Evaluation

Done by: Salah

3: What Kind of Media Institution Might Distribute Your Media Product and Why?

I think that a media institution such as IPC media would be ideal to distribute my magazine seeing as they already distribute magazines of the same genre type as my magazine, Therefore they have a lot of experience in distributing hip hop magazines. IPC media publish a lot of different magazines such as ‘NME’ and so they are very successful as their magazines reach about two thirds of the uk. My magazine target audience is aimed at mostly men and is a music hip hop magazine which would benefit IPC media. IPC media currently publish just a few music magazines therefore by publishing my magazine it would be an advantage to them by bringing more profit as audiences might buy the magazine.

I would not want bay media to distribute my magazine as they do not have much experience with distributing hip hop magazines and have experience at publishing genres such as rock which is completely different to my genre. For this reason it would make me feel uncomfortable about bay media publishing my magazine whilst there are other institutions that are better at publishing my genre.

4. Who Would Be The Audience For Your Media Product

The target audience for my magazine will be both males and females aged between 14 and 23 years old. However my magazine will be slightly biased to men as my magazine doesn't feature any female artists.

‘MIC’ is not aimed at a specific ethnicity or background therefore everyone with different backgrounds can buy the magazine which draws more audiences and therefore more revenue.The main buyers of my magazine would be teenagers who are interested in music magazines with a genre of hip hop mainly.The age of my audience is a age where everyone wants to find out about the latest news of the music industry and all about the artists.

The audience for my magazine would be people who always like to find out about the new fashion and latest gossip, spend times at clubs and parties etc. They would be very aware of the clothing they wear and would allways want to look the best when they go out with mates.

This target audience tend to spend their money on things like going out together, going to places that are full of music and people, therefore my target audience are very social.

My target audience are in the age group where they like to be up to date with the latest technology around them therefore things like, I Phones, I pods, apple Mac's, and laptops are all gadgets my target audience will tend to have.

My target audience will wear clothes with brands like new era, G-star, Gucci, Armani etc.

5:How Did You Attract/Address Your Audience

Before creating my magazine I thought that it would be important to have a unique selling point which was to attract my target audience which in my case was both male and females aged between 14 and 23 years old. The point of all this was that so I have a clear picture of who my magazine is aimed for.

After I researched other magazines I found out that a lot of magazines which are similar to mine contain freebies which attracts a lot of people. One of the most common one of these was free CD’s therefore I decided to add a free CD of one of the artists featured in my magazine.

Another way I attracted my target audience was through the house style of my magazine. I decided to keep the colours consistent for every page because I thought that the age group I was addressing prefer their magazines professional looking and simple without lots of different bright colours on one page.

On the bottom left corner of my double page spread I have added a full album list of one of the featured artists previous album. This is so that my audience know the names of the songs included in the album and therefore would be excited to buy the magazine and listen to the artist.

For my front cover I deliberately used the quote “I’ve had a hard time getting back in to the music industry, due to my recent accident.” . The use of this quote is really important because in my opinion it would grab the readers eyes and make him want to find out more about why the artist had a hard time getting back into music.

The use of the black and white contrasting fonts makes the cover lines stand out and easier to read, therefore making the magazine appeal more to its audience.

I decided to increase the size of the page numbers in my contents page so that they would stand out from the page title and also so that they can be read easily so it wont hassle the reader to find out what he wants to read about.

From researching other magazines I found out that a subscribe feature would keep the readers reading my magazines and helps them to always be updated about the latest magazines and info. Therefore I decided to add a subscribe feature on the bottom of my contents page.

The layout for my double page spread is simple and fairly straight forward and doesn't include a lot of detail except what is needed. This gives the page an uncluttered appealing appearance which it makes it clear and simple for my target audience to read and understand.

I have added exclamation marks and quotation marks on my double page spread to emphasise what is written and also makes the text stand out.

Overall I think my magazine addresses my target audience in a lot off different ways which all appeal to my audience therefore making my magazine a better magazine in the eyes of my audience mainly bus also in the eyes of any other person reading or looking at the magazine.