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Dan Hon of SIx To Start presents his digital trends in Gaming presentation at the inaugural DigiTank event in London.
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Media for the games generationDan Hon, Co-Founder
Six to Start
Hi. I’m going to try and get you to think about games in a different way.
Six to Start
First, a chart.
Six to Start
0%
25%
50%
75%
100%
Out of 3,442 UK residents
Percentage of each age group that plays videogames
Source: BBC Research Paper, Gamers in the UK
6-1011-1516-2425-3536-5051-65
That was in 2005.
Six to Start
The Nintendo DS had been available for under one year.
Six to Start
Let’s stay in 2005.
Six to Start
That’s one year before the Nintendo Wii came out.
Six to Start
Things have moved on since 2005.
So what’s the state of the art?
Source: BBC Research Paper, Gamers in the UK
Halo 3, Microsoft/Bungie Studios, 2007
Six to Start
Call of Duty: Modern Warfare 2, Infinity Ward/Activision
Six to Start
Half-Life 2, Valve Software, 2004
Six to Start
Professor Layton, Nintendo, 2007
Six to Start
Dante’s Inferno, Electronic Arts, 2010
Six to Start
Most stories, in most games, are absolutely terrible.
Misfits, Channel 4/E4, October 2009
Six to Start
We Tell Stories, Penguin, March 2008
Six to Start
Smokescreen, Channel 4, September 2009
Six to Start
Games are now a natural part of this generation’s media.