Horror film

Target Audience

Target Audience

• It is important to research what your target audience is going to be for a film. This ensures that people will watch and enjoy your film, which can earn a profit out of making the film from people paying to watch it in cinemas.

• If there is no specific audience, it is less likely that people will want to watch it because it does not appeal to any large group of audience (Rom-com fans)

Demographics for horror genre

• Teenagers and young adults who want an adrenaline rush from being fearful of something/someone.

• Males aged 16-35 are most likely to watch horror films.

Halloween (1972)

• 18 certificate

• Clearly the certificate shows the audience is for 18 or over because of the obvious violence that occurs repeatedly in the film.

The Shining (1980)

• Certificate 15

• This is for a younger audience (15/over) because the film, although has a high level of gore, includes a child as a main character. Also over time, people have become more immune to horror films.

The Thing (1982)

• Certificate 18

• This is also an 18 certificate because of the extreme graphic gore. There is also seven uses of language such as ‘shit’.