Horror film
Target Audience
Target Audience
• It is important to research what your target audience is going to be for a film. This ensures that people will watch and enjoy your film, which can earn a profit out of making the film from people paying to watch it in cinemas.
• If there is no specific audience, it is less likely that people will want to watch it because it does not appeal to any large group of audience (Rom-com fans)
Demographics for horror genre
• Teenagers and young adults who want an adrenaline rush from being fearful of something/someone.
• Males aged 16-35 are most likely to watch horror films.
Halloween (1972)
• 18 certificate
• Clearly the certificate shows the audience is for 18 or over because of the obvious violence that occurs repeatedly in the film.
The Shining (1980)
• Certificate 15
• This is for a younger audience (15/over) because the film, although has a high level of gore, includes a child as a main character. Also over time, people have become more immune to horror films.
The Thing (1982)
• Certificate 18
• This is also an 18 certificate because of the extreme graphic gore. There is also seven uses of language such as ‘shit’.
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