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gamificationbeyond play
Background
Gamification Works Cases
Services Health Enterprise
Business Models References
Background
Gamification Works Cases
Services Health Enterprise
Business Models References
K12 School HoursTime to be a Master
18 Million Years a Year
1.5 Billion within 10 Year
Pleasure Fun
Rewards
Achieving
Interactive
Social Connections
Easy
PRAISE
Intrinsic and Extrinsic Motivation
Pleasure
Achieving
Rewards
Interactive Easy
Social Connection
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
24 HoursAny GameEverybody
Gaming can Make a Better World Jane McGonigal
Gaming can Make a Better World Jane McGonigal
http://bit.ly/aDmAYY
GAME LIFE
GAMIFICATION
Game Meets the WorldGame = Life
Gamificationthe process of
using game thinking and
mechanics to engage audiences
and
solve problems,
revolutionizing the motivations
for real life and virtual activities.
Game Techniques != Core Experience
Know Your Players & Their Social StyleKnow Your Players & Their Social StyleInteractingInteracting
ActingActing
WorldWorld PlayersPlayers
Intrinsic and Extrinsic Motivation
Player JourneyLife Cycle and Progression Over Time
Gamification Workshop 2010 http://slidesha.re/cD6YRD
Mihaly Csikszentmihalyi
Flow: an optimal state of intrinsic motivation
Whew!
Julie Dirksen
Game Techniques
Patterns over Time
Make Progress Visible
Make Progress Visible
Evoke Emotion for Action & Engagement
Evoke Emotion for Action & Engagement
Game Techniques
PacingAppointments
Progressive Unlocks
Reward SchedulesDynamic Systems
LevelsPointsLeader boardsBadgesMissionsVirtual Goods
LevelsPointsLeader boardsBadgesMissionsVirtual Goods
CuriositySatisfactionSurpriseTrustDelightFunEnvyPrideConnection
CuriositySatisfactionSurpriseTrustDelightFunEnvyPrideConnection
Experience Points (XP)
Redeemable Points (Credits, Coins)
Currency (Bucks)
Skill Points (Score, Rank)
Social Points (Social XP, Reputation,
Ratings)
Experience Points (XP)
Redeemable Points (Credits, Coins)
Currency (Bucks)
Skill Points (Score, Rank)
Social Points (Social XP, Reputation,
Ratings)
PointPoint
Social ActionsHow Players Engage Each Other
Social ActionsHow Players Engage Each Other
Beyond Game
Service
Business
the World
MobileEverybody
SocialGame Meets World
Value
Participate
Engage
Loyal
Social Connection
Achievement Money
Solution
App
Commerce
Marketing
Advertising
School
Enterprise
Health
Brain Storming
Problem Solving
120 Million People
Accruing Points, Leveling Up, and Earning Rewards
Frequent Flyer Program
Human Computation by GameHuman Computation by Game
Photo Sharing
Commerce
SocialSNS: Communication & Conversation
GameCompetitionChallengeReputation
LocalLocal InformationLife LoggingReward
Funny
Informative
Friendly
Advertising
Health
Health & Wellness Game
Schools are near-perfect game ecosystems:• Motivated Players
• Challenges • Rewards
• Rules• Levels
• Appointment Dynamics • Countdowns
• Incentives / Disincentives
Schools are near-perfect game ecosystems:• Motivated Players
• Challenges • Rewards
• Rules• Levels
• Appointment Dynamics • Countdowns
• Incentives / Disincentives
School is a game(just a poorly designed one)
School is a game(just a poorly designed one)
Grades (status) => Levels (progression)No Disincentives
Focus on final goal, not interim ersatz rewards
Highly EngagedCheating => Collaboration
Move from omnipotent admin to a self-enforced game
Grades (status) => Levels (progression)No Disincentives
Focus on final goal, not interim ersatz rewards
Highly EngagedCheating => Collaboration
Move from omnipotent admin to a self-enforced game
Change the School GameChange the School Game
Collaboration
Brain Gym
Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes
Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes
Marketing
McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
By 2015, more than 50 percent of organizations that manage innovation processes will gamify
those processes, according to Gartner, Inc
By 2015, more than 50 percent of organizations that manage innovation processes will gamify
those processes, according to Gartner, Inc
Enterprise
Enterprise
Energize Your WorkplaceDrive Performance Improvement
Innovate Organically
Motivate Teams
Identify Emerging Leaders
Energize Your WorkplaceDrive Performance Improvement
Innovate Organically
Motivate Teams
Identify Emerging Leaders
5 Ways You Can Use Games at Work5 Ways You Can Use Games at Work
http://bit.ly/lmdynJ
Reinvent
Reinvent
Solution
Solution
Platform
Ecosystem
Economy
Platform
Ecosystem
Economy
1.) Gamify2.) Badgeville3.) Bunchball4.) Big Door Media5.) CrowdTwist6.) Cynergy7.) SpectrumDNA8.) Reputely9.) iActionable10.) Scvngr11.) Manumatix12.) Leapfrog Builders
1.) Gamify2.) Badgeville3.) Bunchball4.) Big Door Media5.) CrowdTwist6.) Cynergy7.) SpectrumDNA8.) Reputely9.) iActionable10.) Scvngr11.) Manumatix12.) Leapfrog Builders
Entertainment
Game unGame
Online Services (Social
Game)
Offline Services
Life, Business, Education
Gamify the WorldLiving is Playing Game
Gamify the WorldLiving is Playing Game
Games Are the New
‘Normal'
Al Gore
“Hafta” “Wanna”
Slavery Freedom
Duty FunWork Play
Efficiency Pleasure
Play to Save the World
Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk
http://gamification.org/wiki/Encyclopedia
http://gamification.co/
Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY
Gamification Workshop 2010 http://slidesha.re/cD6YRD
SXSW Keynote - The Game Layer On Top Of The World
http://slidesha.re/gHggtF
Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA
KangImSeong - Standing on the blurred border between game and reality
http://www.youtube.com/watch?v=qgdNVwSNkJE
Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk
http://gamification.org/wiki/Encyclopedia
http://gamification.co/
Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY
Gamification Workshop 2010 http://slidesha.re/cD6YRD
SXSW Keynote - The Game Layer On Top Of The World
http://slidesha.re/gHggtF
Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA
KangImSeong - Standing on the blurred border between game and reality
http://www.youtube.com/watch?v=qgdNVwSNkJE
@josanku
