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FILMPRODUCTION
360
Making life behind-the-scenes
SIMPLER !
Presenter :Ayindri Banerjee
CEO, Indus InfoTech
AGENDA> Company Information> Value Proposition> Market> Launch Plan> Financials> Technology Plan> Personnel Plan> Growth Plan/Exit Strategy
FILMPRODUCTION
360
COMPANY INFORMATION
COMPANY NAME : INDUS INFOTECH
> US based early start up focusing on web based business process management solutions for the media and entertainment industry.
> Key Product: FilmProduction360
> CEO, Ayindri Banerjee
- 7 year experience in IT Consulting.
- Developed software applications to streamline business processes such as Claim system for leading healthcare insurance company, rating application for Property & Casualty Insurance company.
1
FILMPRODUCTION
360
VALUE PROPOSITION
EqiLike any projectFilmsneed
Estimation of WorkScript Break DownDepartmental Break DownNo of Scenes Outdoor/Indoor
Day/NightWardrobe Dept. Props
Special EffectsEquipmentsScheduling
Script Break Down
Budgeting
Guild Labor rateMovie Budget
Implementation
LocationsScenes
Production Call SheetsDaily Production ReportsRaw Stock Order LogsShipment Logs
Daily Wrap ReportsStatus Reports to Completion Bond Companies
Monitoring & Control
2
Eqi
FILM PRODUCTION
360
End to end Integration
Pre-Production Production Post-Production Wrap
Online Step-by-step Guided Process
Information ManagementCommunication Management
Network with Industry ProfessionalsReal-Time Report Dashboards
3
FILM PRODUCTION
360
FILMWORLD
360
Manages Verified Profiles of millions of
Individuals &
Businesses working in film production and allied industries
PRODUCTIONOFFICE
360
Manages Film Production
Processes of hundreds of Films
online
ONLINE FILM PRODUCTION MANAGEMENT SYSTEM WHICH INTEGRATES PROCESS , PEOPLE &
RESOURCES THEREBY CREATING INCREASED , EFFICIENCY, ACCOUNTABILITY & TRANSPARENCY IN
THE FILM PRODUCTION PROCESS.
4
I have to send Wardrobe Break
Down Sheets again!! I hope the film unit doesn’t loose my papers
this time!
Sara LiebmannWardrobe Dept.Film : Roman Love
Ben BendettiProduction Manager, Film : Roman Love
Blake SmithAsst. Dir.(AD) Film : Roman Love
Its a pain keeping track of Call
production Sheets, film stock logs, prop logs on Paper! I have to fill and keep track
of hundreds of forms!
Seth SimpsonManager, Completion Bond Company
Why do I have to wait for the Production
Company every time for finding out
status of a film?
Its so stressful putting together
all documents for weekly status
reports to Bond Companies and
Financiers!
David ZuckermanProducerFilm : Roman Love
Why do I have to use 10 different softwares for script breakdown,
scheduling, budgeting and all other activities? I wish there was one place I could do everything and manage all the
documents in a centralized location.
5
I can update the wardrobe break
down in real time and it will be reflected in
the Movie Budget!
Sara LiebmannWardrobe Dept.Film : Roman Love
Ben BendettiProduction Manager, Film : Roman Love
Blake SmithAsst. Dir.(AD) Film : Roman Love
All the reports are online now! I don’t
loose the papers and I can take printouts
from anywhere! The Call sheets are automatically
generated from the script breakdown!
Seth SimpsonManager, Completion Bond Company
I can now see real time status of film progress from the Film Production
Dashboards!! What’s more I can also see
all the statuses films we are managing on
the report dashboards!
I love the automated film
status report generation. Now I don’t
have to worry about putting together the
status documents!
David ZuckermanProducerFilm : Roman Love
I love the GUIDED process, I don’t miss out on any detail. I also like
that I can manage the production
process from script breakdown to
post-production in one single location!
PRODUCTIONOFFICE
360
6
I have worked on 2 films
where I designed
costumes for ancient Rome! I
m looking for work! Sara Liebmann
Custome Designer
Ben BendettiProduction Manager, Film : Roman Love
Set Designers LLCSet Design BusinessWorked on Roman Set designs
Development
I need to identify a Costume
Designer specializing in
Roman Costumes for my upcoming
film!
Pre-Production Post-ProductionProductionFILM
CURRENT PROCESS:
> Call Union Member friends> Go to Mandy.com> Find work on Trade Journals
CURRENT PROCESS:
> Call Union Member friends> Go to Mandy.com> Find work on Trade Journals
CURRENT PROCESS:
> Call Union Member friends> Go to Mandy.com> Paid Ads on Trade Journals> Personal Networks
7
Sara LiebmannCustome Designer
Ben BendettiProduction Manager, Film : Roman Love
Set Designers LLCSet Design BusinessWorked on Roman Set designs
I found the Costume Designer! Thanks to ProductionOffice360!
Sara’s profile automatically showed up! I loved her online
portfolio and verified references!What’s interesting is I found set designers too! Now I can plan
ahead. Their profile showed up automatically too!!
