Embed Size (px)
DESCRIPTION
Specific marketing strategies that help small IT services firms generate leads and boost sales.
Citation preview
1-800-475-1415 1
Small Business Guide to Marketing IT Services
Copyright 2011 MailerMailer LLC
Recipe for nurturing leads to boost sales
http://content.mailermailer.com 2
Outline
Who do you buy from?
Trash your web site (if it’s “brochure-ware”)
Becoming a trusted source
Reinforce with consistent touches
Email, social media and other strategies
3
Who do you find interesting?
At work or on Facebook or Twitter:
Those who talk about themselves – “me”
Those who share information – “you”
http://content.mailermailer.com
4
Who do you trust?
When you don’t know a person or an entity, what makes you trust them?
Those who talk about what they offer and how good they are – “me”
Those who listen, educate and comfort you without pressure – “you”
http://content.mailermailer.com
Me vs. You MarketingMe
What we do
Our projects
How good we are
Preferred words:
“Our Services”
“Our Clients”
“Our Staff”
“We can help you”
You
What you do
Your goals
What problems need solving?
Preferred words:
“How to…”
“White Paper on…”
“Free Report on…”
“We can help you”
5http://content.mailermailer.com
Same end goal. Very different level of trust.
6
What types of content are on your site?“You” Marketing or “Me” Marketing
http://content.mailermailer.com
7
Which one would you
trust?
Buy from?http://content.mailermailer.com
What is your web site’s focus?
Our services
Our capabilities
Our clients
Our projects
Our staff
8http://content.mailermailer.com
What is your web site’s focus?
o Our services
o Our capabilities
o Our clients
o Our projects
o Our staff
9http://content.mailermailer.com
Instead, Add Something They Want
10
Resources for Small Businesses
5 handy Windows productivity tricks that you didn’t know
10-point customer retention checklist to review every quarter
How to write the best job descriptions that attract the best candidates
Video: 4 ways to inspire your staff
http://content.mailermailer.com
Find and Use Hot KeywordsKeyword search: best interview questions:
11http://content.mailermailer.com
Add Something for Each Market Segment
The Money Person
4 inexpensive ways to upgrade your staff’s technical skills
Maximizing ROI for your technology investment
The Manager
The 10 Best Interview Questions to Ask
Podcast: Come work for us - Company Perks
The Marketing Person
Does social media make sense for your company
12http://content.mailermailer.com
Re-purpose Content All Over
Blogs
Email newsletters
Tweets
eBooks
White papers
Podcasts
Videos
Webinars
13http://content.mailermailer.com
Summary
Use the best ingredients (choose keywords carefully for SEO)
Start with something that others find interesting
Sprinkle in blogs, reports, videos
Add email marketing, news announcements
Repurpose content to multiply your ROI
Don’t stop stirring or it will get stale
14http://content.mailermailer.com
15
ContactMailerMailer.com
301-825-5658 x800
http://content.mailermailer.com
http://content.mailermailer.com
