FFilm ilm PProduction roduction CCompanyompany

As t o c r eat e a brand identity for my product, I believe it would be useful in establishing a film company name and a logo to match.

Many film companies sell their films on the basis that they are from a very popular production company, examples of which are shown on this page.

As you can see, these three film posters are particularly iconic . As soon as this logo is shown before a film, the audience automatically as a pre- conceived idea as to what the film will be about. This branding allows the companies to tap at their target audience.

LLogos and ogos and DDeconstructionseconstructions

This logo connotes Hollywood (searchlights, night- film premiers) and therefore perhaps big, famous household names.

The font of ‘United Artists’ is particularly striking – the gold font with the flare contrasted against the stone is particularly impress and gives it a magical-like effect.

The Universal studios logo is defining a world-wide audience and perhaps indicates a vary of different films being produced rather than a specified target audience.

The Columbia logo is somewhat reminiscent of the Statue of Liberty – American? Powerful flare.

LLogos and ogos and DDeconstructionseconstructions

The Columbia logo is somewhat reminiscent of the Statue of Liberty – American? Powerful flare. The juxtaposition of the flare against the cloud could connote conflict – drama films?

This logo hosts a variety of Hollywood mise-en-scene (searchlights, night- film premiers) and therefore perhaps big, famous household names. The gold also connotes a sense of fame and fortune.

The font of ‘United Artists’ is particularly striking – the gold font with the flare contrasted against the stone is particularly impress and gives it a magical-like effect.

LLogos and ogos and DDeconstructionseconstructions

The Universal studios logo is defining a world-wide audience and perhaps indicates production of a variety of different genresbeing produced rather than targetting a specified target audience.

My Film Production Company Logo

Simple yet effective logo. Name can be shortened to ‘PP’ if necessary. Title suggests ground-breaking films.

Grainy background. Connotes television and perhaps film.

Circular logo is somewhat inspired (see next slide) but also connotes a camera lens.

Black clouds connote mystery and suspense. The light coming from behind the logo is also somewhat mysterious. Entices interest?

InspirationI borrowed a few artistic devices off ‘Working Title’.

White text on black font is clear and powerful.

I like the way the circle is positioned, and the font over the circle. Instantly captivates viewers attention.