Conventions and synergy of a poster and

magazine of Inception and

Hellboy 2.

Synergy is used with the colours of red and silver. These colours are used on the poster and the magazine cover. This makes the audience be able to link both of them together.

The magazine is very dark with using dark blue colours with the main actor dressed in black setting the scene for what type of movie it will be.

The main actor takes up most of the page on the magazine cover. This grabs the audiences attention and they can straightaway make the link to the actor and other films he may have been in. This could then make the audience want to see the movie more or less.

Tag line in a bright colour that would catch the audiences attention straight away but that also links in with the type of film it is as it says “mind blowing”

The title is big and bold and is the biggest thing on the page so straight away it catches the audiences eye. This is a visual convention used getting the audience to know straight away what the magazine is about so they can make links with the film.

The silvers, reds and dark blues contrast with each other making the feel seem ever darker and scarier.

Synergy is used with the colours of red and silver. These colours are used on the poster and the magazine cover. This makes the audience be able to link both of them together.

There are buildings in the background of the poster and the magazine cover. This again makes the audience able to link the two together.

There is smoke used with the buildings blowing up, not only does this show that it will be some kind of action movie but it also links with the magazine cover as the tag line of the magazine cover is “the mind blowing issue” and then something is being blown up in the poster. This is a clever way to use synergy.

There use of the big bold title again just stands out to the audience so they know what the poster is about.

Similar to the magazine cover using the main actor as a way to grab the audience and make them possibly want to see it more the poster does this by using saying it is made by the director of the dark knight. Anyone who then thinks the dark knight is good or likes that style of directing will be more likely to be intrested in seeing it. Especially as the dark knight is such a popular film.

The colours again contrast and have synergy with the magazine cover because they also did this with the title standing out the most.

Uses two main colours of red and black. These contrast well together and the black background really makes the red stand out. The same two colours are used on the poster. This makes it really clear for the audience to link the two because the link is so strong because of the use of only two strong colours.

The use of the fire on the title of empire not only makes it stand out a lot but adds massive effect to the whole magazine. It sets the whole scene for what the movie is going to be like and goes well with the use of the devil looking main character.

The main character is taking up a big space on the magazine cover. This character is typical of what you associate with Hellboy and whenever someone is to mention or talk about Hellboy he would be the character that would come to mind. This means that without even reading into the magazine you already know what it is going to be about and you are already interested.

Synergy is used in the tag line as the tag line of the poster is also “the golden army” so again the link between the two that the audience can make is there.

Both the magazine cover and the poster are very simple. The audience can make the link well between the two because the links are very simple. This works well because it gets straight to the point and the audience know straight away what they both are.

The same tag line used in the magazine front cover. The audience is able to make the link that they are for the same film.

The same black and red colours are used, however there is more red then black used in the poster compared to the magazine cover but the audience can still make the link between the poster and the magazine but can also make notice the difference in the two which also works well because they can link but it is different so it doesn’t become boring and repetitive.

The red Smokey look is similar to the fire on the empire sign of the magazine cover. This again is synergy because it is the same type of effects happening in the poster compared to the magazine cover.

However unlike the magazine cover Hellboy is not the main focus and instead he is a lot smaller and is not focused on a lot. However there is another bigger devil looking thing which gives the poster a sense of mystery and therefore gives the film a sense of mystery instead of just showing what the film is about and everybody in it. This works well because it can draw the audience in and make them want to know more and make them more interested in the film.