FILMWORLD
360
PRODUCTIONOFFICE
360
FILM PRODUCTION
360
We got a call from a producer! They wanted to work
with us in future! Thank god for
FilmWorld360!
> REAL TIME UPDATES ON AVAILABLE WORK ON HUNDREDS OF FILMS IN THE US
> BROWSE PROFILES THOUSANDS OF FILM PROFESSIONALS AND BUSINESSES
I found a Job! The film maker saw my profile
on FilmWorld360!
1
FILMPRODUCTION
360
MARKET
L I G H T S !WORLD
5500 commercial
films annually
$29 billion Industry
5% forecasted
growth
US
700-800 commercial films annually
$10 billion Industry
2.5 million creative professionals
115,000 film-related businesses
De-centralized
FILMPRODUCTION
360MARKET SIZE
25%
13%
8
SCENE 2
FINANCING & ROI FILMPRODUCTION
360
L I G H T S !
COMPETITORS
> Mandy.com
> Celtx.com
> Wiredrive.com
> MovieMagic Scheduling + Budgeting
> Showbiz
Scheduling + Budgeting
> CrewsControl.com
> GmxMarket.com
> Reelclever.com
> Scenechronize.com
62%17%
10%
7%
1% 1% 1% 1% 0% 0%
Market Share of Key US Competitors
Mandy.comCeltx.comWiredrive.comMovieMagic ShowbizCrewscontrol.comGmxMarket.comReelClever.comScheduALL.comScenechronize.com
9
88K monthly visitors
23K monthly visitors
14K monthly visitors
L I G H T S !
MARKET GAP
Table showing feature comparisons with various
Competitors
ReelClever.com
ScheduALL.com
Scenechronize.com
Wiredrive.com
Crewscontrol.com
Mandy.com
GmxMarket.com
Celtx.com
Showbiz Scheduling
Showbiz Budgeting
MovieMagic- Budg.
MovieMagic- Sch.
EP (VPO)
FilmProduction360
Key Components
Core
Movie Scheduling X X X X X X X
Movie Budgeting X X X
Information Management X
Document Management X XReporting XCommunication Management X X
Supporting Services
Hiring and Casting X X X
Film Promotion X X Industry Information Provider X Film Selling and Distribution X X X Film Financing X
GAP
FILMPRODUCTION
360
10
L I G H T S !
FILMPRODUCTION
360MARKET DRIVERS
NOW MAY BE LATER
Resistance to close monitoringInt’l Co-
Productions
Int’l Co- Financing
Completion Bond Companies
Rapid Forecasted Growth
Creative nature of business
Resistance to close monitoring
Creative nature of business
Int’l Co-Productions
Short duration of projects
Short duration of projects
Int’l Co- Financing
Completion Bond Companies
Rapid Forecasted Growth
Lot of Start-up activity
Lot of Start-up activity
Accountability
TransparencyNEE
D
Efficiency
11
FILMPRODUCTION
360
2 Why should you
invest?
1 What is the
action plan?
FILMPRODUCTION
360
A C T I O N !
LAUNCH PLAN
Steps Year 0 Year 1
20 Enhancement and Maintenance mode
19 First Sale X
18 Full version Launch
17 Engage Customer Support Staff
16 Hire Sales Staff
15 Pursue Funding for full version launch
14 Beta Testing
13 Alpha Testing
12 Engage Outsourced Accounting Services
11 Engage Outsourced Marketing Services
10 Software Design and Development
9 Engage Software Development Vendor
8 Purchase Hardware and Software
7 Set-up Office
6 Engage Key Software Developer
5 Pursue Loan/Funding
4 Engage Film Production Specialist
3 Engage CTO
2 Consult Lawyer
1 Engage Advisory Board Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 1
Month 2
Month 3
Month 4
Month 5
12
BREAK EVENBREAK EVEN
RETURN $1.5 MRETURN $1.5 MDebt 2 = $720KDebt 2 = $720K
4 YRS 20% IRR RETURN 200%
RETURN $1 MRETURN $1 MDebt 1= $500KDebt 1= $500K 4 YRS 20% IRR RETURN 200%
SCENE 2
FINANCING & ROI FILMPRODUCTION
360
A C T I O N !
FINANCING & ROI13
SCENE 2
FINANCING & ROI FILMPRODUCTION
360
A C T I O N !
SALES PROJECTION
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
$ Indiviuals
NaN NaN NaN NaN NaN NaN NaN NaN
$ Businesses
NaN NaN NaN NaN NaN NaN NaN NaN
# Indiviuals
0 1000 3000 7000 13000 21000 NaN NaN
# Businesses
0 100 600 1600 3100 5100 NaN NaN
2,500
7,500
12,500
17,500
22,500
$1
$3
$5
$7
$9
$11
5 Year projection of Sales Revenue & Subscription Volume to FilmWorld360
No
of
Mem
bersFILM
WORLD360
• Real time updates on available work on
hundreds of films in the US
• Instant access to thousands of film professionals and
businesses
Individuals - $10/monthBusinesses - $50/month
$5.6 M
$3.4 M
$1.2 M
$430K$63K
14
FILMPRODUCTION
360
A C T I O N !
