work hand in hand with my clients ensure their programs are

perfectly inline with their businesses overall objec0ves and

inbound marke0ng strategies.”

Most importantly…

Every UpCity client benefits from our

unparalleled dedica0on to customer service.

(312) 445-9615 [email protected] 9AM – 5PM Central MONDAY - FRIDAY

UpCity Account Management Services

Thank you!

[email protected] Direct: 312-756-7780

Rick Bas0an Strategic Partnerships and

Business Development Manager @ UpCity

Our custom soqware automates the essen0al inbound marke0ng needs of small and mid-sized businesses.

Repor7ng & Analy7cs

Task Management

Reputa7on Management

Search Engine Op7miza7on

Social Media

Propriety Soqware Plajorm

Since 2009, we’ve helped thousands of small businesses

profit from their web real estate.

“Using UpCity, our rankings are

constantly moving up!!”

“I can 100% recommend UpCity and their service.

They won't waste your Cme or money on useless fluff.”

ScoR F. Ace Plumbing

“Must have SEO soJware.”

Alex M. MarkNet Group

Andrew J. GBExpats

“My company is now ranking first for web design in my area!”

Bryan S. WiRy Work

“Significantly increased the organic ranking for

valuable keywords” Devon W.

Voya Financial

Publisher Network

Manual vs. Controlled Submission

•  Our “compe0tors” are simply submisng your data to aggregators with no guarantee the data is ingested and no control of the data post submission

•  UpCity gives you full control of your data across our publisher network

BUSINESS

±1 week: Data Cleansing &

Normalization

±2 weeks: Postal code &

phone verification

±1 month: Alternative data sourcing

& publication

Immediate lock & go-live Guaranteed control & data accuracy

Process needs to be repeated regularly to prevent other sources from replacing data

Control via UpCity:

Submit via aggregators/ publishers:

Why is there a Recurring Fee?

•  UpCity keeps a secure lock on your lis0ngs so they cannot be overwriRen by any 3rd party data source

•  The recurring fee is the signal to the publishers that this is s0ll a live and ac0ve business

•  Businesses con0nue to leverage our real-0me solu0on to update offers, menus, products, services, reviews, and so much more

•  Remember, fixing and insuring the basic data is only step one in leveraging digital loca0on management!

Aren’t these free lis0ngs? Can’t I manage them without paying?

•  No, actually, that is a major misconcep0on. Not every publisher will actually accept your lis0ngs.

•  It can take weeks or months for your lis0ng to actually go live. •  UpCity can update all your lis0ngs with accurate informa0on and

exclusive content on all 60+ of sites within a few days

Every publisher compiles lis0ngs differently…

•  Mul0ple sources

•  Sources disagree à duplicates & errors

•  Slow update cycle for feeds

•  Businesses aren’t in control!

It’s not possible to fix loca0on errors at the “source” because

there is no single source for local data.

Inbound Marke0ng Services Pricing & Plans PRIME PREMIUM PREMIUM PLUS

$1,250 $1,750 $2,750

SEO: Page Op-miza-ons 2 3 4

SEO: Blog Posts 2 4 6

Local SEO

Social Media Posts 20 40 60


Reputa-on Management Monitoring Only Review Genera0on Review Genera0on

Long Tail Cita-ons 5 10 15

Documents

UpCity Inbound Marketing Overview and Packages_LSR