MeMe GAMIFICATION PLATFORM: DRIVING LEAD’S / GAINING CONSUMER INSIGHTS

What is a sponsored game?

A sponsored game is a brand or companies opportunity to generate leads,

gain unique insights into their consumer base and introduce new consumers to

the brand or company.

“Overall we feel that the Masterpass campaign was on par with some of the biggest USSD-based consumer engagement campaigns run globally, and despite this form of mobile marketing being around

for 15 years already, we’re not aware of any other campaigns that have been able to generate these numbers. We therefore feel that we’ve taken USSD-based marketing to the next level, and are now

starting to realise the full potential that this form of mobile engagement has always held.”

Richard Walton, acting CEO at Digitata Insights

Lead generation:

Through out the game players on the platform will be asked profiling questions

as stipulated by the brand or company which will validated the lead thought

the games levels.

As the data is collected it is analysed to ensure that only 100% completed

records, meeting all of the criteria are considered as valid leads. It has been

our experience that we tend over deliver on completed leads.

We advise a time frame of 90 days or 10 000 leads or which ever comes first.

“Turn lead generation into a fun, interactive process, and you will change your customers’ perception of what lead generation is and drive conversions – all while having fun!”

Josh Hayman

Brand Awareness

Drive engagement with your brand by introducing in game leader boards with

real rewards! This will encourage game players to spread the message for you

and engage with customers you normally would not reach in a whole new

way.

Once the campaign is completed we use the full data sets collected by your

sponsored game to give you unique insights in to the consumers real thoughts

and habits.

*We have included some cases studies in this presentation further down.

38.40%

33.20%

25.10%

SA Mobile subscriber market share2.60%

Vodacom MTN CellC Telkom Other

Key relationships

• Digitata Insights has key

commercial relationships

with Vodacom SA and

MTN SA .

• 71.60% of mobile phone

user in South Africa are

using a Vodacom or MTN

sim card.

0.16%

9.67%

25.25%

27.89%

10.33%

4.56%

1.26%0.22% 0.05%

0.00%

5.00%

10.00%

25.00%

20.62%

20.00%

15.00%

30.00%

1-17 18-25 26-35 36-45 46-55 56-65 66-75 76-85 86-95 96+

Age Distribution

Vodacom Games Profile

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• A unique game is created using proven game templates.

• The user experience is fully customized to educate and incentivise your players.

The player

selects

hops by

dialing 1.

The player

selects the

Brew Beer

game by

dialing1.

EXAMPLE OF GAME PLAY MENU

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The player

moves the #

to cover all

the *’s using

the options on

screen.

When a player

finishes the

mini game

they are

rewarded with

an ingredient.

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