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
Short Film 0 10 16 22 24 25 NaN NaN
Student Film 0 22 120 230 250 300 NaN NaN
Low -Budget 0 3 6 8 9 9 NaN NaN
Modified Low -Budget 0 3 6 8 9 6 NaN NaN
Ultra Low -Budget (Indie) 0 4 6 10 9 13 NaN NaN
Wide Release 0 4 9 12 16 19 NaN NaN
Blockbuster Release 0 0 2 3 3 2 NaN NaN
25
75
125
175
225
275
325
375
5 year Sales Projection for ProductionOffice360
Num
ber o
f Film
s Man
aged
thro
ugh
syst
em Price : Less than 1% of film budget
374
320293
165
46
SALES PROJECTION
PRODUCTIONOFFICE
360
> Student Film - $35K
> Short Film - $50K
> Indie Film - $200K
> Modified Low Budget - $625K
> Low Budget - $2.5M
> Wide Release - $6 M
> Blockbuster - $7 M
FILM BUDGETS
15
FILMPRODUCTION
360
A C T I O N !
MARKET PENETRATION
Film Type Budget Year 5(Anuual) Market Penetration
Short Film < $50,000 25 1000 3%
Student Film < $35,000 300 6000 5%
Low -Budget < $2,500,000 9 150 6%
Modified Low -Budget < $625,000 6 100 6%
Ultra Low -Budget (Indie) < $200,000 13 100 13%
Wide Release < $ 6million 19 250 8%
Blockbuster Release >$7 million 2 20 10%
Paid Membership Type Year 5 Market Penetration
Creative Individuals 21,000 2,500,000 1%
Businesses 5,100 115,000 4%
LOW MARKET PENETRATION %
Reality Check
16
FILMPRODUCTION
360
A C T I O N !
PRODUCTIONOFFICE360
• Real time status report on Film Progress
• Guided process through every stage
• Real – time suggestions for required resources.
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
Short Film 0 6375 7000 9650 10550 11000 NaN NaN
Student Film 0 4150 23500 52900 46250 59750 NaN NaN
Low -Budget 0 40000 107500 137500 175000 202500 NaN NaN
Modified Low -Budget 0 17000 41750 53250 59250 41750 NaN NaN
Ultra Low -Budget (Indie) 0 5775 14200 21900 20400 33400 NaN NaN
Wide Release 0 190000 410000 550000 770000 920000 NaN NaN
Blockbuster Release 0 0 160000 230000 280000 190000 NaN NaN
$100,000
$300,000
$500,000
$700,000
$900,000
$1,100,000
$1,300,000
$1,500,000
5 year Sales Revenue projection from the various segments of Produc-tionOffice360
Reve
nue
$1.5 M$1.4 M
$1 M
$760K
$260K
REVENUE PROJECTION17
SCENE 2
A C T I O N !
SHARE OF REVENUE
FILMWORLD
360
+ PRODUCTION
OFFICE360
FILMPRODUCTION
360Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
ProductionOffice360 0 263300 763950 1055200 1361450 1458400 NaN NaN
FilmWorld360 0 63500 430500 1221000 3420000 5580000 NaN NaN
$500,000
$1,500,000
$2,500,000
$3,500,000
$4,500,000
$5,500,000
$6,500,000
$7,500,000
5 year Sales Revenue projections from the showing the share of revenue from each product category of FilmProduction360
Reve
nue
$7 M
$4.8 M
$2.3 M
$1.2 M
$330K
Excl. Ad Revenues
18
FILMPRODUCTION
360
A C T I O N !
TECHNOLOGY PLAN
> THIS TECHNOLOGY WILL BE PROTECTED BY PATENTS
> ALL INTELLECTUAL PROPERTY SHARED ON THE SYSTEM WILL BE PROTECTED BY INTELLECTUAL PROPERTY LAWS.
19
FILMPRODUCTION
360
A C T I O N !
PERSONNEL PLAN
Software Developer
Vendor Software Developer 1
Sales Staff 1
CEO
CTOFilm SME
Adv. Board
Vendor Software Developer 2
Customer Support Staff 1
Sales Staff 2
Customer Support Staff 2
Legal Services
Accounting Services
Marketing Services
Year 0
Year 1
Year 4
Year 5
Year 2 & 3 No additions
20
FILMPRODUCTION
360
A C T I O N !
GROWTH & EXIT STRATEGY
Increase US Market Share
New Uses- TELEVISION- AD FILMS
Expansion to Indian Market
Year 1- Year 5
Year 6
Year 7 EXIT STRATEGY - AQUISITION
21
FILMPRODUCTION
360
Making life behind-the-scenes
SIMPLER !
Presenter :Ayindri Banerjee
And they lived happily ever after…..
